HEADLINE HEADLINE South Australian Tourism Commission BRAND - - PowerPoint PPT Presentation

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Aug 15, 2023 451 likes •642 views

HEADLINE HEADLINE South Australian Tourism Commission BRAND RECOGNITION Catherine Tiani HOW DOES A BRAND GET RECOGNISED? AND WHY ARENT SOME BRANDS RECOGNISED? Big Vs. Small OR Strong Vs. Weak Salience Double Jeopardy How do

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HEADLINE HEADLINE

South Australian Tourism Commission

BRAND RECOGNITION

Catherine Tiani

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HOW DOES A BRAND GET RECOGNISED?

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AND WHY AREN’T SOME BRANDS RECOGNISED?

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Big Vs. Small

Strong Vs. Weak

OR

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Salience

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Double Jeopardy

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How do you get noticed and recognised?

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BRAND IDENTITY

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Brand Identity Elements

Music / Sounds / Jingles
Slogans
Colours
Logos / Symbols
Style of Advertising
Characters
Shapes

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Brand Identity Rules

Be distinctive NOT different
Be found
Be seen
Deliver on your brand traits
Be consistent
Stay away from narrowing positions

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SOUTH AUSTRALIA

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STO Offerings

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Value Equation

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Up Close and Personal

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SA Brand Manifesto

You don’t just visit South Australia, you really get to know it. You don’t just meet the locals, you end up in a pub filled with characters, swapping tales and learning their town’s rich history. You don’t just catch a glimpse of the wildlife, they’re friendly guests at your campsite while you enjoy a morning tea. You don’t just tour a wine region, you spend an afternoon sharing a glass with the person who brought its flavours to life. You don’t just take in the culture, you feel our creative soul come to life at the Fringe festival, and our acclaimed art galleries. Because when you come to South Australia, you get up close and personal in every little way.

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