FOX NEWS ELECTION DAY COVERAGE DELIVERS UNPARALLELED REACH & - - PowerPoint PPT Presentation

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Dec 31, 2023 228 likes •301 views

ELECTION 2020: PROVEN TO WIN FOX NEWS ELECTION DAY COVERAGE DELIVERS UNPARALLELED REACH & MASSIVE SCALE FORYOUR BRAND CONSISTENTLY BEATING COMPETITION: BEATING OUT THE COMPETITION BY 5% 11.4 MM ELECTION NIGHT 2016 MIDTERMS 2018 7.8 MM

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FOX NEWS ELECTION DAY COVERAGE DELIVERS UNPARALLELED REACH & MASSIVE SCALE FORYOUR BRAND

11.4 MM 7.8 MM 10.6 MM 5.1 MM 9.1 MM 5.7 MM 8.0 MM 5.3 MM 7.1 MM 3.9 MM 5.0 MM 4.7 MM

ELECTION NIGHT 2016 MIDTERMS 2018 BEATING OUT THE COMPETITION BY 5%

CONSISTENTLY BEATING COMPETITION:

ELECTION 2020: PROVEN TO WIN

Source: Nielsen Media Research, 11/8/16 Election Coverage: Broadcast + Cable News Live+SD; Nielsen Media Research, 11/6/18 Mid-Term Coverage: ABC, CBS, NBC, FNC, CNN & MSNBC 8-11pm – P2+ Live SD AA (000);

2 SEEHER SHEFRONT

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A VALUABLE CROSS-PARTY AUDIENCE

WITH A RACE THAT’S UP FOR GRABS, FOX NEWS REACHES MORE INDEPENDENT VOTERS

ADULTS 18+ (000s)

47% 21% 32%

552 848 254 366 340 555

TOTAL DAY M-F/6A-6A PRIME M-F/7P-12A

DELIVERS THE HIGHEST NUMBER OF INDEPENDENT VOTERS

Source: MRI Doublebase 2019 – Base: A18+ & Nielsen/MRI Fusion, 9/30/19-3/29/20.

Republican Middle of the Road/ Undecided Democratic

LINEAR ADULTS 18+

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CORE AUDIENCE GROWTH DRIVEN BY UPSCALE & EDUCATED VIEWERS

ATTRACTIVE AUDIENCE SEGMENTS:

Source: Nielsen, 12/30/2019 - 07/12/2020 (2020td) vs. 12/31/2018 - 07/14/2019 (2019td)

Demo: A18-34 Demo: A35+

Composite Proj (000) HHLD Income = $100,000+ Proj (000) HOH Education = 4+ Years College Proj (000)

+55%

FNC vs. YAGO

+58%

FNC vs. YAGO

+46%

FNC vs. YAGO

Composite Proj (000) HHLD Income = $100,000+ Proj (000) HOH Education = 4+ Years College Proj (000)

+42%

FNC vs. YAGO

+51%

FNC vs. YAGO

+43%

FNC vs. YAGO

TOTAL DAY

M-Su/6A-6A

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COAST-TO-COAST COVERAGE WITH GROWTH IN KEY SWING STATES

U.S. Population Outside of the Coasts

60% 55% 65%

Percentage of Audience From Areas Outside of the Coasts Southeast Southwest East Central West Central

+28% +43% +36% +50%

REGIONAL GROWTH:

FOX NEWS CHANNEL YOY GROWTH %

Momentum in Key Swing States

53%

Source: Nielsen, P18+ Regional Breaks 12/30/2019 - 07/12/2020 (2020td) vs. 12/31/2018 - 07/14/2019 (2019td)

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FOX NEWS MEDIA DRAWS ACTIVE VOTERS

Voting Frequency

National Elections Always

121 135 119 127

Statewide Elections Always

127 153 123 135

Local Elections Always

132 154 119 128

A18+ Index

Source: 2019 Fall MRI A18+, TV: Watched 1+ Hours in Past 7 Days, Digital: Websites visited or apps used in the last 30 days