Growing pains Presentation by Laura Fogg-Rogers Senior Research - - PowerPoint PPT Presentation

▶

Aug 20, 2023 323 likes •428 views

Growing pains Presentation by Laura Fogg-Rogers Senior Research Fellow in Science Learning to grow Communication @laurafoggrogers evaluation and reflective Laura.foggrogers @uwe.ac.uk practice Which events are Who is coming to our

SLIDE 1

Growing pains

Learning to grow – evaluation and reflective practice

Presentation by Laura Fogg-Rogers

Senior Research Fellow in Science Communication @laurafoggrogers Laura.foggrogers @uwe.ac.uk

SLIDE 2

SLIDE 3

Which events are popular with which audiences? Who is coming to our festival? Are we reaching the people we wanted to attract? Are the events we put on popular/enjoyable/ educational? Reflective practice = Are we achieving

ur aims?

SLIDE 4

Pilot Festivals

SLIDE 5

UK SFN Pilot Evaluation Tools

Organiser reflection form Organiser observation forms Audience questionnaires

Based on BSA questionnaire and includes two SFN questions:
What postcode do you live in?
Did this event increase your interest in science careers?

Audience snapshot interviews

Motivations for attending
Demographics of audience

Audience focus groups

Deep understanding of motivations for attending
Demographics of audience

SLIDE 6

Snapshot interview results

5 10 15 20 25 16-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+ Percentage of attendees Age category in years

Age demographics of the audiences sampled Participants: Bath N=57 Northern Ireland N=11 Nottingham N=22 Families: Bath 77% Northern Ireland 0% Nottingham 91% Gender: 47% female Ethnicity: 82% white

SLIDE 7

Audience reasons for attending science festivals

2% 19% 31% 21% 24% 18% 22% 31%

Percentage of repondents who mentioned the theme

SLIDE 8

Intentions following the event

Connections to science Bath 88% Northern Ireland 45% Nottingham 64%

41% 12% 47%

Already interested in STEM and this reinforces interest I will attend more events like this I will learn more and/or interest the kids in STEM

Percentage of repondents who mentioned the theme

SLIDE 9

UK SFN Pilot Evaluation Tools

 Organiser reflection form  Organiser observation forms

Audience questionnaires
Focus groups

 Audience snapshot interviews  Other methods which don’t need much analysis e.g. Feedback boards or comments cards

Useful for reflective practice Harder to administer and get take-up, unless part

f booking process

Very useful, but needs volunteers to run it

SLIDE 10

Reflective practice

Report available on UWE Science Communication Unit website http://eprints.uwe.ac.uk/ 33602/