Happiness A Business Model Margaret Cullen Destination marketing - - PowerPoint PPT Presentation

Happiness – A Business Model Margaret Cullen

Destination marketing study obje jective and research questions

• Determine which events (Business, Sport & Cultural)

the residents of Nelson Mandela Bay (NMB) would like and support.

• How to communicate with the residents of NMB?
• How do the residents feel about NMB?

Dean Hastie: Business Events Steffen Solomon: Sport events Sasha Boucher: Cultural Events

MBA Research Team

Terry Kanyutu: Communication Kuda Nyamutsambira: Framework Bianca Mathe: Perceptions of NMB

SIM IMPLE COMMON THEME

HAPPINESS Happy residents, Happy customers and Happy employees

Some History

"Happy are the people whose God is the Lord" Psalm 144:15. The Qur'an for example does not regard happiness in this life as important, what matters is your happiness in the afterlife.

R E L I G I O N

1789 1789

ARISTOTLE

Happiness is the goal

• f human thought

and action

SOCRATES

Happiness flows not from physical or external conditions, but from living a life that's right for your soul, your deepest good

PLATO

Happiness is the highest aim of moral thought and conduct

John Locke (1632-1704) 1704)

Locke coined the phrase 'pursuit of happiness‘.

But happiness cannot be pursued; it must ensue. One must have a reason to 'be happy’

THE POETS

• The world is full of a

number of things;

• I am sure we should all

be as happy as kings.

Robert Louis Stevenson

Rudyard Kipling’s IF

If you can dream—and not make dreams your master; If you can think—and not make thoughts your aim; If you can meet with Triumph and Disaster And treat those two impostors just the same; If you can bear to hear the truth you’ve spoken Twisted by knaves to make a trap for fools, Or watch the things you gave your life to, broken, And stoop and build them up with worn out tools

Whilst you cannot always prevent bad things from happening to you, you can deal with them in a good way and be happy.

• For over 75 years, Harvard's

Grant and Glueck study has tracked the physical and emotional well-being of two populations: 456 poor men growing up in Boston from 1939 to 2014 (the Grant Study), and 268 male graduates from Harvard's classes of 1939-1944 (the Glueck study).

The clearest message that we get from this 75-year study is this: Good relationships keep us happier and healthier

Robert Waldinger

Harvard’s Happiness course, taught by Professor Tal Ben-Shahar (PhD), will enter the history books as the most popular course in the history

• f Harvard University

Starts on 4 September 2018

The study of happiness has long been a playground for philosophical speculation with a lack of empirical measures.

Survey-research methods introduced by the social sciences have brought a breakthrough with dependable measures of happiness resulting in a significant body of knowledge evolving.

HAPPINESS ECONOMICS

The combination of economics with

• ther fields such as psychology and

sociology, which has resulted in the tracking of Gross National Happiness which challenges traditional economic aims [Layard,2006].

DAVOS-WEF- 2012 2012- NEW DELHI

• We are faced with an “enticing opportunity.”

“To consider happiness as the leading measure of well-being, supplanting the current favourite … GDP.” [Easterlin, 2012].

• “What we measure informs what we do. And if we’re

measuring the wrong thing, we’re going to do the wrong thing.” [Stiglitz,2012].

We need to find a new measure to assess the health of our economies and – more importantly – the people living in them.

What are countries doing?

Recently, however, politicians and economists alike have recognised the value

• f life satisfaction and happiness in

measuring the prosperity of their nations.

Bhutan

Pursuing Gross National Happiness (GNH) rather than Gross Domestic Product (GDP) has yielded increasingly positive happiness results in the Kingdom of Bhutan

(Sachs,2012)

UAE Minister of f Happiness

• On 10 February 2016, UAE Prime Minister Sheikh Mohammed bin

Rashid Al Maktoum announced, through his Twitter account, the appointment of Her Excellency Ohoud Al Roumi - whose full name is Ohood bint Khalifa Al Roumi - as the country's first Minister of State for Happiness.

• To promote happiness and a positive attitude in government and life.

UAE Vic ice-Presid ident, Prim ime Min inis ister and Rule ler of Dubai: : H.H .H. . SHEIKH MOHAMMED BIN IN RASHID AL MAKTOUM

VISION

• To be among the happiest

countries in the world.

MISSION

• To have happiness and

positivity as a lifestyle and the higher purpose of government work in the UAE.

World Happiness Report

South Africa is in 105th position in 2018, with an overall happiness index measure

• f just 4.724 out of a possible 10 (World

Happiness Index, 2018).

World Happiness Report

Variables used to measure happiness and life satisfaction in the report are:

• social support,
• Gross Domestic Product as a per capita measure,
• the absence of corruption,
• presence of social freedom,
• generosity, and
• a healthy life expectancy.

SOUTH AFRICAN CONSTITUTION

……….includes the promise that all South Africans would be guaranteed the unalienable rights of life, liberty and the pursuit of happiness.

Money can’t buy you happiness, it seems. Nor can sunny skies and boerewors.

There is new thinking in business where businesses are making happiness their business model. This includes happy employees and happy customers.

Happiness defined

Happiness is conceived here as “the degree to which an individual judges the overall quality of their life favourably”. The sum of pleasures and pains How well you like the life you lead

Work is a prevalent and influential part of

• ne’s life, with the

average adult spending up to one third of their life at work.

(Schmitt, 2012)

There is little specification by kinds of people and professions

Measuring Happiness in the workplace and specifically professions and sectors

• Autonomy is indicated as a key driver in

happiness as an employee will have control

• ver the pace at which tasks get performed

as well as how the tasks are performed

Workplace influence

• Work relationships are more than just

getting along with fellow employees. They are about human connectedness, which can translate into work performance

Work place social relationships

• Enjoyment of work is often linked to how

the job fits with a person’s sense of purpose

Purpose

• Optimism is associated with having a positive mood,

effective coping, high morale, improved social functioning and positive mental and physical health

• utcomes

Optimism

• Work or job satisfaction is simply, the extent to which

people enjoy their jobs or what they do for a living

Work satisfaction

• When people have positive inner work lives, they are

happy, feel intrinsically motivated by the work itself, feel valued and have positive perceptions of their work and the organisation and they perform better

Value

• Trust is the important element of human

relationships and interactions, in social circles both at work and outside

Trust

• Leisure activities increase someone’s happiness by

affording them relief from stress, interaction with

• thers, which re-engages them with their own

personal values and reaffirms and achieves their goals

Leisure

• Creating work life balance is about

prioritising the health and wellbeing of employees so that they can perform better and live a more fulfilled life

Work life balance

• EVALUATE HAPPINESS IN ORGANISATIONS AND

INSTITUTIONS

• DEVELOP INTERVENTIONS TO IMPROVE

WORKPLACE HAPPINESS

• ASSIST IN THE IMPLEMENTATION

LEVEL 1 LEVEL 2

Veterinarians-

Cordene Venter

South Afric ican Bankin ing- Niel McConnell

Physiotherapists- Michael Elliot

Engin ineers- Andrew Poorun

CURRENT RESEARCH

Construction- Wayne Damba

Happiness a Business Model Conceptual Model

Happiness a Business Model

• South Africans

Happiness a Business Model

• Veterinarian research

Happiness a Business Model

• Engineers

The most important learnings from this research are simple and yet missed by most.

Are your employees happy?

Leadership need to understand the concept

Employees, it appears, are indeed the most valuable stakeholders in business

• rganisations and institutions.

As researchers, we willingly study

• ther groups, yet we seldom take

time to look at our own profession and places of employment (Gmelch et al., 1986).

Maybe the time has come……………….

Make Happiness your Business Model!