How to Build a Transit Community: Engagement Tools Hendy D. Satya - - PowerPoint PPT Presentation

▶

Mar 12, 2023 126 likes •310 views

How to Build a Transit Community: Engagement Tools Hendy D. Satya Marketing and Communications Strategist Foothill Transit H E N D Y S A T Y A Importance of Engagement H E N D Y S A T Y A Importance of Engagement ATTENTION POSITIVE LIGHT

SLIDE 1

How to Build a Transit Community: Engagement Tools

Hendy D. Satya Marketing and Communications Strategist Foothill Transit

SLIDE 2

Importance of Engagement

H E N D Y S A T Y A

SLIDE 3

Importance of Engagement

H E N D Y S A T Y A

ATTENTION POSITIVE LIGHT RELATIONSHIPS BRAND

SLIDE 4 Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread.

Portfolio Five

MINIBUS

The minibus is a helpful tool that engages our communities. It’s a fun way to draw attention and get the conversation started.

SLIDE 5

Minibus facts

H E N D Y S A T Y A

Our current version of the Minibus is the second incarnation

f the Minibus. The first Minibus was purchased in 1995 and

retired in 2010.

Costs Associated $32,000 Purchased in 2010

SLIDE 6 Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread.

Portfolio Five

Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread.

Portfolio Four

People of all ages loved the minibus and it helped us bring the topic of Foothill Transit in an inviting way and began a dialogue with the community.

IN THE COMMUNITY

SLIDE 7 Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread.

Portfolio Five

Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread.

Portfolio Four

The Minibus was so successful in creating engagement that we implemented it into our campaign strategies.

CAMPAIGN TACTICS

SLIDE 8

Free Ride Program

H E N D Y S A T Y A

“Connecting with Foothill Transit has given our students

pportunities to experience their community - they light

up when waiting for and riding the bus. Riding with Foothill Transit has helped our students understand what it means to give back to the community.”

Kathleen Pickard, Educator

SLIDE 9 Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread.

Portfolio Five

FREE RIDE PROGRAM

This program offers a round-trip coupon to our community partners who distribute them to their clients.

SLIDE 10

Free Ride Program facts

H E N D Y S A T Y A

Coupons per year 59,400

11 Hospitals 16 Schools 58 Social Services 1 City Office

SLIDE 11

Importance of the program

H E N D Y S A T Y A

CONNECTIONS INFORMATION PARTNERSHIPS

SLIDE 12 Lemon drops oat cake oat cake sugar plum sweet gingerbread chocolate cake gingerbread.

Portfolio Five

INFORMATION PACKETS

These information packets are turnkey materials which ETCs can distribute to employees at their worksites.

SLIDE 13

What is AQMD?

H E N D Y S A T Y A

South Coast Air Quality Management District (AQMD) is the air pollution control agency for our region in Southern California. They develop rules and regulations based on control measures designed to reduce air pollution from specific sources and enforce them, too. Penalties can amount up to $1,000,000.

SLIDE 14

What is ETC?

H E N D Y S A T Y A

An Employee Transportation Coordinator (ETC) is someone that helps administer and promote alternative commute options (Bus, Train, Carpool, Vanpool, Bike, Walk, Compressed Work Week, and Telecommute) to employees at their worksites.

SLIDE 15

Line 495 Information Packet

H E N D Y S A T Y A

Turnkey items are an important and easy way to communicate with ETCs and their colleagues.

SLIDE 16

Line 495 Information Packet

H E N D Y S A T Y A

RELATIONSHIP BUILDING WITH ETCs SUCCESS OF LINE 495

Easy for ETCs Important info conduit Important tactic to success Targeted messaging

SLIDE 17

THANK YOU VERY MUCH

Hendy D. Satya hsatya@foothilltransit.org