Hawkes Bay Tourism Update June 25, 2019 Agenda Trade Shows - - PowerPoint PPT Presentation

Hawke’s Bay Tourism Update June 25, 2019

Agenda

Trade Shows Membership update HBTIA Awards Stats & media results Upcoming

TRENZ

Meetings

New members

Nola Café and Restaurant (CHB) Farmhouse Kitchen Puketapu Pub Waipawa Golf Club Ongaonga Golf Club The Rookery Coffee House Kaka New Zealand Frenchy’s Nail Boutique The White Beach House Hair, There and Anywhere Arapata Lodge

Membership update

• Prospectus proposal
• Website

Tourism Awards

• Entries open now, close on 12 July
• Awards evening on 5 September – stay tuned for details
• Three judges for 2019
• Kim Thorp, co-owner Black Barn Vineyards
• Jane Wilson, GM Destination Great Lake Taupō
• Glenn Fulcher, Head of School, EIT Tourism and Hospitality

Tourism Awards

• 5 categories, plus the Supreme Award
• Accommodation Award, sponsored by Hawke’s Bay Airport
• Visitor Experience Award, sponsored by Hastings District Council
• Essence of Hawke’s Bay Award, sponsored by Napier City Council
• Culture and Heritage Award, sponsored by Wairoa District Council
• Environment Award, sponsored by Central Hawke’s Bay District Council
• Supreme Award, sponsored by EIT Eastern Institute of Technology

Latest stats: year-end April 2019

Comme mmerc rcial al Acco commo mmodati dation

• n

+1.7% 7%

1.2 .212m nigh ghts

Visitor Spend

Overall

• $658m, up 3.5%

(national average 3.3%) Domestic

• $486m, up 2.6%

International

• $172m, up 6.3%

Commercial Accommodation

Overall

• 1,226,593 nights, up 1.7%

(national average 1.2%) Domestic

• 918,597 nights, up 5.0%

International

• 307,728 nights, down -7.1%

Peer-to-Peer

(only AirBNB & HomeAway) Overall

• 254,293 nights, up 92%
• 29,768 guests, up 40%

Available listings

• Peaked in February at 1,185

entire places to rent (first listings in Jan 2016)

Tourism New Zealand

• Bonnie Munday, Canadian Geographic Traveller, Best Health Mag, Good Times
• Tabi Salada, Japanese travel show
• Brigitte Magazine, leading German women’s magazine
• Little Red Book, Chinese e-commerce/social media platform
• Fujinahou, Japanese women’s magazine

Domestic

• The Spinoff, using Hawke’s Bay as first trial of travel feature
• Look out for feature on Hawke’s Bay in July’s Kia Ora magazine
• Grabaseat’s ‘Grabarandom’ activation

Media famils

www.hawkesbaynz.com

2015/16 2016/17 2017/18 2018/19 Sessions 285,981 295,832 337,722 558,655 YOY 3% 14% 65%

10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000

June July August September October November December January February March April May 2015/16 2016/17 2017/18 2018/19

Trade marketing

• Verbal update

July

• Winter Deco Weekend

19-21 July August

• Edible Fashion Awards

9-10 August

• Spring Racing Carnival

29 August (& 21 September & 5 October) September

• The Spring Fling CHB

September-October October

• Cape Kidnappers Trail Run

12 October

• Hawke’s Bay Arts Festival

15-28 October

• Royal A&P Show of New Zealand

23-25 October November

• Summer F.A.W.C!

1-10 November

• BLACKCAPS vs England T20

8 November

• Hawke’s Bay Wine Auction

9 November

• IronMāori

9 & 30 November

Winter & Spring events

Upcoming

• Visitor Strategy & Destination Management Plan
• Cruise
• Business Events
• Brand
• Visitor guide/brochure

‘Over-tourism’

• TVNZ video: NZ tourism operators stepping up to help the environment