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Good response rates High efficacy Targeted factors differ between different ethnic groups in different destinations NICE guidance recommends research into needs of ethnic minority groups & highlights need for equitable


  1. • Good response rates • High efficacy • Targeted factors differ between different ethnic groups in different destinations • NICE guidance recommends research into needs of ethnic minority groups & highlights need for equitable health care delivery • Ethnic minority groups not targeted by Guernsey’s Tobacco Control Strategy

  2. Investigate the attitudes within two migrant groups (Portuguese and • Latvians) on Guernsey towards smoking Explore factors affecting smoking cessation within these migrant • groups Use health behaviour theory to consider how to address the factors • highlighted Examine the attitudes of public health policy makers towards the • ability, necessity and value of providing tailored services Consider the implications of the study for public health interventions •

  3. Snowball sampling Qualitative study design Recruitment problems led to changes to methodology Semi-structured interviews Theory of • 10 Portuguese Planned participants Content analysis of interview Behaviour as • 10 Latvian transcriptions theoretical lens participants • 3 PH policy makers

  4. • Reason for migration affects how migrants interact with destination country • Economic migrants exhibit lower levels of acculturation • Migrants seeking permanent residence display higher levels of acculturation • Cultural background has the greatest impact on attitudes towards health behaviours • Insufficient data to evidence that migrants in Guernsey are high risk groups in relation to smoking prevalence or inequalities in health • Inadequate evidence to justify developing tailored interventions rather than applying population level smoking measures

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