Headshots for KIVA Anna, Ben, John, Tiffany, & Zoe Group Two
What We Did and Why Headshots - Sold professional headshots to Duke students - taken by Zoe Why? - Recruiting season - helping students look professional for job opportunities - Other options were more expensive - $15 vs. our $5 sales - Zoe’s camera - no expenses - all proceeds could go to Kiva
How We Applied Entrepreneurial Thinking - Entrepreneurial Thinking - Ability to identify marketplace opportunities and discover the most appropriate times and solutions to capitalize on them - Time - Recruiting season for full-time jobs and internships - Opportunity - Students wanting to look as professional as possible on platforms like LinkedIn etc. - Solution - Affordable, high-quality photos taken on-campus and delivered same week
Team Skills Anna Ben Zoe Communications Finance Product Delivery Tiffany John Social Media Quality Control
What Worked? - Coordinated specific time students can sign up and get their headshots taken - Helped keep photo-taking organized - Successfully sold high-quality headshots to 13 Duke students - Successfully uploaded our marketing poster on three of the four class facebook groups - Class of 2020, 2021, and 2022
What Did Not Work? - Initial idea - Scheduling system - Recruitment - Social media strategies - Tabling
Platforms Used for Marketing - Facebook - Class groups (2020, 2021, 2022) - GroupMe/Text Message - Group chats - Instagram - Temporary “stories”
Facebook – (Worst) “Hi! For a social innovation class project my group is offering $5 professional headshots. They will take place Friday and Sunday 4-6 pm outside the Chapel. Please sign up using this link! https://forms.gle/Y4VahadRZKKxetDK8” X0
Groupme/Text groups – (Best) - Total # of likes across the group: 21 - More personal
Pivots - Initial challenge idea - Weather - Referral discount
Donation
What we learned from this experience… - Marketing - Groupme, Instagram, and Posters are the most effective - Executing - Convenience, Affordability, and Quality are the top attributes - Adapting - Weather, No-Shows, Referral Program Flops, and Scheduling are all real considerations
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