GUNNERSBURY PARK OPTIONS APPRAISAL OPTIONS APPRAISAL PROCESS - PDF document

GUNNERSBURY PARK OPTIONS APPRAISAL

OPTIONS APPRAISAL PROCESS • Process informed by the following: • Consultation with stakeholders • Review of strategic documents • Review of previous performance • Analysis of current and future performance • Identification of possible opportunities • Review of competitive environment • Identification of potential constraints

SCENARIOS Scenario 3 Maximise Community Options Benefit Scenario 5 Scenario 1 Scenario 2 Destination Continue as is Do Minimum Development Scenario 4 Maximise Commercial Opportunities

SCENARIOS Large Mansion Small Mansion Walled Scenario Stables Orangery Sports House House Garden Continue as is No change (audit of No change (Do-nothing) museum collections) Convert to exhibition/ Refurbish for Refurbish Do-minimum Enhance museum conference/ function No change No change wedding changing rooms space ceremonies at Model farm Ground floor Mothball converted to Relocate museum Capel Manor to Convert to Sports hub restaurant with Maximise community or exhibition/ conference/ Upper floors as take over entire educational developed north benefit function space storage site classrooms of Potomac Lake Museum Upper floors converted Store to holiday lets Sports Hub Leased to developer for use as hotel, office, To include the Maximise commercial Convert to including a residential or school Holiday lets relocated of opportunities restaurant private leisure Museum collections moved off site Tropical Forest centre Sports Hub Upgrade to Museum of Convert to restaurant To include the Destination Convert to including a Middlesex Exhibition with function and event Arts galley relocated development quality tearoom private leisure facilities space Tropical Forest centre

OPTIONS APPRAISAL ASSESSMENT CRITERIA Deliverability Sustainability • Heritage Impact • Market demand • Public benefit • Income generation potential • Capital Costs • Operating costs and • Capital Funding charges • Planning and Listed • Staffing implications Building Consent • Economic impact • Legal

LARGE MANSION HOUSE • Enhanced Museum • Restaurant with exhibition/ conference/ function space • Holiday lets • Leased to developer for use as hotel, office, residential or school • Upgrade to Museum of Middlesex

LARGE MANSION HOUSE Uses Market Revenue Funding Costs • Good current demand •EH • Strong demand for temporary • No additional operating Enhance Museum £10.0m exhibition space costs •HLF • Maintains public access • No additional operating •EH •Strong demand for weddings costs Exhibition/function £8.0m space •Maintains public access • Potential to generate •HLF income • Reduction in operating costs • Little demand due to Lease to developer •EH - complexity of heritage • Income generation from lease agreement • Good current demand •EH • Strong demand for temporary • Additional staffing and Upgrade museum £11.0m exhibition space operating costs •HLF • Maintains public access

SMALL MANSION HOUSE • Exhibition/ conference/ function space • Relocate museum • Leased to developer for use as hotel, office, residential or school • Restaurant with exhibition/ conference/ function space

SMALL MANSION HOUSE Uses Market Revenue Funding Costs • Strong demand for •No additional operating costs •EH £3.5m Exhibition/function weddings space •Potential to generate income •HLF • Maintains public access • Good current demand •EH • Strong demand for Relocate museum •No additional operating costs £5.0m temporary exhibition space •HLF • Maintains public access • Reduction in operating costs • Little demand due to Lease to developer •EH - • Income generation from complexity of heritage lease agreement • Strong London market for • Additional staffing and •EH £3.5m Restaurant and restaurants operating costs function space •HLF • Maintains public access • Potential to generate income

STABLES • Mothball • Holiday Lets • Arts Gallery/Studios • Museum Store

STABLES Uses Market Revenue Funding Costs Mothball •No additional operating costs •EH £1.5m •No additional operating costs •EH • Demand for heritage holiday Holiday Lets £3.0m accommodation •Potential to generate income •HLF •EH • Strong demand for gallery and • Additional staffing and Arts Gallery £4.0m performance space operating costs •HLF •EH Museum Store •No additional operating costs £3.5m •HLF

ORANGERY • Functions/wedding ceremonies • Educational classrooms • Restaurant • Tearoom

ORANGERY Uses Market Revenue Funding Costs • Strong demand for weddings • No additional operating costs • Complement to Mansion •EH • Income generation only as Wedding ceremonies £0.3m house •HLF part of mansion house package • Maintains public access • Complement to Victorian • No additional operating costs •EH Kitchen Classrooms £0.3m • Income generation only as •HLF • Maintains public access part of education package • Strong London market for • Additional staffing and •EH restaurants operating costs Restaurant £0.3m •HLF • Maintains public access • Potential to generate income • Replaces unattractive current • Additional staffing and •EH provision operating costs Tearoom £0.3m •HLF • Maintains public access • Potential to generate income

OTHER DEVELOPMENTS • Princess Amelia’s Bath House •converted to educational classroom that could double up as function space • Potomac Tower •repaired and restored to create a development shell which could be exploited when a use and funding is found in future years • Children’s Farm •restoring the Model Farm to its original purpose, creating a children’s zoo in conjunction with animal husbandry courses taught at Capel Manor

OTHER DEVELOPMENTS • Infrastructure & Horticulture • reversal of the erosion of park fabric • increasing the horticultural quality • reinstatement of landscape features and views • improvements to access both into and around the park • orientation, signage and interpretation and lighting • Pitch & Putt - convert centre of the park to landscaped grounds • Events • support for successful events including the annual MELA festival and the Sports Jam • further events such as concerts, film screenings etc.

WALLED GARDEN • Capel Manor to take over walled garden in its entirety • Relocate Tropical Forest

WALLED GARDEN Uses Market Revenue Loss of revenue from Greenscene Capel Manor to take over entire Public access to previously site restricted area No additional operating costs Reduction in revenue from Greenscene Relocate Tropical Forest Existing visitors in Syon Park No additional operating costs Requires its own café to be viable

SPORTS • Refurbish changing rooms • Sports hub • Leisure Centre

SPORTS Uses Market Revenue Funding Costs • LDA • Decline in formal sport • No additional operating • Sport England Refurbish changing rooms £1.0m use in park costs • Awards for all • Football Foundation • Foundation for • Community based • No additional operating Sports hub £13.0m Sport and the demand costs Arts • National Sports • No additional operating Foundation costs • Potential demand from Leisure Centre £27.0m offices on Golden Mile • Company • Potential to generate sponsorship income

OTHER DEVELOPMENTS Landscaping etc. Costs Landscape enhancements £425k Improved signage £75k Additional Planting £50k Improved Lighting £200k Improved Pathways £250k Total £1.0m

PROJECT COSTS Preferred use Amount Heritage Asset Large Mansion House Exhibition/function space £8.0m Small Mansion House Relocated museum £5.0m Stables Museum Store £4.0m £0.3m Orangery Tearoom Landscaping £1.0m Contingency £1.7m Heritage Project £20.0m Other Assets Sports Sports Hub £13.0m £33.0m Total

PROJECT FUNDING HERITAGE PROJECT (PREFERRED OPTION) Amount Source £20,000,000 English Heritage / Heritage Lottery Fund £6,000,000 London Boroughs of Ealing and Hounslow £2,000,000 Shortfall -£12,000,000

GUNNERSBURY PARK OPTIONS DEVELOPMENT DISCUSSION