HIST ORY MAKING T HE BUS COOL F OR E VE RYONE F or me d - - PowerPoint PPT Presentation
MAKING T HE BUS COOL F OR E VE RYONE o n a small budge t R VANE SSA RAUSCHE NBE RGE DI RE CT OR OF PL ANNI NG AND MARK E T I NG HIST ORY MAKING T HE BUS COOL F OR E VE RYONE F or me d in 1973 as South Coast Ar
VANE SSA RAUSCHE NBE RGE R
DI RE CT OR OF PL ANNI NG AND MARK E T I NG
MAKING T HE BUS COOL F OR E VE RYONE
F
me d in 1973 as South Coast Ar e a T r ansit (SCAT ). In 2007 SCAT c hange d name to GOL D COAST T RANSIT to distinguish itse lf fr
SCAT S in the US.
MAKING T HE BUS COOL F OR E VE RYONE
2014 F
ra nsit Distric t to provide tra nsit in We ste rn Ve ntura County.
Same Name . Ne w L
MAKING T HE BUS COOL F OR E VE RYONE
We ste rn Ve ntura County…
and the uninc or por ate d ar e as be twe e n c itie s.
MAKING T HE BUS COOL F OR E VE RYONE Pr e se ntation to Ve ntur a County L e ade r ship Ac ade my
F ixe d-Ro ute 56 buse s 20 Ro ute s 4 am-10 pm (7-Days) $1.50 F ull / .75 Re duc e d 3.9 millio n annual r ide r s
De mand Re spo nse
F
Se nio r s 65+ & ADA $3.00 One -Way F ar e 89K annual r ide r s
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
Many plac e s that have high tr ansit de mand ar e loc ate d on the e dge s of town whe r e land is c he ap.
MAKING T HE BUS COOL F OR E VE RYONE
Subur ban shopping c e nte r s ar e not e asy to ge t to on foot making tr ansit diffic ult.
MAKING T HE BUS COOL F OR E VE RYONE
We ste r n Ve ntur a County is spr awling and the r e is no single c e ntr al busine ss distr ic t.
Our Dile mma …
Vs.
MAKING T HE BUS COOL F OR E VE RYONE
Many of our ne ighbor hood r
just one bus and c ome by onc e an hour . T r ave l time s ar e ofte n 4x what it would take to dr ive .
MAKING T HE BUS COOL F OR E VE RYONE
Mille nnials ar e giving up dr iving in favor
tr ansit, c ar shar ing, walking and biking. Se nior s want to age in plac e but still maintain the ir fr e e dom.
Bus Stop at Ve ntur a Colle ge
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
Ge ar e d to
(All Bi- lingual)
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
We sta rte d using APC da ta to te ll us whe re buse s a re la te . Bus Ope ra tors ne ve r te ll us whe re the y ha ve too muc h time .
MAKING T HE BUS COOL F OR E VE RYONE
Ge tting pe ople to wor k and sc hool he lps the m impr
live s. Always tr ying to impr
MAKING T HE BUS COOL F OR E VE RYONE
Made our sc he dule data mor e e asily ac c e ssible .
MAKING T HE BUS COOL F OR E VE RYONE
Pe ople of all age s e mbr ac e te c hnology, or the ir kids do it for the m.
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
11,906 16,032
1st Qtr 2012-13 1st Qtr 2013-14
Weekday Bike Boardings
Bike usa g e on buse s ha s inc re a se d a lmost 35% due to ne w bike ra c ks a nd be tte r bike infra struc ture . Biking is c ool!
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
T
introduc e d a ne w look! We a ske d our Soc ia l Me dia followe rs to g e t involve d in the proc e ss.
MAKING T HE BUS COOL F OR E VE RYONE
L
ide r s and youth gr
in the pr
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
MAKING T HE BUS COOL F OR E VE RYONE
A mode rn look tha t be tte r re fle c ts the c ommunity we se rve a nd our vision for more e ffic ie nt se rvic e !
Vane ssa.R
@GoldCoastT
r ansit.or g