I&E Study Project 2017 Kick-off Session - Oct 5 th , 2017 - - PowerPoint PPT Presentation

I&E Study Project 2017

Kick-off Session - Oct 5th, 2017

• lli-pekka.mutanen (at) aalto.fi

hakan.mitts (at) aalto.fi

Teacher: Olli-Pekka Mutanen

CURRENT: Professional career and societal activity

• Head of the Software Business Lab, School of Science, Aalto University
• Aalto Ventures Program, co-founder and lecturer
• EIT Master’s Programme in ICT Innovation, Coordinator & responsible teacher
• National Growth Forum (Finland), co-founder & member of the steering group
• Industrial activities and lecturing related to technology based growth, ecosystems and business

BACKGROUND: Co-founder and CEO of IT, Media and Software firms (1991-2004)

• MULTILIZER, Inc. 1998-2004, Co-founder, CEO and Member of the board
• The market leader in software globalization technology platform solutions for internationally
• perating enterprises
• Product awarded as The Best Globalization Technology of the Year in 2001, 2002 and 2003 in USA
• HYPERHOUSE Group: 1995-2000, Co-founder, Director of projects
• HYPERHOUSE was among the top-three “new media" offices in Finland producing corporate wide

multimedia solutions and internet services to the leading enterprises and organizations in Finland

• INNOVIEW Data Technologies 1991-2000, co-founder, CEO and member of the board
• Development of software based technologies and solutions, e.g. image compression and archiving

technology solutions, multimedia development tools, POS systems, online based real estate solutions

CONTACT: fi.linkedin.com/in/opmutanen/, olli-pekka.mutanen@aalto.fi

Agenda today Oct 5th, 2017

• 1. Introducing the course
• A. I&E Study in practice
• B. Learning objectives
• C. Teaching and learning methods
• D. Content
• E. Assessment and the grading criteria
• 2. Company and business challenge presentations;
• 3. Case work intro & teams formation

• 1. Introducing the course

• A. I&E Study Project in practice

Contents & what we do on this course

EIT I&E Study course in Aalto

• The last module in the EIT Digital’s I&E Minor (2nd year)
• Course in Aalto: CS-E5425 I&E Study Project

– https://mycourses.aalto.fi/course/view.php?id=16986 – Note: No separate registration to this course is needed

• 6 ECTS course in Aalto University
• Grading scale: 0-5
• Supervised jointly by

– Teachers from the Aalto’s I&E team (Olli-Pekka and Håkan) – The professor supervising your actual technical thesis – The representative(s) of the case company

Positioning the I&E Study Project

Technology company having a real- life business challenge

Technical viewpoint

MSc Thesis

Business viewpoint

I&E Minor (30cr) with I&E Study (6 cr)

• B. Learning Objectives

What we aim to learn in this course?

Overarching Learning Objectives (OLOs) – Shared ones

After completion of the I&E Study, students…

• …have the ability to use knowledge, ideas and

technology to create new or significantly improved products, services, processes, policies, new business models or jobs ( Innovation skills and competencies )

• … have the ability of decision-making and leadership,

based on a holistic understanding of the contributions of Higher Education, research and business to value creation, in limited sized teams and contexts ( Leadership skills and competencies )

Overarching Learning Objectives (OLOs)

The I&E Study may depending on the selected topic contribute also to these:

• … have the ability to identify short and long term future consequences of plans

and decisions from an integrated scientific, ethical and intergenerational perspective and to merge this into a solution-focused approach, moving towards a sustainable society. (Making value judgments and sustainability competencies)

• … have the ability to think beyond boundaries and systematically explore and

generate new ideas. (Creativity skills and competencies)

• … have the ability to translate innovations into feasible business solutions

(Entrepreneurship skills and competencies)

• … have the ability to use cutting-edge research methods, processes and

techniques towards new venture creation and growth and to apply these also in cross-disciplinary teams and contexts. (Research skills and competencies)

• … have the ability to transform practical experiences into research problems

and challenges. (Intellectual transforming skills and competencies)

Intended Learning Outcomes (ILOs)

After completion of the I&E Study module, students…

• have the ability to apply, synthesize, and evaluate prior I&E

learning within a specific innovation or entrepreneurial project setting and a specific innovation area.

• have the ability to conduct a business analysis, make decisions

and formulate recommendations or justify actions in a real environment

• have the ability to choose and apply relevant concepts/methods

and/or tools and collect relevant data for conducting a business analysis and making decisions in a real environment.

• have the ability to produce a professional writing on a business

analysis topic.

• have the ability to apply concepts, methods and tools pertaining to

identifying and assessing the impact/value of a technology in an industry, market and/or organization and the innovation / business

• pportunities it creates.

• C. Teaching and the learning

methods

The course is an explorative business study based on a group assignment (Team work part) and on an individual assignment (Personal work part). A large autonomy is given to the teams to organize and achieve their goals.

• 1. Group assignment
• Students will work in small teams of around 4-6 students.
• Teams will be assigned business cases. Each team will identify

and address a business challenge in the context of their assigned case.

• The business challenge may be related to exploring alternate

business models or go-to-market scenarios in relation with the innovation or entrepreneurial case, fed by exploration in some specific areas: business environment, competition, suppliers, partners, environmental and sustainability aspects, etc.

• To address their challenge/question, the students will cover four

generic steps of an explorative business analysis:

• 1. Identification of the relevant challenge/question,
• 2. Acquisition of applicable concepts/methods/tools,
• 3. Observations (data collection) on a selected part of the case,4.

Analysis and interpretation.

• 1. Group assignment (Cont’d)
• Goal of using the “4-steps business analysis methodology”:

– To practice a very generic and robust canvas adapted to social and economic science as well as business analysis; – To practice and reflect upon data collection and interpretation: quantitative and qualitative research, conditions for sound data collection and interpretation, quality/validity/reliability of the data and interpretation;

• Our support to the teams comprises:

– One session to introduce and detail the assignment(s) and help students identify the challenges/questions; – 1-to-many workshops: one for each of the 4 study steps above. Students support is structured through pre-/post-assignments for each workshop; – One optional “oral defense” (in Aalto: Final presentations by teams)

”Four steps” of the Business Analysis

Identification of the relevant challenge/question Acquisition of applicable concepts / methods / tools:

• Chosen

concepts, methods and tools deemed relevant to address your topic Data collection

• Report on
• bservations made

and used to address the topic by applying the concepts Analysis and interpretation of results;

• strategic

recommendations and report on action to handle the innovation or entrepreneurial topic based on the concepts chosen and data collection performed

• Conclusion: What were

the added value and learnings from the I&E Study

• 2. Individual assignment
• Students will work on an online individual assignment.
• In this assignment, students will learn concepts and tools

pertaining to the assessment of the impact of a technology on an industry, market and/or organization.

• Students will apply these concepts and tools to their own

group assignment.

• Students’ individual assignment supervision comprises (may

be combined with the group assignment supervision):

– One group session to introduce and detail the assignment, – 1-to-many workshops to help students follow the steps in the assignment structure.

• D. Contents

Main topics, concepts, methods and/ or tools, and sources for the study.

I&E concepts, methods and/or tools

Two main topics with related concepts, methods and/or tools will be covered in the context of a selected business (innovation or entrepreneurial) case:

• (1) One fixed common topic as an Individual Assignment

– Assessing the impact of a technology on an industry, market and/or

• rganization, the support and barriers to its deployment, the

influence on a specific goal/agenda (technology transfer, existing industry, new company, etc.)

• (2) One case-dependent topic as a Group Assignment

– Pertaining to market/business environment analysis (main forces affecting the business, suppliers, partners, competition, environmental issues), sustainability and social issues, business modeling, go-to-market strategies, etc.

Possible sources for the project

The innovation or entrepreneurial project may be

• riginating from:
• cases issued from EIT Digital Innovation Action Lines:

within Activities, Partners / Business,

• community projects,
• cases based on the continuation of students EIT Digital

Summer School (or BDLab) project,

• cases within other innovation or entrepreneurial projects

rooted in a real-life environment as may be collected in the university ecosystem.

• E. Assessment and grading

Works to be assessed, grading scheme and criteria.

Grading principles

Final grade is based for 65% on the group assignment grade and 35%

• n the individual assignment grade.
• Group assignment:

– The assessment is based on a written group report. The report includes a description of the challenges the students faced, the decision-making points and

• f the ways they addressed them. The report includes a description of the team
• rganization and of the specific contributions of the team members.

– The report should be 10 to 15 pages long + annexes. The report may be shorter if additional specific deliverables – prepared in the course of the project – are annexed to it. Report and annexes are provided to the originator of the case. – The assessment may include an oral defense. It may include a share of peer-to- peer assessment. – 50% of the grade is based on ‘Business analysis competence’ grading criteria and the rest 50% on ‘General I&E competence’ grading criteria.

• Individual assignment:

– To be presented with the actual assignments (in the following session).

Business analysis competence grading 50%

General I&E competence criteria (50%)

• 2. Business case and challenge

presentations by the firms

Business Challenges 2017

• 17:00 - 17:20 Taivas Advisory,

AI business capability matrix;

• 17:20 - 17:40 Taivas Advisory, Startup

Advisory;

• 17:40 – 18:00 Joyhaptics, A new global

product for remote touch between people

• 18:00 – 18:20 VTT, Virtual Floor market

analysis

VTT: Virtual Floor market analysis

Key-words: retail, data-analytics, market research, big-data

• Case owner: VTT Technical Research Centre of Finland Ltd
• Context:

– Virtual floor allows monitoring shoppers in brick-and-mortar stores. We collect real-time data on shopper-product interaction. We help our customers to react and influence on shopper behavior, which leads to increased sales and improved impact of marketing campaigns. – Our offering is a subscription based reporting service for shopper- product interaction, product attractiveness, product paths and customer loyalty estimations. – Our main customers are brand owners and vendors. We will establish measurement set-ups (panels) in retail premises and the retail stores will get the data for free to be used for optimizing the store operations. – Our business model is a scalable ‘data-as-a-service’ where one panel installation will provide data to multiple customers. The pricing is based

• n basic, automatically created reports available on a monthly fee and on

project oriented custom reports.

VTT: Virtual Floor market analysis

Case description:

• Our business challenge is to exploit the market potential of our

solution in central European markets. This includes market size estimation, list of largest potential customers and their turnover. In addition, more detailed analysis about how much our potential customers are investing on market research activities, including various customer behaviour analytics solutions and provide possible contact points to the customers and co-operation partners.

• Our main co-operation partners will be mid-size market research

companies, focusing on customer analytics for retail and brand

• wners. The study should list potential co-operation market

research companies in different countries: France, Germany, Italy.

• The customer analysis should be performed for three different

retail domains, including 1) grocery and general merchandise, 2) cosmetics and 3) consumer electronics

• 3. Case Intro & groups formation

Please Note: Add the following items to the cover page of your I&E study report

1. EIT Digital logo [get the latest version from EIT Digital web]

• 2. The sentence: «‘This report is an obligatory part of the EIT

Digital master programme on <name of the Programme> ; it is a part of the Final Degree Project that consists on an internship, a Master Thesis, this I&E study report. »

Thank you for your attention!

Enjoy your work with the I &E study project J

• lli-pekka.mutanen (at) aalto.fi

hakan.mitts (at) aalto.fi