GEOCACHING MARKETING THE DESTINATION the sport where YOU are the - - PowerPoint PPT Presentation

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GEOCACHING MARKETING THE DESTINATION the sport where YOU are the - - PowerPoint PPT Presentation

Aug 24, 2023 317 likes •700 views

GEOCACHING MARKETING THE DESTINATION the sport where YOU are the search engine Link Agenda What is Geocaching? A Brief History How Geocaching Can Work For You Q&A What is Geocaching? From Wikipedia, the free

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GEOCACHING

MARKETING THE DESTINATION

the sport where YOU are the search engine

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Link

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Agenda

  • What is Geocaching?
  • A Brief History
  • How Geocaching Can Work For You
  • Q&A
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What is Geocaching?

  • From Wikipedia, the free encyclopedia
  • Geocaching is an outdoor treasure hunting game in

which the participants use a Global Position System (GPS receiver or other navigational techniques to hide and seek containers (called “geocaches” or “caches”) anywhere in the world. A typical cache is a small waterproof container containing a logbook and “treasure” usually toys or trinkets of little value.

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OR...Reality Check

  • The use of multi-

million dollar military satellites to find Tupperware containers full of useless trinkets

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  • US Government removed Selective

Availability on May 2, 2000

  • Dave Ulmer places the first “stash” and

posts in a newsgroup “If you take an item, leave an item.”

  • Mike Teague documents the newsgroup

postings on his personal web site

  • Geocaching.com is launched in

September, 2000

Geocaching History

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Traditional Cache

  • Plastic / Metal
  • Holds a logbook and

trade items

  • Usually found in parks

and other large

  • utdoor spaces
  • Origin of geocaching
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Traditional Cache

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  • Family Friendly Trade Items
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Geocaching.com

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Geocaching.com

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Geocaching.com

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Geocaching.com

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Geocaching.com

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Geocaching.com

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Geocaching.com

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Geocaching.com

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Geocaching.com

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Geocaching.com

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Geocaching.com

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Geocaching Growth

  • In 2000, Geocaching.com launched

with 75 caches

  • As of yesterday there were over 1.9

million active caches worldwide

  • In the last 30 days, 7.9 million new

logs were written

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The Community

  • Computer-savvy individuals who enjoy the
  • utdoors
  • Includes families, grandparents, educators

and adventure seekers

  • Community minded
  • Support the environment
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The Appeal?

  • The hunt
  • New places
  • Puzzles
  • Exercise
  • The culture
  • The challenge
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Demographics

43% 57%

M A L E F E M A L E

SOURCE: QUANTCAST

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Demographics

0.0 7.5 15.0 22.5 30.0 18-24 25-34 34-44 45-54 55-64 65+

AGE

SOURCE: QUANTCAST

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Demographics

10 20 30 40 $0-34K $30-60K $60-100K $100K+

INCOME

SOURCE: QUANTCAST

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Success Stories

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Success Stories

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Success Stories

  • Springer Opera

House

  • RiverCenter
  • RiverWalk
  • Oxbow Meadows
  • Heritage Park
  • Heritage Corner
  • Gov’t Center
  • Parks
  • Columbus Museum
  • Port Columbus
  • Nat’l Infantry Museum
  • Lots more!
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The Market

203 Caches Listed in the Buena Visita Area

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It’s time to go outside and play

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GEOCACHING

MARKETING THE DESTINATION

the sport where YOU are the search engine