SLIDE 1 Good Morning!
LIS1001 (BBA) Information and Technology for Searching
October 2016, Ulrich Werner, Adj. Prof. (IIS-RU)
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Some students submit perfect assignments in their courses. Most don’t. Why is that?
SLIDE 3 What makes a written assignment perfect?
– Fully meet the requirements, e.g. in the syllabus – Form follows function – show your professionalism – Perfect references, not just hyper links
- A good content – show, that you understood it and
learned something
- Never write in first person (‘I’), except when your
personal opinion is asked for
SLIDE 4 In this course
- 1. Picking the right search terms
- 2. Understanding search results
- 3. Searching for evidence (for research tasks)
- 4. Evaluating credibility of sources
- 5. Research methodology, report writing,
and academic reference
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How search works (Matt Cutts on YouTube)?
An example from Google
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SLIDE 7 From your query to the result you see
- Search terms in page title or even in the URL?
- Do they appear in the headline?
- Or close to it?
- Does the page use synonyms?
- High or low quality Website?
- Google PageRank
- All these combined produce your search result.
SLIDE 8 Picking the right search terms
Created by: Tasha Bergson-Michelson Kathy Glass
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What food does Tyson like best?
Question in a quiz about Percy Jackson books written by Rick Riordan
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My three-year-old cow has blisters on its tongue. What’s wrong with it?
SLIDE 16 [cow blister tongue sick]
[cattle blister tongue sick]
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Can people earn money for tossing pizza dough?
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[professional toss pizza]
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I heard there is an empty town in the San Francisco Bay. What is it called?
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[ghost town San Francisco Bay]
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What Matters In My Search Query?
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SLIDE 32 Picking the right search terms
Intermediate
Created by: Tasha Bergson-Michelson Kathy Glass
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“Mr. Gorbachev, tear down this wall.”
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SLIDE 36 Picking the right search terms
Advanced
Created by: Tasha Bergson-Michelson Kathy Glass
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. . .
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The highly sensational story of the U.S. Navy’s Ghost Blimp is all over the web. But is the story just based upon a rumor? Can you find anywhere on the Navy website that talks about the story as if it really took place?
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Notice alternate phrasing
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Plan-to-learn (background/search terms)
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Some more examples to find a place where you can start.
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Assignment No. 1:
Where can you see today that first-ever extinct animal that got it's DNA analyzed?
Hint: It’s not a mammoth…