GUNNERSBURY PARK OPTIONS APPRAISAL OPTIONS APPRAISAL PROCESS - - PDF document

GUNNERSBURY PARK OPTIONS APPRAISAL

OPTIONS APPRAISAL PROCESS

• Process informed by the following:
• Consultation with stakeholders
• Review of strategic documents
• Review of previous performance
• Analysis of current and future performance
• Identification of possible opportunities
• Review of competitive environment
• Identification of potential constraints

SCENARIOS

Options

Scenario 1 Continue as is Scenario 3 Maximise Community Benefit Scenario 5 Destination Development Scenario 4 Maximise Commercial Opportunities Scenario 2 Do Minimum

SCENARIOS

Sports Hub including a private leisure centre Convert to quality tearoom To include the relocated Tropical Forest Arts galley Convert to restaurant with function and event space Upgrade to Museum of Middlesex Exhibition facilities Destination development Sports Hub including a private leisure centre Convert to restaurant To include the relocated of Tropical Forest Holiday lets Leased to developer for use as hotel, office, residential or school Museum collections moved off site Maximise commercial

• pportunities

Sports hub developed north

• f Potomac Lake

Convert to educational classrooms Capel Manor to take over entire site Mothball

• r

Museum Store Relocate museum Upper floors as storage Ground floor converted to restaurant with exhibition/ conference/ function space Upper floors converted to holiday lets Maximise community benefit Refurbish changing rooms at Model farm Refurbish for wedding ceremonies No change No change Convert to exhibition/ conference/ function space Enhance museum Do-minimum No change No change (audit of museum collections) Continue as is (Do-nothing)

Sports Orangery Walled Garden Stables Small Mansion House Large Mansion House Scenario

OPTIONS APPRAISAL ASSESSMENT CRITERIA Deliverability

• Heritage Impact
• Public benefit
• Capital Costs
• Capital Funding
• Planning and Listed

Building Consent

• Legal

Sustainability

• Market demand
• Income generation

potential

• Operating costs and

charges

• Staffing implications
• Economic impact

LARGE MANSION HOUSE

• Enhanced Museum
• Restaurant with exhibition/ conference/ function

space

• Holiday lets
• Leased to developer for use as hotel, office,

residential or school

• Upgrade to Museum of Middlesex

LARGE MANSION HOUSE

• Additional staffing and
• perating costs
• Reduction in operating

costs

• Income generation from

lease agreement

• No additional operating

costs

• Potential to generate

income

• No additional operating

costs Revenue £11.0m

• EH
• HLF
• Good current demand
• Strong demand for temporary

exhibition space

• Maintains public access

Upgrade museum

• EH
• Little demand due to

complexity of heritage Lease to developer £8.0m

• EH
• HLF
• Strong demand for weddings
• Maintains public access

Exhibition/function space £10.0m

• EH
• HLF
• Good current demand
• Strong demand for temporary

exhibition space

• Maintains public access

Enhance Museum Costs Funding Market Uses

SMALL MANSION HOUSE

• Exhibition/ conference/ function space
• Relocate museum
• Leased to developer for use as hotel, office,

residential or school

• Restaurant with exhibition/ conference/ function

space

SMALL MANSION HOUSE

• Additional staffing and
• perating costs
• Potential to generate income
• Reduction in operating costs
• Income generation from

lease agreement

• No additional operating costs
• No additional operating costs
• Potential to generate income

Revenue £3.5m

• EH
• HLF
• Strong London market for

restaurants

• Maintains public access

Restaurant and function space

• EH
• Little demand due to

complexity of heritage Lease to developer £5.0m

• EH
• HLF
• Good current demand
• Strong demand for

temporary exhibition space

• Maintains public access

Relocate museum £3.5m

• EH
• HLF
• Strong demand for

weddings

• Maintains public access

Exhibition/function space Costs Funding Market Uses

STABLES

• Mothball
• Holiday Lets
• Arts Gallery/Studios
• Museum Store

STABLES

Museum Store Arts Gallery Holiday Lets Mothball Uses £3.5m

• EH
• HLF
• No additional operating costs

£4.0m

• EH
• HLF
• Additional staffing and
• perating costs
• Strong demand for gallery and

performance space £3.0m

• EH
• HLF
• No additional operating costs
• Potential to generate income
• Demand for heritage holiday

accommodation £1.5m

• EH
• No additional operating costs

Costs Funding Revenue Market

ORANGERY

• Functions/wedding ceremonies
• Educational classrooms
• Restaurant
• Tearoom

ORANGERY

• EH
• HLF
• EH
• HLF
• EH
• HLF
• EH
• HLF

Funding £0.3m

• Additional staffing and
• perating costs
• Potential to generate income
• Replaces unattractive current

provision

• Maintains public access

Tearoom £0.3m

• Additional staffing and
• perating costs
• Potential to generate income
• Strong London market for

restaurants

• Maintains public access

Restaurant £0.3m

• No additional operating costs
• Income generation only as

part of education package

• Complement to Victorian

Kitchen

• Maintains public access

Classrooms £0.3m

• No additional operating costs
• Income generation only as

part of mansion house package

• Strong demand for weddings
• Complement to Mansion

house

• Maintains public access

Wedding ceremonies Costs Revenue Market Uses

OTHER DEVELOPMENTS

• Princess Amelia’s Bath House
• converted to educational classroom that could double up as

function space

• Potomac Tower
• repaired and restored to create a development shell which

could be exploited when a use and funding is found in future years

• Children’s Farm
• restoring the Model Farm to its original purpose, creating a

children’s zoo in conjunction with animal husbandry courses taught at Capel Manor

OTHER DEVELOPMENTS

• Infrastructure & Horticulture
• reversal of the erosion of park fabric
• increasing the horticultural quality
• reinstatement of landscape features and views
• improvements to access both into and around the park
• orientation, signage and interpretation and lighting
• Pitch & Putt - convert centre of the park to landscaped grounds
• Events
• support for successful events including the annual MELA festival

and the Sports Jam

• further events such as concerts, film screenings etc.

WALLED GARDEN

• Capel Manor to take over

walled garden in its entirety

• Relocate Tropical Forest

WALLED GARDEN

Reduction in revenue from Greenscene No additional operating costs Requires its own café to be viable Existing visitors in Syon Park Relocate Tropical Forest Loss of revenue from Greenscene No additional operating costs Public access to previously restricted area Capel Manor to take over entire site Revenue Market Uses

SPORTS

• Refurbish changing rooms
• Sports hub
• Leisure Centre

SPORTS

• Potential demand from
• ffices on Golden Mile
• Community based

demand

• Decline in formal sport

use in park Market

• No additional operating

costs

• Potential to generate

income

• No additional operating

costs

• No additional operating

costs Revenue £27.0m Leisure Centre £13.0m

• LDA
• Sport England
• Awards for all
• Football

Foundation

• Foundation for

Sport and the Arts

• National

Sports Foundation

• Company

sponsorship Sports hub £1.0m Refurbish changing rooms Costs Funding Uses

OTHER DEVELOPMENTS

£1.0m Total £250k Improved Pathways £200k Improved Lighting £50k Additional Planting £75k Improved signage £425k Landscape enhancements

Costs Landscaping etc.

PROJECT COSTS

£20.0m Heritage Project £1.7m Contingency £1.0m Landscaping Total Sports Other Assets Orangery Stables Small Mansion House Large Mansion House Heritage Asset £13.0m Sports Hub £33.0m £0.3m Tearoom £4.0m Museum Store £5.0m Relocated museum £8.0m Exhibition/function space Amount Preferred use

PROJECT FUNDING

Amount

• £12,000,000

Shortfall £2,000,000 London Boroughs of Ealing and Hounslow £6,000,000 English Heritage / Heritage Lottery Fund £20,000,000 Source HERITAGE PROJECT (PREFERRED OPTION)

GUNNERSBURY PARK OPTIONS DEVELOPMENT

DISCUSSION