How 3D Virtual Shelfs can be used in qualitative research to - - PowerPoint PPT Presentation

“How 3D Virtual Shelfs can be used in qualitative research to understand Shoppers”

www.conceptsauce.io team@conceptsauce.io

Understandin ing Shoppers

• Understanding shoppers emotional and

functional needs is paramount for brands.

• Being able to understand the “why” or “why

not” behind shoppers behaviours can help brands to build deeper relationships with customers

• It’s probably never been more important

than now... unprecedented times = different and new behaviours and needs

• What will the impact of the current situation be

in the longer term..?

• Will behaviours shift permanently?
• Will new “norms” emerge?

Under erstandin ing behavi viours

• Understanding behaviours, particularly in

the current climate, is challenging.

• The key factor, (Covid 19), heightening the

need to understand shoppers is also the

• bstacle to being able to reach out and

speak with shoppers in the most familiar

• ways. Therefore it is crucial to understand

different ways to reach out to shoppers

Onlin line sh shopper resea search

before!

• Historically online shopper research has

received criticism;

• Detracts from real world scenarios
• Poor technology support Flash etc..
• Poor imagery and interactions
• Long setup times
• Poor integration
• Limited data collection

Online shopper research

no now!

Onli line shopper research

now now!

• Today it is a different story.. 3D virtual

shelfs offer the opportunity to conduct shopper research remotely without losing the quality of data;

• Assisted online virtual shop-alongs and

virtual shopping tasks

• Easy to set-up aisle arrangements, shelf

layouts and product placement to help understand optimum packaging, pack size and navigation in-store

• Eye tracking capability without the need

for additional software or hardware

The value ue in 3D Virtua ual She helves

• Used by agencies and brands, both big

and small, 3D virtual shelfs can offer the depth of understanding and insight that traditional shopper approaches deliver. However this digital approach also overcomes the need for physical contact which is paramount in these current uncertain times.

Questions!

www.conceptsauce.io team@conceptsauce.io