HEADLINE HEADLINE South Australian Tourism Commission BRAND - PowerPoint PPT Presentation

HEADLINE HEADLINE South Australian Tourism Commission BRAND RECOGNITION Catherine Tiani

HOW DOES A BRAND GET RECOGNISED?

AND WHY AREN’T SOME BRANDS RECOGNISED?

Big Vs. Small OR Strong Vs. Weak

Salience

Double Jeopardy

How do you get noticed and recognised?

BRAND IDENTITY

Brand Identity Elements • Music / Sounds / Jingles • Slogans • Colours • Logos / Symbols • Style of Advertising • Shapes • Characters

Brand Identity Rules • Be distinctive NOT different • Be seen • Be found • Be consistent • Deliver on your brand traits • Stay away from narrowing positions

SOUTH AUSTRALIA

STO Offerings

Value Equation

Up Close and Personal

SA Brand Manifesto You don’t just visit South Australia, you really get to know it . You don’t just meet the locals, you end up in a pub filled with characters, swapping tales and learning their town’s rich history . You don’t just catch a glimpse of the wildlife, they’re friendly guests at your campsite while you enjoy a morning tea. You don’t just tour a wine region, you spend an afternoon sharing a glass with the person who brought its flavours to life. You don’t just take in the culture, you feel our creative soul come to life at the Fringe festival, and our acclaimed art galleries. Because when you come to South Australia, you get up close and personal in every little way.

Thank you.