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Who Is Design & Promote
A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.
GOOGLE + AUTHORSHIP WORKSHOP Who Is Design & Promote A - - PowerPoint PPT Presentation
GOOGLE + AUTHORSHIP WORKSHOP Who Is Design & Promote A - - PowerPoint PPT Presentation
GOOGLE + AUTHORSHIP WORKSHOP Who Is Design & Promote A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service. What We Do Custom Website Designs That
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- Custom Website Designs That Convert More Visitors Into Customers
- Search Engine Optimization
- Website Content Creation, Pages, Blogs, White Papers
- Website A-B Split Testing
- Newsletter Design & Management
- Logo Design, Email Signatures & Branding Guidelines
- Social Media Strategy & Implementation
What We Do
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Non Profits We Support
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- Creating a Google Plus account
- Basics of using Google Plus
- Adding your headshot photo
- Adding an author profile link in Google Plus
- Adding a Google Plus link to your website
- Testing to make sure your photo will show in search results
What We Will Cover Today
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Because It’s Only Marketing To People That Are Already Looking For What You Offer
Why Is Inbound Marketing So Awesome?
Because It’s Cheaper Than Any Form Of Advertising Because It’s More Trustable
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The Best Leads Are…
- A referral from a trusted friend
- If they do not have anyone to ask they look online
- 67% of them use Google
- 60% click on one of the first 3 links
- If your link catches people’s attention they will click on
yours more, even if it farther down the page
- Showing a photo personalizes the experience
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Normal Search Results Interaction – No Photos
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Search Results Interactions - With Photos Showing
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Google Authorship Example
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Example 2
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Example 3
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Example 4
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Live Google Plus Author Examples
- https://www.google.com/search?q=trade+show+displays+new+jersey
- https://www.google.com/search?q=naperville+web+design
- https://www.google.com/search?q=good+marketing+articles
- https://www.google.com/search?q=French+Teacher
- https://www.google.com/search?q=naperville+chiropractor
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Create A Google Plus Account
Sign Into Google + Or Create A New Google Account https://plus.google.com/
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Edit Your Google + Profile
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Edit Links Section To Add Sites You Are An Author Of
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Add A Headshot Photo
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On Your Website Add A Link To Your Profile
- On WordPress Add This Plugin:
- http://helpforwp.com/plugins/google-author-link/
- Joomla: http://magazine.joomla.org/issues/issue-aug-
2013/item/1435-how-to-add-google-authorship-to-our- joomla-site
- Other:
https://support.google.com/webmasters/answer/2539557
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Test To See If You Did It Right
- http://www.google.com/webmasters/tools/richsnippets
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