How to Rank Your Website on Page #1 of Google SEARCH ENGINE - - PowerPoint PPT Presentation

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Apr 01, 2024 352 likes •610 views

How to Rank Your Website on Page #1 of Google SEARCH ENGINE OPTIMISATION (SEO) Equinet Academy Top 3 Ranking Factors Search Results 1 Answers the searchers intent 2 Keywords are found on the web page 3 Strong backlink profile 2 Why

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SEARCH ENGINE OPTIMISATION (SEO)

How to Rank Your Website on Page #1 of Google

Academy Equinet

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Top 3 Ranking Factors

Search Results

Answers the searcher’s intent Keywords are found on the web page Strong backlink profile

1 2 3

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Search Engine Optimization (SEO) Training Course

Academy Equinet

Link Building

The definitive guide to link building

It’s easy to manipulate on-page SEO It’s more difficult to influence inbound links

Why Use Links?

At one point, Google tested removing links entirely from the core algorithms and they didn’t like the results.

Link Link Link Link

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Search Engine Optimization (SEO) Training Course

Academy Equinet

High Domain Authority High PageRank Relevant Co-citations Relevant Page Title Keywords in Anchor Text Placed in Main Body Age of Page and Backlink Dofollow Link Co-occurence Relevant Content Topic

Anatomy of a Quality Backlink

Link Building

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Search Engine Optimization (SEO) Training Course

Academy Equinet

Main Domain example.com Internal Pages Internal Pages Internal Pages External Site External Site External Site External Site

Domain Authority

High Domain Authority

Link Building

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Search Engine Optimization (SEO) Training Course

Academy Equinet

Site A PR 8 Site B PR 3 Site C PR 0

PR4 PR4

Site D PR 2

PR3

How PageRank is Passed

Link Building

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Search Engine Optimization (SEO) Training Course

Academy Equinet

Site B Health Site C Health Your Site (Health)

Relevant Co-Citations and Co-Occurence

Co-occurence: Notice “treating cancer with surgery” was mentioned near the link text “cancer surgery”. There we can make a statement that “cancer surgery” co-occured with “treating cancer with surgery”.

Link Building

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Search Engine Optimization (SEO) Training Course

Academy Equinet

3 Major Off-Page SEO Ranking Factors

Link Relevancy Link Popularity

Shoe Website Shoe Article Shoe Directory Shoe Website

High PageRank High PageRank High PageRank

Link Diversity

Link Building

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Academy Equinet

The 4-Step Link Building Process

Analyze Define Develop & Execute Measure

Refer to:

4-step link building process workbook

Link Building

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Search Engine Optimization (SEO) Training Course

Academy Equinet

SEO Activity

Build your target keyword list

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Search Engine Optimization (SEO) Training Course

Academy Equinet

SEO Activity

Track your keyword rankings

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Search Engine Optimization (SEO) Training Course

Academy Equinet

Url: www.singhealth.com.sg/breast-cancer-treatment/

1) Keywords in URL

<title>Breast cancer treatment in Singapore</title></head> <h1>Cost of breast cancer treatment</h1> Book a consultation for breast cancer screening and treatment

Image Keyword inserted into Title and/or Alt Text

<h3>Prognosis of Breast Cancer</h3> Breast Cancer is curable… liver cancer treatment … Book a cancer screening session today. <head><meta name=“description” content=“We provide the best and most effective breast cancer treatment options in Singapore.”>

5) LSI Keywords in Content Area 6) Quality & Uniqueness of Content 2) Keywords in Meta Description 3) Keywords in Title Tags 4) Keywords in Subheadings 7) Keywords in Image Title & Alt Tags 9) Interlink articles with relevant anchor text (Site architecture) 8) Link out to relevant sources if possible

}

10) Design & UX 11) Mobile- friendly 12) Page Loads Fast 13) Page is crawlable/ indexable 14) Include social sharing buttons 15) Https Secure

On-Page SEO Cheat Sheet

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Search Engine Optimization (SEO) Training Course

Academy Equinet

On-Page SEO Cheat Sheet

How Can Position #5 Jump Up to #1 Ranking?

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Search Engine Optimization (SEO) Training Course

Academy Equinet

How Can You Improve On-Page SEO?

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Search Engine Optimization (SEO) Training Course

Academy Equinet

On-Page SEO Cheat Sheet

On-Page SEO

Accessibility For Search Engine Spiders

Redirects from older versions use 301 (permanent) instead of 302 (temporary) and not more than 2 hops. Meta robots tags allows crawling and indexing. Page content loads in page’s HTML. Robots.txt file not blocking crawlers. XML Sitemap is submitted to Webmaster Tools. Is not password protected or requires login.

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Search Engine Optimization (SEO) Training Course

Academy Equinet

Robots.txt file not blocking crawlers. A robots.txt file is used by web masters to give instructions to web robots not to visit specified pages or sections of a website. Note that it is entirely up to robots whether or not to obey your robots.txt commands. A robots.txt can be easily generated via a text file and placed in the top- level directory of your web server. Meta robots tags allows crawling and indexing. Meta robots tags on the other tells robots not to index the content of a page and/or not to scan it for links to

follow. It is placed in a page’s

<head></head> section.

User-agent: * Disallow: /wp-admin/ Disallow: /downloads/ Disallow: /members/

robots.txt file example

Robots <meta> tag example

On-Page SEO

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Search Engine Optimization (SEO) Training Course

Academy Equinet

Redirects from older versions use 301 (permanent) instead of 302 (temporary) and not more than 2 hops. A 301 redirect is recommended over a 302 redirect. 301 or permanent redirects tells search engines and browsers that a page has moved permanently. This passes around 100% of PageRank or link juice to the newly specified page. A 302 or temporary redirect indicates that a page has “moved temporarily” and 100% PageRank or link juice will be passed to the newly specified page. It is also recommended not to redirect more than 2 hops (e.g. from page A to page B to page C and finally to page D) as search engines bots might stop following the redirects after a few hops.

Example of redirect command in .htaccess file

#Redirect your website to another domain Redirect 301 / http://example.com/ #Redirect your one page to another Redirect 301 /index.html http:// example.com/

On-Page SEO

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Search Engine Optimization (SEO) Training Course

Academy Equinet

Page content loads in page’s HTML. It is imperative that the content you’re optimising your keywords in loads in HTML. Though it is not advised to load your keywords in Javascript or Flash, Google can still pick up your keywords in these languages in some cases.

Human Search engine robot

Flash Website On-Page SEO

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Search Engine Optimization (SEO) Training Course

Academy Equinet

XML Sitemap is submitted to Webmaster Tools. Submitting an XML sitemap to Google Webmaster Tools can help Google better crawl and index your website. It is also recommended to include a HTML sitemap

n your website for users

to access, especially if your site is huge and split into many main categories and subcategories. On-Page SEO

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Search Engine Optimization (SEO) Training Course

Academy Equinet

Is not password protected or requires login. Password protected pages prevent search engine bots from accessing the page assets, resulting in subpar rankings. If it is necessary to include gated pages (e.g. the backend of your CMS), it is good practice to block search engines from crawling these pages via your robots.txt

file. This will save server

resources and bandwidth. On-Page SEO

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Search Engine Optimization (SEO) Training Course

Academy Equinet

SEO Reporting

SEO Reporting Analysing landing page effectiveness. Are you serving content that’s relevant to the search query? Can your landing pages be improved in terms of delivery and quality of information and design, in order to reduce bounce rates and increase time spent on page and site?

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Search Engine Optimization (SEO) Training Course

Academy Equinet

SEO Reporting

Analysing goal completions from various sources/mediums through Google Analytics.

SEO Reporting

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Search Engine Optimization (SEO) Training Course

Academy Equinet

SEO Reporting

Analysing estimate revenue/profit through goal completions from organic search.

SEO Reporting

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Search Engine Optimization (SEO) Training Course

Academy Equinet

SEO Reporting

SEO Book’s Firefox Rank Checker

Recommended Tools:

http://tools.seobook.com/firefox/rank-checker/
http://www.seopowersuite.com/rank-tracker/

SEO PowerSuite’s Rank Tracker

SEO Reporting