How to Build a Transit Community: Engagement Tools Hendy D. Satya Marketing and Communications Strategist Foothill Transit
H E N D Y S A T Y A Importance of Engagement
H E N D Y S A T Y A Importance of Engagement ATTENTION POSITIVE LIGHT RELATIONSHIPS BRAND
Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread. MINIBUS Portfolio Five The minibus is a helpful tool that engages our communities. It’s a fun way to draw attention and get the conversation started.
H E N D Y S A T Y A Minibus facts Costs Associated Purchased in $32,000 2010 Our current version of the Minibus is the second incarnation of the Minibus. The first Minibus was purchased in 1995 and retired in 2010.
Lemon drops oat cake oat cake sugar gingerbread. chocolate cake gingerbread cake oat cake sugar plum sweet Lemon drops oat gingerbread. chocolate cake gingerbread plum sweet Portfolio Four Portfolio Five IN THE People of all ages loved the minibus and it helped us bring the topic of Foothill Transit in an inviting way and COMMUNITY began a dialogue with the community.
Lemon drops oat cake oat cake sugar gingerbread. chocolate cake gingerbread cake oat cake sugar plum sweet Lemon drops oat gingerbread. chocolate cake gingerbread plum sweet Portfolio Four Portfolio Five CAMPAIGN The Minibus was so successful in creating engagement that we implemented it into our campaign strategies. TACTICS
H E N D Y S A T Y A Free Ride Program “Connecting with Foothill Transit has given our students opportunities to experience their community - they light up when waiting for and riding the bus. Riding with Foothill Transit has helped our students understand what it means to give back to the community.” - Kathleen Pickard, Educator
Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread. FREE RIDE PROGRAM Portfolio Five This program offers a round-trip coupon to our community partners who distribute them to their clients.
H E N D Y S A T Y A Free Ride Program facts 11 Hospitals Coupons per 16 Schools year 58 Social Services 59,400 1 City Office
H E N D Y S A T Y A Importance of the program CONNECTIONS INFORMATION PARTNERSHIPS
Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread. INFORMATION PACKETS Portfolio Five These information packets are turnkey materials which ETCs can distribute to employees at their worksites.
H E N D Y S A T Y A What is AQMD? South Coast Air Quality Management District (AQMD) is the air pollution control agency for our region in Southern California. They develop rules and regulations based on control measures designed to reduce air pollution from specific sources and enforce them, too. Penalties can amount up to $1,000,000.
H E N D Y S A T Y A What is ETC? An Employee Transportation Coordinator (ETC) is someone that helps administer and promote alternative commute options (Bus, Train, Carpool, Vanpool, Bike, Walk, Compressed Work Week, and Telecommute) to employees at their worksites.
H E N D Y S A T Y A Line 495 Information Packet Turnkey items are an important and easy way to communicate with ETCs and their colleagues.
H E N D Y S A T Y A Line 495 Information Packet RELATIONSHIP BUILDING WITH ETCs Easy for ETCs Important info conduit SUCCESS OF LINE 495 Important tactic to success Targeted messaging
THANK YOU VERY MUCH Hendy D. Satya hsatya@foothilltransit.org
Recommend
More recommend
