Im Having Trouble Seeing You: Connecting with Members at Your - PowerPoint PPT Presentation

I’m Having Trouble Seeing You: Connecting with Members at Your Association’s Annual Meeting May 12, 2016 Karima Simmons Jeff Hale National Housing Endowment The Sheridan Group

Session Overview  Introductions  Overview of the International Builders Show (IBS)  Opportunities Aplenty  If At First You Don’t Succeed  It Takes A Village  Questions/Discussion 2

Overview of IBS • Annual Meeting / Convention of National Association of Homebuilders (NAHB) • Produced in conjunction with the Kitchen and Bath Show (KBIZ) • Averages 25,000 – 30,000 attendees each year • Over 500 Exhibitors on-site • Meetings and events take place at multiple sites all over host city 3

A 3-Pronged Attack • Pre-Event – Website – Regular Mail – Email – IBS Alerts – Blogs – Social Media 4

A 3-Pronged Attack • On-Site – Booth – Receptions/Events – Donor Ribbons – Event App – VIP Seating – Signage – Podium Announcements 5

A 3-Pronged Attack • Post-Event – Survey – Registration for next year’s meeting – Exhibitor newsletter and other communications – Post-Event direct mail appeal 6

Visibility Matrix 7

Visibility Matrix 8

Visibility Matrix 9

Visibility Matrix 10

Opportunities Aplenty Website Mobile App Mail / EMail VIP Seating On-Site Signage NAHB Post-Event Appeal TV Booth Programming Blogs/Social Media Show Alerts Donor Ribbons Receptions Registration for Next Year’s Show Surve ys Exhibitor Newsletter 11

What Is Working for You? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ? ? ? 12

If at First You Don’t Succeed… What would happen if you threw a party and nobody came? At the IBS 2015 show in Las Vegas, a reception for donors was held in the suite of the Immediate Past Chairman… It was a good idea with lots of potential, so... 13

If at First You Don’t Succeed… Try, try again!! At the IBS 2016 show in Las Vegas, a reception for donors was held in the exhibitor booth of National Housing Endowment Trustee Herb Kohler… Not every idea should be continued, but always take the time to identify why something didn’t work, as opposed to dismissing it out of hand. 14

With a Little Help from My Friends Collaborations within NAHB • Other Departments and Key Staff – Executive Vice President – Exhibitions & Meetings – Government Affairs – Media Industry Communications “Friends and Family” Discount • • In-Kind Support 15

Epilogue So, What’s on Tap for Next Year? • Donor Reception • ? ? • • ? • ? • ? 16

QUESTIONS / DISCUSSION 17