SLIDE 42 Bibliography
Popsop Staff , “McDonald’s is desperate to attract customers with “24 hours of joy” or Big Mac-printed pants, Mar 27, 2015. Ted Marzilli, “Pay With Lovin’” Is Modest Success For McDonald’s” YouGov February 17, 2015. Ted Marzilli, “Burger King Rights the Ship with Chicken Fries” YouGov February 8, 2014. Julie Jargon, “McDonald’s Menu Problem: It’s Supersized” Wall Street Journal Deceber 3, 2014. Alexander C. Kaufman, “10 Companies That Aren’t Waiting for Congress to Raise the Minimum Wage” Huffington Post, February 26, 2015. Justin Wolfers and Jan Zilinsky, “Higher Wages for Low-Income Workers Lead to Higher Productivity” Peterson Institute for International Economics, January 13, 2015. Robert Pollin and Jeannette Wicks-Lim, “A $15 U.S. Minimum Wage: How the Fast-Food Industry Could Adjust Without Shedding Jobs” PERI Working Paper Series n. 373 January 2015. Kieth Siegner, Dennis Geiger, and Edward W. Chang, “UBS Evidence Lab: Revisiting McJobs – Turning Labor Pressures Into Opportunities” UBS March 23, 2015. McDonalds Form 10K filed with the SEC 2004-2015. Share price Data from Capital IQ