Guerrilla Marketing Michael Tasner AGENDA Audit where you are at - - PowerPoint PPT Presentation

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Guerrilla Marketing Michael Tasner AGENDA Audit where you are at - - PowerPoint PPT Presentation

Apr 04, 2024 305 likes •702 views

Guerrilla Marketing Michael Tasner AGENDA Audit where you are at 6 Sentence Marketing Plan 13 Month Calendar GUERRILLA MARKETING = STEP 1: GETTING REAL 360 Review SWOT Analysis of everything (online and off) STEP 1:

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Guerrilla Marketing

Michael Tasner

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AGENDA

  • Audit where you are at
  • 6 Sentence Marketing Plan
  • 13 Month Calendar
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GUERRILLA MARKETING =

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STEP 1: GETTING REAL

  • 360 Review
  • SWOT Analysis of everything

(online and off)

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STEP 1: GETTING REAL

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STEP 1B: WHAT DO YOU REALLY WANT?

  • Awareness
  • Sales
  • Leads
  • Engagement
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SIX SENTENCE MARKETING PLAN

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SIX SENTENCE PLAN #1

What do you want your prospects to do first?

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SIX SENTENCE PLAN #1

Visit the web site

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SIX SENTENCE PLAN #2

Who are you trying to reach?

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SIX SENTENCE PLAN #2

Women ages 25-45 that live in the United States with income between $100,000-$200,000/year

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SIX SENTENCE PLAN #3

Why are you better?

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SIX SENTENCE PLAN #3

Because we are ranked better then everyone else (travel weekly)

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SIX SENTENCE PLAN #4

What tactics are you going to use to get the word

  • ut?
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SIX SENTENCE PLAN #4

  • Web site
  • Social Media (list platforms)
  • Social Ads
  • Re-marketing
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SIX SENTENCE PLAN #5

If your prospects could

  • nly remember one thing

about you/your business what would it be?

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SIX SENTENCE PLAN #5

We will make sure you say WOW!

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SIX SENTENCE PLAN #6

How much are you willing to invest each month in marketing?

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SIX SENTENCE PLAN #6

8% of projected Gross Sales

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13 MONTH CALENDAR

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13 MONTH CALENDAR

Dates on left column

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13 MONTH CALENDAR

Focus

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13 MONTH CALENDAR

Tactic

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13 MONTH CALENDAR

DRI

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13 MONTH CALENDAR

Tracking

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13 MONTH CALENDAR

Investment

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13 MONTH CALENDAR

Target, Min, Game Changer

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13 MONTH CALENDAR

Notes

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13 MONTH CALENDAR

Score

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SEMI-FAMOUS PREDICTIONS

  • Augmented Reality
  • Podcasting explosion
  • Culture / Customer Service focus
  • Mobile everything
  • Facebook implosion
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CONTACT INFO:

Michael@nojokemarketing.com

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