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GSMA Seminar Theatre 2015 Mobile Wi-Fi Is there room for both licensed and unlicensed networks? Cisco Visual Networking Index (VNI) Forecast Mobile Data Traffic Update, 2014 2019 GSMA Seminar: Mobile, WiFi Continuum Dr. Robert Pepper


  1. GSMA Seminar Theatre 2015 Mobile – Wi-Fi Is there room for both licensed and unlicensed networks?

  2. Cisco Visual Networking Index (VNI) Forecast Mobile Data Traffic Update, 2014 – 2019 GSMA Seminar: Mobile, WiFi Continuum Dr. Robert Pepper Vice President - Global Technology Policy 3 March 2015

  3. Day in a Connected life On the go Work Hotspot Home 9%* 29%* 16%* 45%* *consumption of data by 2019 Source- Cisco VNI

  4. Global Mobile Data Traffic Growth / Top-Line Global Mobile Data Traffic will Increase 10- Fold from 2014─2019 57% CAGR 2014 – 2019 30 24.3 EB 25 10.8 EB 20 16.1 EB Exabytes per Month 15 10.7 EB 10 6.8 EB 4.2 EB 5 2.5 EB 0 2014 2015 2016 2017 2018 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  5. Global Mobile Data Traffic Drivers By 2019: 2014 2019 More Mobile Users 4.3 Billion 5.2 Billion 2014 2019 More Mobile Connections 7.4 Billion 11.5 Billion Mobile Momentum Metrics 2014 2019 Faster Mobile 4G Speeds 9.8 Mbps 14.1 Mbps 2014 2019 More Mobile Video 55% of 72% of Traffic Traffic Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  6. Global Mobile Device Growth by Type By 2019, Smartphones Will Attain Largest Share to Reach Nearly 40% 9% CAGR 2014 – 2019 Other Portable Devices (0.2%,0.2%) Tablets (1%,3%) 12 Laptops (3%,2%) M2M (7%,28%) Smartphones (29%,40%) Non-Smartphones (61%,27%) 10 8 Billions of 6 Devices 4 2 0 2014 2015 2016 2017 2018 2019 * Figures (n) refer to 2014 and 2019 device shares Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  7. VNI Mobile Forecast Update, 2014 – 2019 Top Mobile Networking Trends 4G Takes Off WiFi and off-loading becoming more essential Video driving consumption Wild Cards: VoWiFi and Low Power M2M WANs

  8. LAST YEAR Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share 7 4G 3G 2G 59% 6 Billions of Devices or Connections 68% 5 4 3 26% 29% 2 15% 1 3% 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018

  9. Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share 2G 3G 4G 6.0 48.2% 5.0 62% 4.0 Billions of 28.5% Devices or 3.0 Connections 32% 23.3% 2.0 1.0 6% 0.0 2014 2015 2016 2017 2018 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  10. LAST YEAR North America Connections by Network Type 2G, 3G, and 4G Technology Connection Share 400 51% 4G 3G 2G 350 Millions of Devices or Connections 42% 300 62% 250 200 150 25% 100 7% 50 13% 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018

  11. North America Connections by Network Type 2G, 3G, and 4G Technology Connection Share 2G 3G 4G 600 63% 500 400 Millions of Devices or 300 Connections 30% 46% 200 39% 100 15% 8% 0 2014 2015 2016 2017 2018 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  12. LAST YEAR Western Europe Connections by Network Type 2G, 3G, and 4G Technology Connection Share 600 4G 3G 2G 60% 500 Millions of Devices or Connections 400 66% 300 24% 200 16% 32% 100 2% 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018

  13. W. Europe Connections by Network Type 2G, 3G, and 4G Technology Connection Share 2G 3G 4G 500 45% 450 400 37% 56% 350 300 Millions of Devices or 250 Connections 34% 200 18% 150 100 10% 50 0 2014 2015 2016 2017 2018 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  14. LAST YEAR Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share 700 4G 3G 2G 64% 600 Millions of Devices or Connections 74% 500 400 300 25% 200 27% 100 9% 0.1% 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018

  15. Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share 2G 3G 4G 600 55% 66% 500 400 Millions of Devices or 300 Connections 33% 23% 21% 200 100 1% 0 2014 2015 2016 2017 2018 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  16. LAST YEAR Asia Pacific Connections by Network Type 2G, 3G, and 4G Technology Connection Share 4 4G 3G 2G 58% 3 Billions of Devices or Connections 74% 3 2 29% 2 1 24% 13% 1 2% 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018

  17. Asia Pacific Connections by Network Type 2G, 3G, and 4G Technology Connection Share 2G 3G 4G 3,000 66% 48% 2,500 2,000 Millions of Devices or 1,500 27% Connections 25% 28% 1,000 500 5% 0 2014 2015 2016 2017 2018 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  18. LAST YEAR MEA Connections by Network Type 2G, 3G, and 4G Technology Connection Share 1,200 4G 3G 2G 58% Millions of Devices or Connections 1,000 86% 800 600 37% 400 13% 200 5% 0.3% 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018

  19. MEA Connections by Network Type 2G, 3G, and 4G Technology Connection Share 2G 3G 4G 1,200 1,000 80% 54% 800 Millions of Devices or 600 Connections 32% 400 19% 14% 200 1% 0 2014 2015 2016 2017 2018 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  20. LAST YEAR Spain Connections by Network Type 2G, 3G, and 4G Technology Connection Shares 70 66% 4G 3G 2G 60 Millions of Devices or Connections 50 74% 40 30 20 17% 24% 17% 10 1% 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018

  21. Spain Connections by Network Type 2G, 3G, and 4G Technology Connection Share 2G 3G 4G 45 45% 40 42% 67% 35 30 Millions of 25 Devices or Connections 20 15 14% 22% 10 11% 5 0 2014 2015 2016 2017 2018 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  22. Australia Connections by Network Type 2G, 3G, and 4G Technology Connection Share 2G 3G 4G 40 54% 35 30 39% 25 Millions of 56% Devices or 20 Connections 15 34% 10 7% 5 11% 0 2014 2015 2016 2017 2018 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  23. VNI Mobile Forecast Update, 2014 – 2019 Top Mobile Networking Trends 4G Takes Off WiFi and off-loading becoming more essential Video driving consumption Wild Cards: VoWiFi and Low Power M2M WANs

  24. Global Mobile Data Traffic Offload* 54% of Mobile Traffic to be Offloaded by 2019 46% of Mobile Traffic Offloaded in 2014 60 55 Cellular Traffic from Mobile Devices 50 Offload Traffic from Mobile Devices 45 46% 40 35 Exabytes 30 per Month 25 20 54% 15 10 5 0 2014 2015 2016 2017 2018 2019 *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  25. NA Mobile Data Traffic Offload* 66% of Mobile Traffic to be Offloaded by 2019 57% of Mobile Traffic Offloaded in 2014 12 Cellular Traffic from Mobile Devices 10 34% Offload Traffic from Mobile Devices 8 Exabytes 6 per Month 66% 4 2 0 2014 2015 2016 2017 2018 2019 *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  26. WE Mobile Data Traffic Offload* 61% of Mobile Traffic to be Offloaded by 2019 45% of Mobile Traffic Offloaded in 2014 7 Cellular Traffic from Mobile Devices 6 Offload Traffic from Mobile Devices 5 39% 4 Exabytes per Month 3 61% 2 1 0 2014 2015 2016 2017 2018 2019 *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  27. LATAM Mobile Data Traffic Offload* 46% of Mobile Traffic to be Offloaded by 2019 35% of Mobile Traffic Offloaded in 2014 4 Cellular Traffic from Mobile Devices Offload Traffic from Mobile Devices 3 54% Exabytes 2 per Month 1 46% 0 2014 2015 2016 2017 2018 2019 *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  28. APAC Mobile Data Traffic Offload* 50% of Mobile Traffic to be Offloaded by 2019 44% of Mobile Traffic Offloaded in 2014 20 Cellular Traffic from Mobile Devices Offload Traffic from Mobile Devices 15 50% Exabytes 10 per Month 50% 5 0 2014 2015 2016 2017 2018 2019 *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

  29. MEA Mobile Data Traffic Offload* 38% of Mobile Traffic to be Offloaded by 2019 29% of Mobile Traffic Offloaded in 2014 6 Cellular Traffic from Mobile Devices 5 Offload Traffic from Mobile Devices 4 62% Exabytes 3 per Month 2 38% 1 0 2014 2015 2016 2017 2018 2019 *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019

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