Greater Mankato Growth Business Development Advancing Business for - PowerPoint PPT Presentation

Greater Mankato Growth Business Development Advancing Business for a Stronger Community

Today we will cover GMG’s Business Development… • The “Why?” • The “How?” • The Work • The Impact Advancing Business for a Stronger Community

The “Why?” • GMG Strategic Plan Advancing Business for a Stronger Community

The “How?” • The Structure Advancing Business for a Stronger Community

The “How?” - Budget Business Development Budget $616,000 Advancing Business for a Stronger Community

The “How?” - Staff Core T eam: Jim Santori (½ FTE ) John Considine (1 FTE) Marketing & Communications Director(? FTE) Jonathan Zierdt (? FTE) (Other staff based on projects) Advancing Business for a Stronger Community

Structure – REDA Regional Economic Development Alliance: • Eagle Lake • Lake Crystal • Le Sueur • North Mankato • Mankato • Saint Peter • Blue Earth County • Nicollet County Advancing Business for a Stronger Community

The Work Intelligence • Statistics – Workforce • Publications – Way to Grow – City Center Marketplace Analysis • Property Information – MNCAR • Software • Pipeline Report • Economic Barometer Advancing Business for a Stronger Community

The Work Create Business Development Opportunities • Advertisements – Electronic – Magazine • Delta Sky • MSP Business Journal • Top of Mind Awareness – Site Selector Email Campaign – MN Real Estate Journal Event – Trade Shows – MN Marketing Partnership – Fam Tours – Social Media Advancing Business for a Stronger Community

Information Delivery • eNews • MN Valley Business • Traditional Media • Social Media • Website - #1 • Site Selector Email T.O.M.A. Campaign Advancing Business for a Stronger Community

Information Most popular business-related website pages Page Pageviews August 27, 2015 – August 26, 2016 (1 year) /greater-mankato-young-professionals 7936 /agribusiness 2574 /tour-manufacturing 2291 /major-employers-0 1782 /demographics 1374 /publications 1259 /Industrial-Manufacturing 970 /awards-accolades 921 /Manufacturing 876 /job-search-resources 869 /cost-living 797 /regional-alliance 767 /relocating 732 /toolbox 717 /employee-recruitment 709 /new-expanding-businesses 651 /top10 636 /Health-Care 618 /buildings-sites 545 /economy 534 /workforce-labor-statistics 397 /business-industries 370 /location 309 /key-industries 304 /transportation 288 /financing-incentives 283 /way-to-grow 254 /industrial-parks 233 /leadership-institute 209 /entrepreneurial 112 Advancing Business for a Stronger Community

The Work Doing Business • RFP/RFI • DEED • Business Owner • Site Selector • Commercial Realtor • Business Retention and Expansion Visits • Assistance to Public Partners • Research • Industry Analysis • Economic Impact Advancing Business for a Stronger Community

The Work • FedEx Some examples: • CAB Construction • Easy Automation • POET • Primp • Eide Bailly • Medieval Metal Werx • Abdo Eich and Meyers • Walmart DC • Coldwell Fisher Group • Imperial Plastics • Lidstrom Commercial • Associated Finishing • E.I Microcircuits • MTU • Verizon • Jordan Sands • Alumacraft Advancing Business for a Stronger Community

"They really rolled out the red carpet for us. The Impact (GMG) sat down and talked with us and were so accommodating and told us about their plans and the jobs they're trying to grow. They're just so excited and I think we can match that passion.“ - Michele Henry, Primp • 40 RFPs (59, 2015) – 33 RFP Submitted responses (16, 2015) • 9 Site Selector Visits • 60 Fulfilled requests for Biz Intel • 69 Business Retention and Expansion Visits • #1 MSA for Job Growth • $580 million Capital Investment • 3,800+ Site selectors reached Advancing Business for a Stronger Community

Going Forward • Corporate Visits • Strategic Partnerships (MMMP & Others) • Supply Chain Analysis for Primary Sector • Economic Barometer • TOMA, TOMA, TOMA Advancing Business for a Stronger Community

Thank You Advancing Business for a Stronger Community