Girl Guides of Canada A Catalyst for Girls Empowering Girls The - - PowerPoint PPT Presentation

Girl Guides of Canada – A Catalyst for Girls Empowering Girls

The Journey …

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Why do we Need Change at GGC?

• Only 3% of girls in Canada are members of GGC
• We have gone from 250,000 members to 95,000 members
• Canadian mosaic has changed but we don’t reflect it
• The world has changed at a rapid pace; girls lives are

changing at a rapid pace; and GGC is not perceived to have made that change

• How do we know this (Brand Map)

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Millennial Parents

GGC is important for every girl in Canada

• girl-only
• woman role-models
• safe space
• girl-driven (choice, voice, action) i.e. Girls First

We’ve always had a secret sauce to empower girls: We KNOW girls and parents want girl empowerment. We are unique in delivering girl empowerment.

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Now we’ve added a NEW ingredient: The Good News is:

Foundational Elements

I get a safe space where I am empowered to discover myself to be everything I want to be.

Everything she wants to be

BRAND DNA VALUE PROPOSITION

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A better world, by girls

Our vision is WHY we exist Together we will all work towards achieving our vision

Vision

VISION

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To be a catalyst for girls empowering girls

Mission

Our mission is HOW we will deliver our vision

MISSION

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This is our foundation

Vision A better world, by girls. Mission To be a catalyst for girls empowering girls. Brand DNA Everything she wants to be Value Proposition I get a safe space where I am empowered to discover myself to be everything I want to be Priorities Relevance Empowering Diverse & Inclusive Agile What Girls Will Say

I am proud to tell my friends about Girl Guides! I discover myself and achieve my goals! I belong! I am supported!

So how do we bring this foundation to life?

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Place the girl at the center of everything we do

GGC Board of Directors Nationwide Staff Administrative Volunteers Unit Guiders The GIRL

Wow the Girl! Make it easy Ensure safe space

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Putting our Mission into Action:

1. Define Catalyst

Catalyst (noun): an agent that ignites or accelerates change or action.

Putting our Mission into Action:

With your partner, think back on a moment in your life when you can think of someone being a catalyst for you? What about that person made them a catalyst? Find a partner!

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• 2. Celebrating Your Catalyst

Putting our Mission into Action:

Think back on a moment in your time in your life when you realized that you had missed an opportunity to be a catalyst or empower someone? Why do you think it happened? Turn back to your partner

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• 3. Identifying Missed Catalysts

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From Vision to Actions

Vision A better world, by girls. Mission To be a catalyst for girls empowering girls. Brand DNA Everything she wants to be Value Proposition I get a safe space where I am empowered to discover myself to be everything I want to be Priorities Relevance Empowering Diverse & Inclusive Agile What Girls Will Say Action GIRL AT THE CENTRE

I am proud to tell my friends about Girl Guides! I discover myself and achieve my goals! I belong! I am supported!

Everything she wants to be.

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Girls First Program

Girls First is relevant

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Girls First is girl-driven!

The girl-driven approach is the “how” of the new Girls First program. The girl-driven approach means that girls are in the driver’s seat, choosing what they want to get out of Guiding.

• Girls have the freedom to pursue their

interests

• Girl issues are heard and taken

seriously

• Girls advocate for their interests in

GGC and engage meaningfully in the wider community

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How do we achieve a girl-driven approach?

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Female Role Models: Our passionate volunteer Guiders empower girls with new discoveries and experiences. Girl-Only Safe Space: A place where girls can be themselves as they go on new adventures with new friends. Girls First Platform: Our new online program library is where girls find activities that interest them, see what’s coming up in future meetings and explore their badges and awards!

The 5 pillars

• f our girl-

driven approach

Safe Space Growth Mindset Positive Identity Shared Leadership Engage Community

What do girls actually do?

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 Activities to do that are relevant to her  8 program areas to explore  Beautiful badges to work towards

Now it’s your turn!

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Girl Engagement

Background

• Governance Review and decision
• First National Youth Council convened Fall 2016 (for girls

aged 15-17)comprised of nine to twelve girl members from across Canada

• Provincial Youth Forums are convened annually (girls

aged 15-17) with varying purposes

Background

• Strategic Plan

inclusion

• Supports for positive
• utcomes: ensuring

success

• Principles of GGC’s

girl-driven philosophy apply to youth in governance

Key Learnings and Successes

Key Learnings and Successes

Going Global

Girl Engagement in Action

WAGGGS – A priority for youth

Girls want…

• WAGGGS Awareness

Initiatives

• International Travel

Opportunities

• Global Fundraising

Initiatives

We listen!

• Go Global Badges
• New trips and experiences
• A revamped Canadian

World Friendship Fund

WAGGGS Awareness

Girls First

• Go Global Interest

Badges

• WAGGGS Badges

International Travel

• More trips and

experiences that reflect girl voice.

• More global

destinations.

• More opportunities to

grow through travel.

Funding Opportunities

Donate…and Vote for change!

“Our girls have loved not having to tote around a book and they have really enjoyed the flexibility to choose activities they want to do so they can earn the badges. … They love that they can choose different activities that fit with their personal interests and still all earn the same badge.”

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Girls First helps us innovate.