Happiness – A Business Model Margaret Cullen
Destination marketing study obje jective and research questions • Determine which events (Business, Sport & Cultural) the residents of Nelson Mandela Bay (NMB) would like and support. • How to communicate with the residents of NMB? • How do the residents feel about NMB?
Bianca Mathe: Perceptions of NMB Dean Hastie: Business Events Steffen Solomon: Sport events MBA Research Team Terry Kanyutu: Communication Sasha Boucher: Cultural Events Kuda Nyamutsambira: Framework
SIM IMPLE COMMON THEME HAPPINESS Happy residents, Happy customers and Happy employees
Some History
R "Happy are the people whose E God is the Lord" Psalm 144:15. L I G The Qur'an for example does I not regard happiness in this O life as important, what N matters is your happiness in the afterlife.
1789 1789
Happiness is the goal ARISTOTLE of human thought and action Happiness flows not from SOCRATES physical or external conditions, but from living a life that's right for your soul, your deepest good Happiness is the highest PLATO aim of moral thought and conduct
John Locke (1632-1704) 1704) Locke coined the phrase 'pursuit of happiness‘.
But happiness cannot be pursued; it must ensue. One must have a reason to 'be happy’
THE POETS • The world is full of a number of things; • I am sure we should all be as happy as kings. Robert Louis Stevenson
Rudyard Kipling’s IF If you can dream — and not make dreams your master; If you can think — and not make thoughts Whilst you cannot your aim; If you can meet with Triumph and Disaster always prevent bad And treat those two impostors just the same; things from If you can bear to hear the truth you’ve happening to you, spoken Twisted by knaves to make a trap for fools, you can deal with Or watch the things you gave your life to, broken, them in a good way And stoop and build them up with worn out and be happy . tools
• For over 75 years, Harvard's Grant and Glueck study has tracked the physical and emotional well-being of two populations: 456 poor men growing up in Boston from 1939 to 2014 (the Grant Study), and 268 male graduates from Harvard's classes of 1939-1944 (the Glueck study).
The clearest message that we get from this 75-year study is this: Good relationships keep us happier and healthier Robert Waldinger
Harvard’s Happiness course, taught by Professor Tal Ben-Shahar (PhD), will enter the history books as the most popular course in the history of Harvard University
Starts on 4 September 2018
The study of happiness has long been a playground for philosophical speculation with a lack of empirical measures.
Survey-research methods introduced by the social sciences have brought a breakthrough with dependable measures of happiness resulting in a significant body of knowledge evolving.
HAPPINESS ECONOMICS The combination of economics with other fields such as psychology and sociology, which has resulted in the tracking of Gross National Happiness which challenges traditional economic aims [Layard,2006].
DAVOS-WEF- 2012 2012- NEW DELHI • We are faced with an “enticing opportunity.” “ To consider happiness as the leading measure of well- being, supplanting the current favourite … GDP.” [Easterlin, 2012]. • “What we measure informs what we do. And if we’re measuring the wrong thing, we’re going to do the wrong thing .” [Stiglitz,2012].
We need to find a new measure to assess the health of our economies and – more importantly – the people living in them.
What are countries doing? Recently, however, politicians and economists alike have recognised the value of life satisfaction and happiness in measuring the prosperity of their nations.
Bhutan Pursuing Gross National Happiness (GNH) rather than Gross Domestic Product (GDP) has yielded increasingly positive happiness results in the Kingdom of Bhutan (Sachs,2012)
UAE Minister of f Happiness • On 10 February 2016, UAE Prime Minister Sheikh Mohammed bin Rashid Al Maktoum announced, through his Twitter account, the appointment of Her Excellency Ohoud Al Roumi - whose full name is Ohood bint Khalifa Al Roumi - as the country's first Minister of State for Happiness. • To promote happiness and a positive attitude in government and life.
UAE Vic ice-Presid ident, Prim ime Min inis ister and Rule ler of Dubai: : H.H .H. . SHEIKH MOHAMMED BIN IN RASHID AL MAKTOUM VISION MISSION • To be among the happiest • To have happiness and countries in the world. positivity as a lifestyle and the higher purpose of government work in the UAE.
World Happiness Report South Africa is in 105th position in 2018, with an overall happiness index measure of just 4.724 out of a possible 10 (World Happiness Index, 2018).
World Happiness Report Variables used to measure happiness and life satisfaction in the report are: • social support, • Gross Domestic Product as a per capita measure, • the absence of corruption, • presence of social freedom, • generosity, and • a healthy life expectancy.
SOUTH AFRICAN CONSTITUTION ……….includes the promise that all South Africans would be guaranteed the unalienable rights of life, liberty and the pursuit of happiness.
Money can’t buy you happiness, it seems. Nor can sunny skies and boerewors.
There is new thinking in business where businesses are making happiness their business model. This includes happy employees and happy customers.
Happiness defined Happiness is conceived here as “the degree to which an individual judges the overall quality of their life favourably”. The sum of pleasures and pains How well you like the life you lead
Work is a prevalent and influential part of one’s life, with the average adult spending up to one third of their life at work. (Schmitt, 2012)
There is little specification by kinds of people and professions
Measuring Happiness in the workplace and specifically professions and sectors
• Autonomy is indicated as a key driver in Workplace happiness as an employee will have control over the pace at which tasks get performed influence as well as how the tasks are performed Work place • Work relationships are more than just getting along with fellow employees. They social are about human connectedness, which relationships can translate into work performance • Enjoyment of work is often linked to how Purpose the job fits with a person’s sense of purpose
• Optimism is associated with having a positive mood, Optimism effective coping, high morale, improved social functioning and positive mental and physical health outcomes Work • Work or job satisfaction is simply, the extent to which people enjoy their jobs or what they do for a living satisfaction • When people have positive inner work lives, they are Value happy, feel intrinsically motivated by the work itself, feel valued and have positive perceptions of their work and the organisation and they perform better
• Trust is the important element of human Trust relationships and interactions, in social circles both at work and outside • Leisure activities increase someone’s happiness by Leisure affording them relief from stress, interaction with others, which re-engages them with their own personal values and reaffirms and achieves their goals Work life • Creating work life balance is about prioritising the health and wellbeing of employees so that they can perform balance better and live a more fulfilled life
• EVALUATE HAPPINESS IN ORGANISATIONS AND INSTITUTIONS • DEVELOP INTERVENTIONS TO IMPROVE WORKPLACE HAPPINESS • ASSIST IN THE IMPLEMENTATION
LEVEL 1 LEVEL 2
Veterinarians- Cordene Venter
South Afric ican Bankin ing- Niel McConnell
Physiotherapists- Michael Elliot
Engin ineers- Andrew Poorun
CURRENT RESEARCH
Construction- Wayne Damba
Happiness a Business Model Conceptual Model
Happiness a Business Model • South Africans
Happiness a Business Model • Veterinarian research
Happiness a Business Model • Engineers
The most important learnings from this research are simple and yet missed by most.
Are your employees happy? Leadership need to understand the concept
Employees, it appears, are indeed the most valuable stakeholders in business organisations and institutions.
As researchers, we willingly study other groups, yet we seldom take time to look at our own profession and places of employment (Gmelch et al., 1986). Maybe the time has come……………….
Make Happiness your Business Model!
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