Headshots for KIVA Anna, Ben, John, Tiffany, & Zoe Group Two - - PowerPoint PPT Presentation

Headshots for KIVA

Anna, Ben, John, Tiffany, & Zoe Group Two

What We Did and Why

Headshots

• Sold professional headshots to Duke students - taken by Zoe

Why?

• Recruiting season - helping students look professional for job
• pportunities
• Other options were more expensive - $15 vs. our $5 sales
• Zoe’s camera - no expenses - all proceeds could go to Kiva

How We Applied Entrepreneurial Thinking

• Entrepreneurial Thinking
• Ability to identify marketplace opportunities and discover the most appropriate

times and solutions to capitalize on them

• Time
• Recruiting season for full-time jobs and internships
• Opportunity
• Students wanting to look as professional as possible on platforms like LinkedIn

etc.

• Solution
• Affordable, high-quality photos taken on-campus and delivered same week

Team Skills

Anna Communications Tiffany Social Media Ben Finance John Quality Control Zoe Product Delivery

What Worked?

• Coordinated specific time students can sign up and get their

headshots taken

• Helped keep photo-taking organized
• Successfully sold high-quality headshots to 13 Duke students
• Successfully uploaded our marketing poster on three of the four class

facebook groups

• Class of 2020, 2021, and 2022

What Did Not Work?

• Initial idea
• Scheduling system
• Recruitment
• Social media strategies
• Tabling

Platforms Used for Marketing

• Facebook
• Class groups (2020, 2021, 2022)
• GroupMe/Text Message
• Group chats
• Instagram
• Temporary “stories”

“Hi! For a social innovation class project my group is offering $5 professional headshots. They will take place Friday and Sunday 4-6 pm

• utside the Chapel. Please sign up using this

link! https://forms.gle/Y4VahadRZKKxetDK8”

Facebook – (Worst)

X0

Groupme/Text groups – (Best)

• Total # of likes across the group: 21
• More personal

Pivots

• Initial challenge idea
• Weather
• Referral discount

Donation

What we learned from this experience…

• Marketing
• Groupme, Instagram, and Posters are the most effective
• Executing
• Convenience, Affordability, and Quality are the top attributes
• Adapting
• Weather, No-Shows, Referral Program Flops, and Scheduling are

all real considerations