How to Use Social Media to Promote Your Work & Expertise - - PowerPoint PPT Presentation

1 Boston University Marketing & Communications and Office of Research

STRATEGIC COMMUNICATION SERIES: PANEL DISCUSSION

Panelist:

Molly Gluck Digital Communications and Public Relations Associate, Boston University

Moderator:

Karen Weintraub Independent Science Journalist, Professor, MIT, Harvard Extension,

Panelist:

Eric DelGizzo, Media Engagement Associate, Office of the Dean, Boston University School of Public Health

Panelist:

Adam Conner-Simons Communications and Media Relations Officer, CSAIL, MIT

Panelist:

Steve Ramirez Assistant Professor of Psychological and Brain Sciences, Boston University

How to Use Social Media to Promote Your Work & Expertise

2 Boston University Marketing & Communications and Office of Research

Research & Thought Leadership-Focused Social Channels

3 Boston University Marketing & Communications and Office of Research

Targeting with Paid Advertising

Boston University Marketing & Communications 4

@MIT-CSAIL today

Boston University Marketing & Communications and Office of Research

• Almost 100


RTs/tweet

Boston University Marketing & Communications 5

Common CSAIL Twitter content

• History
• Tools and tips
• Humor
• Quotes
• Interesting news
• Last but not least, stuff about YOU

Boston University Marketing & Communications and Office of Research

Boston University Marketing & Communications and Office of Research

Thank you. 
 Questions?