Front-o -of-Pack Nutrition Labeli ling: Actions, Challenges , - - PowerPoint PPT Presentation

Front-o

• of-Pack Nutrition

Labeli ling:

Actions, Challenges, Opportunities

12 April, 2013

Helen Falco, MS, CNS Director, Nutrition & Health Policy Scientific & Regulatory Affairs

Overview

P a g e 2 Obesity is a serious and complex global health problem The Coca-Cola Company is committed to providing FOP calories The food/beverage industry supports fact-based FOP labeling Policies, regulations and programs are changing how products are being labeled. All stakeholders need to come together to drive workable solutions

Many Factors are at Play

Intake (Kcal) Output (kcal)

• Genetic
• Metabolic
• Behavioral
• Environmental
• Cultural
• Socioeconomic

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Bottom line: An imbalance between calories consumed and calories expended

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Obesity Affects More than the Waistline

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• Increased risk of

non-communicable (chronic) diseases

• Impact on quality of

life

• Health-care costs
• National security
• Malnourished

remain a problem (est. 850MM worldwide)

Dialogue has Increased, as have Policy and Regulatory Actions

• Advances in science, consumer interest, political influence, world trade and speed of communication have increased awareness of the issue
• Policies and regulations are expanding

• NGO actions

• Industry initiatives

Sponsorship of nutrition education and physical activity programs

Obesity is driving broad-based public and private actions and initiatives

Civil Society Solutions

Civil Society Government Business

Workable Community Solutions To Address Obesity And Improve Well-Being

The Challenge is…

Major Communication and Information Challenge Motivating and empowering people

• f all ages to achieve a healthy

“energy balance”

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Front-of-Pack nutrition labeling is a “tool” to help consumers make dietary decisions

• Easy, at-a-glance, on Front Of Pack
• Usually presented in a unique graphic

format

• Multiple systems
• Voluntary
• Reasons for introducing

Response to obesity and related NCDs Help makes nutrition information easier to find and understand

FOP is Nutrition Labeling at its Simplest

Three basic approaches to FOP labeling

Fact-based

• Key information from the nutrition panel
• Provides facts; does not rate nutritional quality

“Better-for-you” (Interpretive)

• Indicates “superior” nutritional quality
• Does not reflect individual needs

“Traffic Lights” and similar systems (Interpretive)

• Use colors, numbers and/or words to indicate

nutritional quality

• Does not reflect individual needs
• Can act as a “warning” system

High Med Low

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Policy and Regulatory Actions U.S. Institute of Medicine – 2010, 2011

Final Recommendations

• FDA/USDA should develop, test and

implement a single, standard FOP system to appear on all products

• Consistent location
• Aligned with nutrition labeling regulations
• Nutrition Facts panel and FOP should be

mutually reinforcing

• On-going consumer education program
• Multi-stakeholder, multi-faceted outreach

program Effective FOP System

• Encourage healthier choices

at point-of-purchase

• Encourage industry to

provide/promote healthier

• fferings
• Encourage retailers to

highlight those offerings

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Policy and Regulatory Actions Australia/New Zealand – 2011-2013

• Labelling Logic: Voluntary FOP multi-

traffic lights, mandatory with certain claims

• Forum on Food Regulation

Response: Develop interpretive FOP; MTLs put on hold while interpretive system explored.

• Intense debate, with opposing views
• Industry: Voluntary FOP; fact-based
• Public health/consumer stakeholders: interpretive

system

Forum on Food Regulation

• Initiated collaborative process with industry, public

health and consumer groups

• Objective: Reach a broad consensus on a unified,

interpretive FOP system

• Research to identify existing systems; design;

limited consumer testing; consumer education

• 2 year process; Project Committee developing

recommendations

• New Zealand exploring separately and may opt for

a different system

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Policy and Regulatory Actions United Kingdom – 2012-2013

• Food and drink industry using GDAs;

many retailers using “hybrid traffic light” scheme

• Carried out three-month consultation

with retailers, manufacturers, others

• n what a consistent, clear FOP label

should look like

• Decision: combination of GDAs, color

coding

• Label design has not been

established

• Goal is to have new label in use by

summer 2013

• Based on EU Regulation, system

cannot be made mandatory; must be

• bjective and non-discriminatory

There is strong global industry support for fact-based FOP systems

Guideline Daily Amounts European Food, Beverage Industry Daily Intake Guides Australian Food, Beverage Industry Facts Up Front U.S. Food Industry, Retailers Clear on Calories U.S. Beverage Industry

Objective, Consistent, Non-judgmental

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Industry is acting to educate, motivate and empower consumers towards active, healthy lifestyles

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What is The Coca-Cola Company Doing?

Our Core Beliefs

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• People have individual

nutrition and energy needs

• Wide-spread consensus that

weight gain is primarily the result of energy imbalance

• No one single food or

beverage alone is responsible for people being

• verweight or obese
• All foods and beverages can

have a place in an active, healthy lifestyle that includes a sensible, balanced diet, proper hydration and regular physical activity.

All calories count for managing weight, including those from our caloric beverages

Our Position and Commitments

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http://www.thecoca- colacompany.com/citizenship/obesity-position- statement.pdf

We support fact-based nutrition information, with focus on energy (calorie) transparency

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We do not support systems that make judgments

Our Actions

We provide factual, meaningful and understandable nutrition information to help our consumers make informed choices We support nutrition education programs to help consumers understand and use nutrition information to select a sensible, balanced diet We made a commitment to place nutrition information and FOP calorie labeling on nearly all of our labels…

…and we’ve met our commitment

In Summary

Obesity is a serious and complex global health problem Policies, regulations and programs are changing the way food and beverage products are labeled All stakeholders, from all sectors, must come together to drive workable solutions FOP nutrition labeling is a tool, with different approaches – fact-based, interpretive, hybrid There is strong support for fact-based FOP labeling across the global food and beverage industry Education is key Fact-based FOP nutrition labeling

• objective, consistent

non-judgmental. Allows consumers to select diets that meet their individual calorie and nutritional needs

Thank you! Questions? s? Comments?