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GUIDE TO BE THE #1
TRADE COMPANY IN THE SPANISH MARKET
By Piero Ghezzi 1/23
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AN CAEM EUROPE
€ 427 BN
That is about the same GDP
- f Austria in 2014
OVERVIEW
HOW BIG IS THE PERSONAL CARE MARKET?
2/23
GUIDE TO BE THE #1 TRADE COMPANY IN THE SPANISH MARKET By Piero - - PowerPoint PPT Presentation
GUIDE TO BE THE #1 TRADE COMPANY IN THE SPANISH MARKET By Piero - - PowerPoint PPT Presentation
V AN C AEM E UROPE GUIDE TO BE THE #1 TRADE COMPANY IN THE SPANISH MARKET By Piero Ghezzi 1/23 V AN C AEM E UROPE OVERVIEW HOW BIG IS THE PERSONAL CARE MARKET? 427 BN That is about the same GDP of Austria in 2014 2/23 V AN C AEM E
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OVERVIEW
SKIN CARE Of all beauty segments, consumers continue to spend most on skin care items.
SKIN CARE € 14 HAIR CARE € 9 COLOR COSMETICS € 6.5
World average
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OVERVIEW
BEAUTY REVENUES
2009-2014
23%
Worldwide
SKIN CARE
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OVERVIEW
BEAUTY REVENUES
33%
Worldwide
2019
SKIN CARE
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OVERVIEW
SKIN CARE 80% of global skin care revenue 2019 will come from Asia China set to account for 75% of the total regional absolute growth Indonesia and India will be the next growth frontiers to watch Indonesia is expected to enter the top 10 global skin care markets by 2019
2019
Global sales expected to reach over € 121 billion by 2019
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EXPENDITURE
ON PERSONAL CARE IN SPAIN
3.3% € 82 0.67% € 3,858 MILLION
The average per capita spent on personal care a year. Of the world’s population Were spent in 2011 for the Spanish market.
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45% 23% 16% 16%
HAIR PRODUCTS – € 19.24 FRAGRANCES – € 36.65 PERSONAL HIGIENE – € 12.77 MAKE-UP – € 13.34
EXPENDITURE
ON PERSONAL CARE IN SPAIN
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PERSONAL CARE
EXPENDITURE PER CAPITA
€ 85-65 pp € 50-40 pp € 90-102 pp
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PERSONAL CARE
VALUE
56% OF TOTAL
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SKIN CARE CREAMS
THE NEXT FRONTIER
16% 21% 20% 6% 36% € 6.1 BN
Value of skin care 2009
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40% 60% 81% 76% 25-35 YEARS MORE THAN €25
PERSONAL CARE SURVEY
CONSUMER PREFERENCES
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69% 17% 8% 6%
SPECIALIZED BRANDS REGULAR BRANDS ORGANIC BRANDS DESIGNER BRANDS
PERSONAL CARE SURVEY
CONSUMER PREFERENCES
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MARKET SHARE
BY CHANNEL
HYPERMARKET 39% LARGE SUPERMARKET 22% DRUGSTORE OTHER SMALL SUPERMARKET CONVENIENCE TRADITIONAL 22% 12% 4% 1% 1%
Nielsen – The future of grocery
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PRODUCT OPPORTUNITIES
MADRID SURVEY
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ADIDAS AXE
AHORRAMÁS DIA SUPPLIERS
DOVE DOVE ROLL ON NIVEA WOMEN NIVEA ROLL ON REXONA WOMEN REXONA MEN SANEX WOMEN SANEX ROLL ON MEN
PRODUCT OPPORTUNITIES
DEODORANTS
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AHORRAMÁS DIA SUPPLIERS
PRODUCT OPPORTUNITIES
DEODORANTS
ADIDAS AXE DOVE DOVE ROLL ON NIVEA WOMEN NIVEA ROLL ON REXONA WOMEN REXONA MEN SANEX WOMEN SANEX ROLL ON MEN 17/23
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ELVIVE FRUCTIS
AHORRAMÁS DIA SUPPLIERS
GLISS HEAD & SHOULDERS PANTENE FRUCTIS CONDI- TIONER PANTENE CONDI- TIONER ELVIVE CREAM FRUCTIS CREAM GLISS CREAM
PRODUCT OPPORTUNITIES
HAIR PRODUCTS
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AHORRAMÁS DIA SUPPLIERS
PRODUCT OPPORTUNITIES
HAIR PRODUCTS
ELVIVE FRUCTIS GLISS HEAD & SHOULDERS PANTENE FRUCTIS CONDI- TIONER PANTENE CONDI- TIONER ELVIVE CREAM FRUCTIS CREAM GLISS CREAM 19/23
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NIVEA BIG TIN NIVEA BODY MILK BLUE
AHORRAMÁS DIA SUPPLIERS
NIVEA BODY MILK OLIVE NIVEA BODY MILK SMOOTH MILK NIVEA MEN NIVEA SOFT NIVEA BODY MILK
PRODUCT OPPORTUNITIES
BODY CREAMS
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AHORRAMÁS DIA SUPPLIERS
PRODUCT OPPORTUNITIES
BODY CREAMS
NIVEA BIG TIN NIVEA BODY MILK BLUE NIVEA BODY MILK OLIVE NIVEA BODY MILK SMOOTH MILK NIVEA MEN NIVEA SOFT NIVEA BODY MILK 21/23
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CONCLUSION
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THANK YOU
FOR YOUR TIME
WWW.PIEROGHEZZI.COM
Go to my website to download the presentation.
23/23