Greater Mankato Growth Business Development Advancing Business for - - PowerPoint PPT Presentation

Greater Mankato Growth Business Development

Advancing Business for a Stronger Community

Today we will cover GMG’s Business Development…

• The “Why?”
• The “How?”
• The Work
• The Impact

Advancing Business for a Stronger Community

The “Why?”

• GMG Strategic Plan

Advancing Business for a Stronger Community

The “How?”

Advancing Business for a Stronger Community

• The Structure

The “How?” - Budget

Advancing Business for a Stronger Community

Business Development Budget $616,000

The “How?” - Staff

Advancing Business for a Stronger Community

Core T eam:

Jim Santori (½ FTE ) John Considine (1 FTE) Marketing & Communications Director(? FTE) Jonathan Zierdt (? FTE) (Other staff based on projects)

Structure – REDA

Regional Economic Development Alliance:

• Eagle Lake
• Lake Crystal
• Le Sueur
• North Mankato
• Mankato
• Saint Peter
• Blue Earth County
• Nicollet County

Advancing Business for a Stronger Community

The Work

Intelligence

• Statistics

– Workforce

• Publications

– Way to Grow – City Center Marketplace Analysis

• Property Information

– MNCAR

• Software
• Pipeline Report
• Economic Barometer

Advancing Business for a Stronger Community

The Work

Create Business Development Opportunities

• Advertisements

– Electronic – Magazine

• Delta Sky
• MSP Business Journal
• Top of Mind Awareness

– Site Selector Email Campaign – MN Real Estate Journal Event – Trade Shows – MN Marketing Partnership – Fam Tours – Social Media

Advancing Business for a Stronger Community

Information

Delivery

• eNews
• MN Valley Business
• Traditional Media
• Social Media
• Website - #1
• Site Selector Email T.O.M.A. Campaign

Advancing Business for a Stronger Community

Information

Most popular business-related website pages

Advancing Business for a Stronger Community

August 27, 2015 – August 26, 2016 (1 year)

Page Pageviews /greater-mankato-young-professionals 7936 /agribusiness 2574 /tour-manufacturing 2291 /major-employers-0 1782 /demographics 1374 /publications 1259 /Industrial-Manufacturing 970 /awards-accolades 921 /Manufacturing 876 /job-search-resources 869 /cost-living 797 /regional-alliance 767 /relocating 732 /toolbox 717 /employee-recruitment 709 /new-expanding-businesses 651 /top10 636 /Health-Care 618 /buildings-sites 545 /economy 534 /workforce-labor-statistics 397 /business-industries 370 /location 309 /key-industries 304 /transportation 288 /financing-incentives 283 /way-to-grow 254 /industrial-parks 233 /leadership-institute 209 /entrepreneurial 112

The Work

Doing Business

• RFP/RFI
• DEED
• Business Owner
• Site Selector
• Commercial Realtor
• Business Retention and Expansion Visits
• Assistance to Public Partners
• Research
• Industry Analysis
• Economic Impact

Advancing Business for a Stronger Community

The Work

Some examples:

• Easy Automation
• Primp
• Medieval Metal Werx
• Walmart DC
• Imperial Plastics
• Associated Finishing
• MTU
• Jordan Sands
• FedEx
• CAB Construction
• POET
• Eide Bailly
• Abdo Eich and Meyers
• Coldwell Fisher Group
• Lidstrom Commercial
• E.I Microcircuits
• Verizon
• Alumacraft

Advancing Business for a Stronger Community

The Impact

• 40 RFPs (59, 2015)

– 33 RFP Submitted responses (16, 2015)

• 9 Site Selector Visits
• 60 Fulfilled requests for Biz Intel
• 69 Business Retention and Expansion Visits
• #1 MSA for Job Growth
• $580 million Capital Investment
• 3,800+ Site selectors reached

Advancing Business for a Stronger Community

"They really rolled out the red carpet for us. (GMG) sat down and talked with us and were so accommodating and told us about their plans and the jobs they're trying to grow. They're just so excited and I think we can match that passion.“ - Michele Henry, Primp

Going Forward

• Corporate Visits
• Strategic Partnerships (MMMP & Others)
• Supply Chain Analysis for Primary Sector
• Economic Barometer
• TOMA, TOMA, TOMA

Advancing Business for a Stronger Community

Thank You

Advancing Business for a Stronger Community