Greater Toronto Marketing Alliance (GTMA) Greater Toronto Marketing - - PowerPoint PPT Presentation

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Greater Toronto Marketing Alliance (GTMA) Greater Toronto Marketing Alliance (GTMA) FDI International Marketing Initiatives and Supporting Complementary Programs

2010 Summary Report 2010 Summary Report

Attracting International Business Investment to the GTA

Attachment #1 to Report No. LPS52-11

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Client Activity 2010 2009 2010 2009 2010

Leads 175 231 Hot Leads 21 33 Prospects 23 New Investments 5 10

Leads are investment related inquiries generated from trade shows and conferences, business trips, pre-qualified lead generation programs or by direct contact through the web or as a referral. Hot Leads are inquiries that have been followed up and a preliminary visit to the GTA and meeting with the GTMA has taken place. Prospects are qualified investors that have visited the GTA and have received a substantial amount of direct servicing including meetings with representatives from the GTMA and its partners with the potential investor’s key location decision-makers.

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Direct Involvement with Halton Region

• Collaborate on investment leads

– GTMA managed a number of investor requests for information; Halton Region submitted an information package including potential sites to 18 Region submitted an information package, including potential sites, to 18

• pportunities

– Shared all 231 leads generated in 2010; worked together on several

• Engaging Halton’s Post-Secondary Institutions

– Sheridan is a member of the GTMA’s Presidents’ Council – Sheridan has been featured in the GTA’s FDI publication, Vantage GTA – GTMA introduced Sheridan to several digital media companies

• Halton participated in the GTMA’s Exploratory Mission to Brazil

– Halton had a delegate on the mission g

• Promoting Halton’s strength in Advanced Manufacturing

– VANTAGE Advanced Manufacturing Issue (2010) – Regional Spotlight: Halton

• Ongoing communication with Halton’s EDOs

– Halton EDOs take part in two GTMA-lead committees:

• Advanced Manufacturing Initiative (AMI) Committee
• ICT Committee

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FDI Activity 2010

2010 Requests for Information

The GTMA has also assisted with 9 RFIs from MEDT in 2010

1. Wind Blade Manufacturer – April 2010

• No update; will follow-up

2. Tire recycling – April 2010

• No update; will follow-up

3. Solar Panel Manufacturing – 100,000 sq ft - MEDT - July 2010

• Currently evaluating the properties they shortlisted in Vaughan and Brampton

4. Solar Panel Modules – 90,000 sq ft - MEDT - July 2010

• The developer representing this manufacturer has focused on those buildings that either have clean rooms,
• r rooms within the buildings that were previously used in clean applications, and can be converted at

minimum cost. 5. Inverters and PV chargers – 10,000 sq ft - MEDT - July 2010

• Indicated they will make a return visit

6. Warehousing – 250,000 sq ft - MEDT - July 2010 g , q y

• Deciding whether to acquire the existing provider they currently use for fulfillment in Ontario or bring

warehousing function in-house 7. Contact Centre – 30,000 sq ft - MEDT - July 2010

• Client’s preference was to be located in downtown Toronto

8. German photovoltaic module manufacturer – 60,000 sq ft – MEDT - August 2010

• After reviewing the submitted Ontario sites, the Client said that they were looking at sites outside of the

GTA; also said that they now have interest in having a sales office in the GTA 9. Project Goodyear - Tire Recycling – MEDT - August 2010

• Working with a consulting firm to resolve to zoning issue with their original site

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FDI Activity 2010

List of 2010 Business Missions – Q1

Marketing/Sales Initiatives

San Francisco and Los Angeles Mission g

Date: March 7 -13 Location: San Francisco and Los Angeles, CA g Sector: ICT – Digital media (gaming, animation, and VFX) Partners: OTC: DFAIT, MEDT, NEDC, LEDC, CTT, OCRI, and GTMA Funding: 50% ICCI (Federal) 50% OTC partners Funding: 50% ICCI (Federal), 50% OTC partners Objectives: Generate investment leads Deliverables : 20 leads Attracting International Business Investment to the GTA

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FDI Activity 2010

List of 2010 Business Missions – Q2

Marketing/Sales Initiatives

MRO Americas Conference

Date: April 20 - 22 Date: April 20 - 22 Location: Phoenix, AZ Sectors: Aerospace Partners: Halton, Mississauga, Brampton, Caledon, Durham and Toronto Funding: 50% ICCI (Federal), 50% GTMA Objectives: Generate investment leads Deliverables: 12 leads

Windpower 2010

D t M 22 25 Date: May 22 - 25 Location: Dallas, TX Sectors: EN2 – Wind energy Partners: OTC: NEDC, LEDC, CTT, and GTMA Funding: 50% ICCI (Federal), 50% OTC partners Objectives: Generate investment leads Deliverables: 17 leads

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FDI Activity 2010

List of 2010 Business Missions – Q2

Marketing/Sales Initiatives

Intersolar Europe 2010

Date: June 9 -11 Location: Munich, Germany Sector: EN2 – Solar Energy Partners: OTC: DFAIT, MEDT, NEDC, LEDC, CTT, OCRI, Chatham-Kent, Windsor-Essex, and GTMA Funding: 50% ICCI (Federal), 50% OTC partners Objectives: Generate investment leads Deliverables: 51 leads

Attracting International Business Investment to the GTA

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FDI Activity 2010

List of 2010 Business Missions – Q3

Marketing/Sales Initiatives

Europe GDC

Date: August 16 - 18 Location: Cologne, Germany Sectors: ICT - Digital Media Partners: OTC: DFAIT, MEDT, NEDC, LEDC, CTT, OCRI, and GTMA Funding: 50% ICCI (Federal), 50% OTC partners Objectives: Generate investment leads Deliverables : 20 leads Attracting International Business Investment to the GTA

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FDI Activity 2010

List of 2010 Business Missions – Q4

Marketing/Sales Initiatives

Sibos 2010 Sibos 2010

Date: October 25 - 29 Location: Amsterdam, The Netherlands Sector: Financial Services / ICT Sector: Financial Services / ICT Partners: DFAIT, MEDT, Ontario IMC (London, UK), TFSA Richmond Hill, Markham, Brampton, and GTMA F di 0% ICCI (F d l) 0% h Funding: 50% ICCI (Federal), 50% other partners Objectives: Generate investment leads Deliverables: 19 leads Attracting International Business Investment to the GTA

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FDI Activity 2010

List of 2010 Business Missions – Q4

Marketing/Sales Initiatives

GTA EDO Mission – Exploratory Mission in Brazil

Date: November 6 - 12 Location: Sao Paolo and Rio De Janeiro Location: Sao Paolo and Rio De Janeiro Sectors: Digital Media, Cleantech, Life Sciences, and Infrastructure Partners: DFAIT, Brampton, Halton, Mississauga, Peel, Toronto, York, and GTMA GTMA Funding: 50% ICCI (Federal), 50% GTMA Objectives: See slide, “GTA EDO Mission to South America - Overview” Attracting International Business Investment to the GTA Deliverables : 9 leads

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GTA EDO Mission to South America - Overview

2010 Mission Review

• GTA/GTMA inaugural mission to Brazil took place from November 7th-

12th to explore investment opportunities

• Delegation’s objectives:

E t bli h th f d ti f l ti hi b ildi

• Establish the foundation for relationship building;
• Gather intelligence on the potential for FDI;
• Experience Brazilian culture;
• Develop a value proposition that will appeal to Brazilian

companies

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GTA EDO Mission to South America - Summary of Findings

Built relationships with the following key partners:

• Canadian Consulate in Brazil
• Industry associations: APEX, FIESP, SEPRORJ & FIRJAN
• The Brazilian Development Bank (BNDES) will also be a key partner

It can assist Bra ilian companies ith their o t ard in estment plans

• It can assist Brazilian companies with their outward investment plans

Lessons Learned: GTA Value Proposition should emphasize the following:

• Our stable economy
• Access to relatively low cost financing
• Access to relatively low cost financing
• Low business setup costs
• Facilitative immigration policy
• Access to NAFTA (a large market within a day’s drive or an hour’s flight)

Access to NAFTA (a large market within a day s drive or an hour s flight)

• Purchasing power ($30,000/capita compared to $10,000/capita)

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Data & Information

Industry Alliance Collateral

Information & Ontario Technology Corridor

• Brochure on Digital Media

Communication Technologies (ICT) (OTC) Educational Programs in the GTA

• Updated Value Proposition for

OTC and GTA Cleantech Ontario Clean Technology

• Solar and wind value propositions

Alliance (OCTA) for OTC and GTA Agri-Food Ontario Food Cluster (OFC)

• Food and beverage value

proposition for OFC Automotive Ontario Automotive

• Value proposition for OACA

Communities Alliance (OACA) p p Financial services GTMA

• Value proposition for GTA

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New Investments

New Investments

In 2010, the GTMA assisted with 10 new investments in the Greater Toronto Area (GTA). Company Sector Origin Source GTA Location

OBAD Mobile Marketing ICT – Mobile Marketing France French Trade Commission Toronto g Thoroughbred Technologies Ltd ICT – Mining Simulators South Africa South African Consulate Mississauga Centro Solar AG EN2 – Solar Energy Germany Marketing Initiative Markham Computer Aid Inc ICT – Consulting USA Direct (website) Toronto Computer Aid, Inc. ICT – Consulting USA Direct (website) Toronto Delta Light NEC – Lighting Belgium Federal Brampton INSI Technology Innovation Inc. (InScope) ICT – Software consulting USA Province Mississauga Wavestrong ICT – Security USA Province Mississauga DEME/DEC NV EN2 – Soil remediation Belgium Federal Toronto Sinovel Wind EN2 – Wind Energy China Partner Referral/ Marketing Initiative Toronto Siliken Renewable Energy EN2 – Solar Energy Spain Federal Toronto

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2011 International Marketing Program

Initiative Location Sector Date Partners

EUEC Phoenix, AZ EN2 – Cleantech Jan 31 – Feb 3 Ontario Cleantech Alliance San Francisco GDC and Los San Francisco and Los Angeles, CA ICT – Digital Media Feb 28 – Mar 4 Ontario Technology Corridor (OTC) Angeles g , ( ) SIAL Canada Toronto, ON Agri-Food May 11 - 13 Ontario Food Cluster Windpower 2011 Anaheim, CA EN2 – Wind energy May 22 – 25 OCTA Intersolar 2011 Munich, Germany EN2 – Solar energy Jun 8 – 10 OCTA IFT Food Expo New Orleans, LA Agri-Food Jun 11 – 14 OFC Management Briefing Seminars Traverse City, Mich Automotive Aug 1 - 4 Ontario Automotive Community Alliance Europe GDC/ Gamescom Munich, Germany ICT – Digital Media Aug 15 – 17 OTC Gamescom Auto Parts Expo 2011 Beijing, China Automotive Sept 8 – 10 Ontario Automotive Community Alliance Brazil Mission 2011 Rio de Janeiro and Sao Paolo, Brazil ICT, EN2, Agri-Food Sept 19 - 23 GTMA Sibos 2011 Toronto, ON ICT/FS – Payments Sept 19 - 23 GTMA Anuga Cologne, Germany Agri-Food Oct 8 – 12 OFC Solar Power International Dallas, TX EN2 – Solar energy Oct 17 – 20 OCTA

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Analysis of GTMA Assisted Investments: 1999 -2009

Of the 67 companies identified in our annual reports:

• 46 continue in business and of these:
• 16 have expanded and some now have multiple operations in several GTA municipalities
• 7 have been acquired and some have a new name
• 1 has purchased another company
• 1 has merged with another company and has a new name

1 has merged with another company and has a new name

• 21 are no longer in business and of these:
• 14 have closed, some a victim of the recession

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l t d th i t t d l t

• 2 never completed their stated plans to open
• 2 moved to Montreal
• 1 has withdrawn to a sister company
• 1 project is still on hold
• 1 moved to the USA
• Preliminary information subject to confirmation

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Analysis of GTMA Assisted Investments: 1999 -2009

Economic Impact

• Of the 67 companies identified in our annual reports, 46

i till ti companies are still active

• To date, they have created 3,200 jobs and occupy 1.7

million square feet of office and manufacturing space Property Taxes

• Using a rate of $3/sq. ft, the sum of these companies’

property tax payments (for GTA properties) is nearly $5 million in 2010 GDP Impact

• At a rate of $95,000 per employee, the annual GDP

impact of these 3 200 jobs is more than $300 million in impact of these 3,200 jobs is more than $300 million in 2010

• Preliminary information subject to confirmation

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Website Statistics January 1, 2010 to December 31, 2010

By Country of Origin

Italy USA Philli i Mexico Hong Kong Pakistan Switzerland Italy Other USA Russia Australia UAE Netherlands Phillipines India UK Brazil Germany China France

4,755 visits came from 121 countries

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Return Visits January 1, 2010 to December 31, 2010

655 9 - 14 702 558 26 - 50 15 -25 853 51 - 100 658 683 201 + 101 - 200

Total Number of Return Visits: 9,529 (including 2 to 8 times returned)

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Top 10 Viewed Pages January 1 2010 to December 31 2010

Most Pages Visited

January 1, 2010 to December 31, 2010

About the GTMA- Greater Toronto Marketing Alliance (GTMA) 4,264 News - Greater Toronto Marketing Alliance (GTMA) 3 203 News - Greater Toronto Marketing Alliance (GTMA) 3,203 Contact - Greater Toronto Marketing Alliance (GTMA) 2,706 Regional Profile - Greater Toronto Marketing Alliance (GTMA) 2,512 Event Greater Toronto Marketing Alliance (GTMA) 2 398 Event- Greater Toronto Marketing Alliance (GTMA) 2,398 Corporate Profile - Greater Toronto Marketing Alliance (GTMA) 2,190 Economic Overview, Population - Greater Toronto Marketing Alliance (GTMA) 1,834 P t P fil G t T t M k ti Alli (GTMA) 1 684 Partners Profile - Greater Toronto Marketing Alliance (GTMA) 1,684 Home - Greater Toronto Marketing Alliance (GTMA) 1,455 Maps 1,354

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2010 Complimentary Programs

DATE SPEAKER/TOPIC LOCATION

• Jan. 29

134 Attendees The Honourable Gary Goodyear, Minister of State, Science & Technology, FedDev “Rejuvenating the Economy of Southern Ontario” Courtyard Marriott Brampton March 1 247 Attendees The Honourable Brad Duguid, Minister of Energy & Infrastructure “Positioning Ontario and the GTA for Global Green Investment” Ajax Convention Centre March 9 Bi-lateral Alliance between the GTMA and the European Union Chamber of Commerce in Toronto (EUCOCIT) Reception OITC, 106 Attendees Chamber of Commerce in Toronto (EUCOCIT) Reception “Canada-EU Relations & CETA Seminar” Toronto March 9 33 Attendees Connecting with the Consular Corps in Toronto “Maximizing FDI Opportunities in the GTA” OITC, Toronto Simon Harding, Associate Partner, KPMG LLP April 13 124 Attendees g, , Glenn Mair, Director, MMK Consulting Inc “The 2010 Release of the KPMG Competitive Alternatives: Does Canada and the Toronto Region Measure Up?” KPMG LLP, Toronto May 21 International Leaders Breakfast Club & Annual General Meeting Paul Salvini, CTO & VP of Canadian Operations, Side Effects Software OITC, May 21 60 Attendees Paul Salvini, CTO & VP of Canadian Operations, Side Effects Software “Toronto Region- Animation Powerhouse: What Does it Take to Compete?” OITC, Toronto

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2010 Complimentary Programs

DATE SPEAKER/TOPIC LOCATION June 2 82 Attendees Panel Presentation with: Embassy of Brazil, BTG Pactual in Brazil, TozziniFreire and Brookfield Asset Management Inc “Brazil Means Business! A Market Briefing on Investment Opportunities” Goodmans LLP Toronto June 17 191

Attendees

The Hon. Sandra Pupatello, Minister of Economic Development &Trade 2010 GTMA Golf Tournament – A Celebration of GTA Communities (Region of Halton as a Hole Sponsor) Copper Creek Golf Club, Kleinburg

• Sept. 13

68 Att

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The Hon. Peter Van Loan, Minister of International Trade “Canada: A Fair Trade Leader & Investment Destination of Choice” MaRS Centre, Toronto 68 Attendees Canada: A Fair Trade Leader & Investment Destination of Choice Toronto

• Sept. 21

83 Attendees

• Dr. Darin Graham, President & CEO, ORION

“Innovation Needs a Backbone” Cisco, Toronto

• Nov. 10

121 The Honourable Glen Murray, Minister of Research & Innovation “Establishing a Culture of Innovation: What it Takes to Compete McMaster University 121

Attendees

Globally” (Region of Halton as a Bronze Sponsor) University, Burlington

• Nov. 24

125

Attendees

Bruce McCuaig, President & CEO, Metrolinx “Constructive Solutions to the Transit Challenges of GTHA” Mississauga Living Arts Centre

• Nov. 30

700

Attendees

TECHNICITY.ca Conference: Co-chaired by Invest Toronto and GTMA “A Celebration of Technology as an Engine of Economic Growth” Allstream Centre, Toronto

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2010 Complimentary Programs

VANTAGE Greater Toronto

Q1: Energy Q2: ICT Q2: ICT Q3: Dedicated Region of Halton Issue with a focus on Advanced Manufacturing Q4: Life Sciences Readership & Circulation Readership & Circulation Total Readership Per Issue 57,300 Reader’s per Copy Pass on to Senior Executives 3.3 Total Distribution Per Issue 15,000 Qualified Controlled Circulation “C” Suite (CEO, CFO, COO, CIO) 85.4% Senior Government Officials 14 2% Senior Government Officials 14.2% Other 1.1%

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2010 Complimentary Programs

G20 Summit 2010

D l d d di t ib t d Developed and distributed collateral materials to over 200 G20 Media Outlets. Amongst the profiles in the GTA Amongst the profiles in the GTA Investment Advantage collateral, the GTMA, Toronto Region Research Alliance (TRRA) and partners of the Ontario Technology partners of the Ontario Technology Corridor (OTC) were featured.

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Communication with Partners

• Ongoing Publications:

“H t N ” 30th f h th

• “Hot News” – 30th of each month

– Will be reviewing design and content in the coming months

• New Publications:
• “GTMA Schedule of Activities” – 15th each month
• “The Next 60 Days at GTMA” – 30th each month

– Started with regional partners now also to private sector – Started with regional partners, now also to private sector – Also being sent to Mayors and Chairs

• Regular news releases on activities/events and new

investments investments

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Current Partners

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Partnership Recruitment

Gold GE Capital Silver Devencore

2010 New Partners

p GTAA IT World Canada KPMG Metrolinx Devencore EnetStudioz Insixmedia Kilmer Group RBC Scotiabank Scotiabank Soberman LLP Bronze Fred Group Hubbell LP Ingle Insurance Other Ingle Insurance J.P. Lauren Michael Page Canada Pamela Powered Inc. Prime Strategies Group R b t H lf I t ti l Other British Consulate German Chamber of Commerce Kenneth Caplan & Associates Rent2Pay Robert Half International Attracting International Business Investment to the GTA

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GTMA Board

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Thank You from the GTMA Team