Health Credentials AM OSullivan PR March 2019 Introduct ction - - PowerPoint PPT Presentation

Health Credentials

March 2019

AM O’Sullivan PR

Introduct ction

Expertise and services

AM O’Sullivan PR

Introduction

AM O’Sullivan PR is a Cork-based strategic communications consultancy with a national reputation in the area of emergency management and business continuity, providing 24/7 emergency cover to clients. We provide content creation, crisis communications, digital PR, event management, media relations, internal communications, reputation management and stakeholder engagement services to indigenous and multinational clients in sectors including life sciences, energy / utilities, professional services, education, hospitality and not-for-profit. We have unrivalled experience, contacts and expertise in the life sciences sector and we are the only non-Dublin based member of the PRCA Ireland.

Our Expertise

Key Services

We develop a clear understanding of our clients’

• rganisational

culture and business

• bjectives

at the

• utset, so that we can deliver

successful PR campaigns and provide strategic counsel and support when issues or crisis situations arise. We help our clients engage and develop relationships with key stakeholders, including those in their local community. Where stakeholders support or oppose decisions,

• r

where external decisions may affect stakeholders, we work with all parties to facilitate discussion. We have extensive experience

• f handling crisis management

situations for a range of blue chip multi-national and indigenous Irish companies across a wide range of industry sectors. We have strong, long-standing relationships with local, regional and national journalists, editors and broadcasters. Communication

• f our clients’ messages to the

right audiences, through effective channels, are crucial factors in achieving results. Our understanding

• f

the socioeconomic and political environment ensures that we have the ability to anticipate, prepare for and manage issues that may arise which could potentially have a negative impact

• n
• ur

clients’ businesses. We develop bespoke media training programmes that ensure clients understand how the media works, how best to engage with media in an interview situation and how best to deal with different interview situations.

Our Global Reach

IPREX: The Global Communications Platform

As a member of IPREX, a $420 million network of communication agencies with 1,600 staff and 110

• ffices worldwide, AM O’Sullivan PR has an international reach. IPREX Healthcare agencies are assessed
• n their industry abilities, ensuring that clients both at home and abroad are met by seasoned

professionals that meet the highest industry requirements.

Our Clients

AM O’Sullivan PR boasts an impressive client list in the life sciences, energy and utilities, professional services, education, hospitality, and not-for-profit sectors

Testimonials

What our clients say

Ou Our P People

Meet the AM O’Sullivan PR team

A communications professional since 1988, Ann-Marie provides strategic communications counsel to

• rganisations across Ireland, in a broad spectrum of
• sectors. Her specialties include strategic communications

counsel, crisis and issue management, change management, public affairs, media training. Ann-Marie holds a BComm. from University College Cork and is a Fellow of the Public Relations Institute of Ireland. She served as Chairman of the PRCA Ireland from 2009 to 2011, the first time in the Association’s 21-year-history that the elected Chairman came from a firm based

• utside Dublin.

Ann-Marie has been a Director of Cork Chamber and was a member of the Cork Strategic Tourism Taskforce. She currently sits on the boards of Good Shepherd Services and UCC Alumni and is a member of the Cork Airport Development Council.

Ann-Marie O’Sullivan

Founder and CEO

Tina has significant experience and expertise in Corporate PR, including strategic planning, crisis/issue management, stakeholder engagement, media relations, project management and event management. She has worked in the communications industry since 1990 and holds the Public Relations Institute of Ireland (PRII) Diploma in PR. Tina worked with O’Sullivan Public Relations Limited from 1990 and joined the team at H+A Marketing + PR when the agency merged with O’Sullivan Public Relations in January 2008. In March 2015, she joined long-term colleagues Ann- Marie O’Sullivan and Robin O’Sullivan in establishing AM O’Sullivan PR Limited. Tina works across a number of key corporate client accounts within the consultancy.

Tina Quinn

Account Director

A PR practitioner since 1969, Robin O’Sullivan initially worked as a journalist with the Cork Examiner/Evening Echo and was RTÉ News’ first full time reporter in Cork. In 1981 he left the John Daly Group, where he was a director at Coca-Cola Bottling Company, to set up O’Sullivan Public Relations Ltd. A steadily-growing client portfolio included local authorities, the dairy industry and leading companies in the pharmaceutical, industrial and high-tech sectors across the country. Robin participated in the establishment of Ireland’s first licenced local television station as director and presenter from 1985 to 1988. He has served as Director of the Cork International Film Festival, President of Cork Chamber and of the Chambers

• f Commerce of Ireland, and was a Director of the

National Consumer Agency. He is currently a director of Bishopstown Credit Union. He holds a Life Fellowship from the Public Relations Institute of Ireland.

Robin O’Sullivan

Consultant

Orla Clancy is a Senior Account Manager at AM O’Sullivan PR and has ten years of public relations and communications experience, which she gained through both consultancy and in-house roles. A versatile professional, Orla has a strong background in corporate PR, media relations and stakeholder

• management. She manages national, regional and local

communications campaigns with skill and professionalism. Orla holds a Postgraduate Diploma in Public Relations and Event Management from the Fitzwilliam Institute and a Bachelor of Arts degree in Law and Accounting from the University of Limerick.

Orla Clancy

Senior Account Manager

Eoin is a PR professional with over ten years’ experience in a variety of roles across the sector. A former journalist with Thomas Crosbie Holdings (TCH) and the Cork Independent, Eoin spent a number of years in political PR before moving to in-house PR roles with Laya Healthcare, Vodafone and Tesco Ireland. Eoin has a Bachelor of Science degree in Political Science from University College Cork as well as a Higher Diploma in Journalism Practice from TCH. Eoin has extensive experience in crisis management, issues management, internal communications, strategic PR, media relations and stakeholder engagement.

Eoin Weldon

Account Manager

A former journalist and subeditor, Brenda manages PR services on behalf of clients including media relations, event management and stakeholder engagement. Before joining the team, Brenda worked as a lecturer at the Department of Media Communications in CIT, as Fundraising and Communications Manager with Adi Roche’s Chernobyl Children International and for PR agencies and newspapers in Cork, Dublin and Galway. Mayo-born Brenda has worked on a number of high- profile events and award-winning PR campaigns including the Cork City Culture Night 2012 recognised at the 2013 Excellence in PR Awards. Brenda holds a Bachelor of Arts degree in Journalism from Dublin City University and a Masters in Public Relations and New Media from Cork Institute

• f

Technology.

Brenda Murphy

Account Manager

Healthcare Sect ctor

Experience and Case Studies

Healthcare Sector

Experience

With unrivalled knowledge and experience in Ireland’s healthcare sector, AM O’Sullivan PR boasts an array of indigenous and multinational clients and works with six of the top ten global life sciences companies. Situated in the epicentre of the Irish life sciences industry, AM O’Sullivan PR is regarded as an influencer and thought leader within the healthcare field.

Our Healthcare Clients

AM O’Sullivan PR boasts an impressive client list in the healthcare and life sciences sectors, including the following organisations:

Healthcare Sector Activities – An Overview

• Media relations
• CSR
• Community engagement
• Public consultation and stakeholder engagement
• Crisis management
• Issue management
• Change management
• Internal communications
• Recruitment campaigns
• Speech writing
• Event management
• Media training
• Expansion announcements
• Lobbying

Services

Ca Case e Stu tudy y

Janssen Science Ireland UC, Ringaskiddy, Co. Cork

Activity: The project involved the expansion of the Janssen Sciences UC facility in Ringaskiddy, with an investment of more than €300 million to increasing the manufacturing capacity of the facility by an additional 19,100m2. The original facility

• pened in 2005 and the new expansion will create an

additional 200 full-time jobs, with up to 450 people employed during construction. Our Role: To provide strategic communications advice to the senior management team, and deliver a comprehensive public consultation and stakeholder management plan, together with media relations and issue management advice. The company received planning permission for the expansion in September 2017. It’s important to note that no

• bjections were received by the planning authority in

relation to the Janssen Sciences UC application.

Janssen Science Ireland UC Expansion Project

Ca Case e Stu tudy

Roche Ireland Ltd. Clarecastle, Co. Clare

Background: In 2016, Roche took a corporate decision to exit from small molecule manufacturing. This impacted a site in the US, two sites on mainland Europe and the Clarecastle manufacturing facility. As part of the exit plan for Clarecastle, a site remediation plan is being developed which will include the demolition

• f some buildings and the remediation of the landfill.

A masterplanning process is also underway to determine the best potential uses for the site, following the cessation

• f production and the departure of Roche.

Roche Ireland Remediation Project

2016 – 2020

Our Role: To provide strategic communications advice to Roche Ireland regarding its landfill remediation project, as it prepares to exit its Clarecastle pharmaceutical manufacturing facility. Our role also involves advising the senior leadership team

• n proactive stakeholder engagement, consultation with

the local community, media relations and issue management. The remediation of the Clarecastle landfill is only the second such project in the history of the Irish state.

Roche Ireland Remediation Project

2016 – 2020

Ca Case e Stu tudy y

Irish Examiner Life Sciences Supplement

Background: In 2017, in conjunction with a number of client companies in Ringaskiddy, we worked with the Irish Examiner to develop a dedicated supplement for the life sciences cluster in Cork. The overall aim of the supplement was to highlight the companies and provide a platform to create awareness

• f the sector.

The companies that participated were Janssen, Novartis, GSK, BioMarin, Hovione, DePuy Synthes, Carbon Group, Recordati and Pfizer.

Life Sciences Supplement

2017 – 2018

In 2018, we again worked with the Irish Examiner team to highlight the sector and build on the 2017 edition. The supplement was enhanced with articles positioning Cork as a great place to work and live. An online element was added at our suggestion which gave the participating companies the ability to feature videos in addition to the text and images from the supplement. The companies that participated in 2018 were Janssen, Novartis, BioMarin, Hovione, Carbon Group, Recordati, Pfizer, MDS and Gilead.ß

Life Sciences Supplement

2017 – 2018