How is Technology Enhancing our Future? Professional Engineers of - PowerPoint PPT Presentation

How is Technology Enhancing our Future? Professional Engineers of Ontario November 18, 2017 REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

1. Growth of Mobile REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Life Without Technology Tech Deprivation Collage REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Competing for Attention REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

2. Experience -- Wearable Computing REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

3. Privacy – Exchanging Data for Discounts REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Privacy – Evaluation by Social Circle REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Privacy – Terms and Conditions REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Privacy – Terms and Conditions “…by placing an order via this GameStation Web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant us a non-transferable option to claim, for now and for ever more, your immortal soul. Should We wish to exercise this option, you agree to surrender your immortal soul, and any claim you may have on it, within 5 (five) working days receiving written notification from gamesation.co.uk ( sic ) or one of its duly authorized minions REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Product not the Consumer • Allows the app to change the state of network connectivity • Allows the app to call phone numbers without your intervention. This may result in unexpected charges or calls. Malicious apps may cost you money by making calls without your confirmation. • Allows the app to record audio with microphone. This permission allows the app to record audio at any time without your confirmation. • Allows the app to take pictures and videos with the camera. This permission allows the app to use the camera at any time REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

4. Value – The Sharing Economy REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

5. 3-D Printing REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

6. Impact of Drones REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

7. Self-Driving Cars REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

8. Crowdfunding REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

What could Google, Facebook, or Amazon do to your business? REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Wikibrands -- Key Concepts REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Active Listening REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

The Changing Brand: Participation is the New Currency “Something you Want” “Something you Own” “Something you T rust” “Something you “Something you Love” “Something you Prefer” Participate In” REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Control of Your Brand Changes “Brand building today is so different than what it was 50 years ago . 50 years ago you could get a few marketing people in a small room and decide, ‘ this is what our brand will be’, and then spend a lot of money on TV advertising — and that was your brand. Today anyone, whether it is an employee or a customer, if they have a good or bad experience with your company they can blog about it or Twitter about it and it can be seen by millions of people. It’s what they say now that is your brand .” –Tony Hsieh, CEO, Zappos.com REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Cognitive Surplus REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Customer Advocates REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Active Participants REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Intuit: B2B Community Wikibrand REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Prosumers – Doritos Crash the Super Bowl Contest REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Research & Development REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Channeling Tom Sawyer REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Community Management: Evaluate Priorities REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Top Skills of Wikibrand Leaders 1. 1. Leader ershi hip/ p/cha harisma 2. 2. Diplomac omacy/ y/Pat Patie ience 3. 3. Custome omer/me membe mber empathy 4. Persistence 5. Social/Networking 6. Communication Skills 7. 7. Technol olog ogy y Skil ills 8. 8. Passion on for compan any/ y/br bran and 9. Change Agent 10. Creativity 11. Leads the lifestyle of the customer Source: Agent Wildfire 2010 Community Management Survey REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Social Media Responses REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Engage with Humour REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Podcasts REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

Key Takeaways • Embrace the latest technology trends • Customer expectations are higher than ever • If you ask for a conversation, you must participate • Active listening and data analysis is crucial in every industry • Build you team with diplomats and communicators REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE