HOW TO BOOST RENEWALS & RETENTION Presented by: Virginia - - PowerPoint PPT Presentation

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Jan 09, 2023 451 likes •702 views

Proven Practices in Fundraising Webinar Proven Practices in Fundraising Webinar Proven Practices in Fundraising Webinar HOW TO BOOST RENEWALS & RETENTION Presented by: Virginia Dambach Dambach & more vdambach@midco.net 701-371-9771

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Proven Practices in Fundraising Webinar Proven Practices in Fundraising Webinar Proven Practices in Fundraising Webinar

HOW TO BOOST RENEWALS & RETENTION

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Virginia Dambach

Presented by:

Hosted by:

Dambach & more vdambach@midco.net 701-371-9771 Allegiance Software, Inc. webinars@allegiancesoftware.com 800-858-7654

Sarah Tron

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Addressing Why Donors’ Choose NOT to Renew their Support

Controlling Attrition

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Why Do Donors Leave?

Source: Adrian Sargeant, Building Donor Loyalty

18% Poor Service or Communication

13% Never got thanked for donating

5% Thought charity didn’t need them 8% No information

n how monies

were used

16% Death

9% No memory of supporting (poor communications)

36% Others more deserving 54% Could no longer afford to support

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YES – At minimum 53% No

Can You Control Attrition?

16% Death 18% Poor Communication/Service 8% No info on how monies used 9% No memory of supporting 13% Never received thank you 5%

Thought charity didn’t need them

36% Others more deserving 54% Could no longer afford to give

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Loyalty = Renewal & Retention

Building Donor Loyalty

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3 Keys to Donor Loyalty

cknowledgement ustomer Service ngagement

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Acknowledgment

Timely Personalized Meaningful Multi-Channel Year-round

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New Donor Welcome Series

Member Welcome Packet Thank You Call Email Welcome Series

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Thank You letter Member card Swag Program schedule Info on Benefits Business Card How the donation will be used

Packet Elements Donor Response

New Donor Welcome Packet

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Thank You Calling

Timely Short & Sweet Follow-up quickly on questions & concerns Engage staff, board members, or utilize call center

Research shows thank you calling increases both Retention and Average Gift

Source: Penelope Burk

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Email Thank You Series

Series of 3-4 email communications

Thank and Report Back
Thank You! Here’s how your donation makes a difference!
Provide valuable information
Welcome! Take advantage of all the great benefits of being a member!
Invite them In
You’re Invited! Here are some special opportunities for you (take a tour, attend an

event, volunteer, submit a testimonial)

Ask them what they think
Tell us More! We’d like to serve you better – please take our 5 minute member

survey.

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Customer Service

Convenient hours Multiple channels

Phone
Email
Social Media

Knowledgeable Donor-Centered Empowered to Help

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Keeping Donors Connected

Engagement Strategies

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Engage Donors Over and Over

Member Newsletter Engagement emails Events Social Media Video Surveys Tours

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Offer Special Access and Benefits

Member Only Events
Early Ticket Purchase
Pre-Event Reception

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Create Opportunities to Interact

Look at what you do every day
Create a way for donors

to participate with you

Invite participation with
nline links

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Ask Donors What They Think

Surveys Polls Online Comment Links

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Acknowledge Donors

Donor Appreciation Days – coffee, treats, and

studio tours

Pie Day at the Park with station staff serving pie

to donors

Tag every underwriting slot with the underwriter

info followed by “and the donors of WXYZ”

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Bring Donors Behind the Scenes

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Give Donors a Virtual Tour

Script the tour
Cue talent in each

department

Use a smart phone to

make a tour video

Post the video on

your website

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Questions?

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Join us next month!

allegiancesoftware.com sales@allegiancesoftware.com support@allegiancesoftware.com Sales: 844-858-7654 Support: 877-858-7654

Questions about the webinar? Contact Virginia Dambach: vdambach@qwestoffice.net