Im Having Trouble Seeing You: Connecting with Members at Your - - PowerPoint PPT Presentation

I’m Having Trouble Seeing You: Connecting with Members at Your Association’s Annual Meeting

Karima Simmons Jeff Hale National Housing Endowment The Sheridan Group

May 12, 2016

 Introductions  Overview of the International Builders Show (IBS)  Opportunities Aplenty  If At First You Don’t Succeed  It Takes A Village  Questions/Discussion

Session Overview

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• Annual Meeting / Convention of National Association of

Homebuilders (NAHB)

• Produced in conjunction with the Kitchen and Bath Show (KBIZ)
• Averages 25,000 – 30,000 attendees each year
• Over 500 Exhibitors on-site
• Meetings and events take place at multiple sites all over host city

Overview of IBS

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• Pre-Event

– Website – Regular Mail – Email – IBS Alerts – Blogs – Social Media

A 3-Pronged Attack

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• On-Site

– Booth – Receptions/Events – Donor Ribbons – Event App – VIP Seating – Signage – Podium Announcements

A 3-Pronged Attack

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• Post-Event

– Survey – Registration for next year’s meeting – Exhibitor newsletter and other communications – Post-Event direct mail appeal

A 3-Pronged Attack

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Visibility Matrix

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Visibility Matrix

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Visibility Matrix

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Visibility Matrix

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Opportunities Aplenty

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Website Mail / EMail Booth Blogs/Social Media NAHB TV Donor Ribbons Mobile App Show Alerts Exhibitor Newsletter VIP Seating Receptions

Surve ys

Programming On-Site Signage Registration for Next Year’s Show Post-Event Appeal

What Is Working for You?

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What would happen if you threw a party and nobody came? At the IBS 2015 show in Las Vegas, a reception for donors was held in the suite of the Immediate Past Chairman… It was a good idea with lots of potential, so...

If at First You Don’t Succeed…

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Try, try again!! At the IBS 2016 show in Las Vegas, a reception for donors was held in the exhibitor booth of National Housing Endowment Trustee Herb Kohler… Not every idea should be continued, but always take the time to identify why something didn’t work, as

• pposed to dismissing it out of hand.

If at First You Don’t Succeed…

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Collaborations within NAHB

• Other Departments and Key Staff

– Executive Vice President – Exhibitions & Meetings – Government Affairs – Media Industry Communications

• “Friends and Family” Discount
• In-Kind Support

With a Little Help from My Friends

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So, What’s on Tap for Next Year?

• Donor Reception
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Epilogue

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QUESTIONS / DISCUSSION

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