SLIDE 1
HubSpot: What it is & why you might want to use it.
WordPress Cambridge Meetup
13.02.2017
AGENDA
- 1. Big picture
- 2. Marketing platform
- 3. Sales platform
- 4. CMS
HubSpot: What it is & why you might want to use it. WordPress - - PowerPoint PPT Presentation
HubSpot: What it is & why you might want to use it. WordPress - - PowerPoint PPT Presentation
HubSpot: What it is & why you might want to use it. WordPress Cambridge Meetup 13.02.2017 AGENDA 1. Big picture 2. Marketing platform 3. Sales platform 4. CMS Inbound Methodology Marketing Platform Blog SEO Social Media Contacts Email
SLIDE 2
SLIDE 3
Inbound Methodology
SLIDE 4
Marketing Platform
Blog SEO Social Media Contacts Email Landing Pages CTAs Lead Nurturing Metrics
SLIDE 5
Contacts
1.
Email-centred
2.
Marketing activity tracked
3.
History builds over time
SLIDE 6
Blog
SLIDE 7 Email
SLIDE 8
Metrics
SLIDE 9
Workflows
1.
Nurture leads over time
2.
Based on behaviour
SLIDE 10
Marketing Platform
Blog SEO Social Media Contacts Email Landing Pages CTAs Lead Nurturing Metrics
SLIDE 11
Sales Platform
Contacts Companies Deals Metrics / Reporting Calls Meetings Documents Sequences Tasks
SLIDE 12
CMS (COS)
Templates Drag & Drop Mobile Optimised Smart Content Hosting CDN Staging
SLIDE 13
Best CMS(?)
1.
G2 Crowd
2.
Customer satisfaction
3.
Scale / market penetration
https://www.g2crowd.com/compare/hubspot-vs-wordpress-org
SLIDE 14
Site pages
1.
Wysiwyg – easy to update
2.
Modular
SLIDE 15
New Template
SLIDE 16
Templates
Drag & Drop modules
SLIDE 17
Smart Content
Content delivery / display based on specific criteria
SLIDE 18
CMS (COS)
Templates Drag & Drop Mobile Optimised Smart Content Hosting CDN Staging