Fundraising and Advocacy: A Mutually Beneficial Relationship Tim - - PowerPoint PPT Presentation

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fundraising and advocacy a mutually beneficial
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Fundraising and Advocacy: A Mutually Beneficial Relationship Tim - - PowerPoint PPT Presentation

Jun 19, 2023 473 likes •581 views

Fundraising and Advocacy: A Mutually Beneficial Relationship Tim Gibbs ! Director, Campaign Initiatives ! American Cancer Society ! California Division ! Advocates = Higher Donations Relay'For'Life'Team'Members'who'are'

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Fundraising and Advocacy: A Mutually Beneficial Relationship

Tim Gibbs! Director, Campaign Initiatives! American Cancer Society ! California Division!

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Advocates = Higher Donations

  • Relay'For'Life'Team'Members'who'are'

also'ac6on'takers'have'a'life6me' revenue'that'is'274%'higher'

  • Relay'Donors'who'are'also'ac6on'

takers'have'a'life6me'revenue'that'is' 349%'higher'

  • Survivors'who'are'also'ac6on'takers'

have'a'life6me'revenue'that'is'202%' higher'

' ' ACS'CAN''“Partnership'Impact'Advocacy'Ac6on'Takers'&'ACS'CAN'Donors''on'ACS'Life6me' Giving”''2009'

'

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Case Study: California’s Proposition 29

  • $1 Tax on tobacco products

through referendum would have funded:

  • Nearly $600 million a year for

cancer research (making California the second biggest funder of cancer research in the world)

  • $180 million a year in new tobacco

control funds

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Relay For Life and Proposition 29

35,000 signatures collected at Relay

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Relay For Life and Proposition 29

Conversations with thousands of voters at Relay

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Relay For Life and Proposition 29

Thousands of calls made to voters directly from Relay

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Relay For Life and Proposition 29

Countless Media Opportunities

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Making Strides Against Breast Cancer and Prop 29

  • October 29, 2011 Day of Action
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Advocacy at Relay Matters

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Thank you.