Founders perspective on innovation and IPR November 2016 Johannes - - PowerPoint PPT Presentation

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founders perspective on innovation and ipr
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Founders perspective on innovation and IPR November 2016 Johannes - - PowerPoint PPT Presentation

Mar 12, 2023 208 likes •650 views

Founders perspective on innovation and IPR November 2016 Johannes Hoefler Patent & Founder Founder, Patents & StartUps systematically produced in high quality! Factory GmbH Overview 1. Introduction HELIOVIS AG o VOCIER GmbH o

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Founders perspective on innovation and IPR

November 2016 Johannes Hoefler

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Overview

1. Introduction

  • HELIOVIS AG
  • VOCIER GmbH

2. Systematic innovation => Patent & Founder Factory

  • Why StartUps ?
  • Problem – Where to find them ?
  • Solution – systematic production !
  • Tailored StartUps for the established industry ?

3. Problems & challenges

  • Incremental vs radical
  • Affordability
  • Defendability
  • Freedom to operate
  • Valutation of patents
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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Johannes Höfler

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

HELIOtube

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

VOCIER

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

VOCIER

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Overview

1. Introduction

  • HELIOVIS AG
  • VOCIER GmbH

2. Systematic innovation => Patent & Founder Factory

  • Why StartUps ?
  • Problem – Where to find them ?
  • Solution – systematic production !
  • Tailored StartUps for the established industry ?

3. Problems & challenges

  • Incremental vs radical
  • Affordability
  • Defendability
  • Freedom to operate
  • Valutation of patents
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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

incremental innovation disruptive innovation disruptive innovation disruptive innovation

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Disrupt yourself ?

Clayton M. Christensen (Harvard, 2000) 1. Generally almost impossible to self-disrupt a well managed company. The organisational immune system will reject it 2. Companies can turn this threats into chances by investing (buying into)

  • StartUps. This needs to be handled at

CEO- Level (=> labour dividing innovation)

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

StartUps => raw material for industrial innovation für die Industrie

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

StartUp- components

Patentable? USP… Team- composition, motivation, hard- & soft skills Business Angels, public funding, VCs, crowd- funding External experience Desirable output

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Overview

1. Introduction

  • HELIOVIS AG
  • VOCIER GmbH

2. Systematic innovation => Patent & Founder Factory

  • Why StartUps ?
  • Problem – Where to find them ?
  • Solution – systematic production !
  • Tailored StartUps for the established industry ?

3. Problems & challenges

  • Incremental vs radical
  • Affordability
  • Defendability
  • Freedom to operate
  • Valutation of patents
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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Reasons of failure

Weekend- Workshops: “business ideas till lunch” University-SpinOff “solutions looking for problems”

X X X X

?

Unexperienced / no serial entrepreneurs => inefficient resource utilization Financing after suffering extended preseed-

  • rdeal

Hardly StartUp- experience, consulter with corporate- background, no experience “import” => Low number of StartUps & bad chances

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Private funding

Research => StartUps ?

Traditional paradigm !

Public funding Start Up

Basic research Applied research Experimental development Demonstration Market development/ RollOut

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Basic Research => StartUps ?

Actual Examples

Werner von Siemens (Siemens) / Henry Ford (Ford) / Thomas Alva Edison (General Electric)

Steve Jobs & “Woz” (Apple) / Elon Musk (TESLA Motors) Jef Bezos (Amazon)

Historic Examples

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

practical problem

Research => StartUps ?

new paradigm:

US company Fraunhofer Japan university patentable invention

Start Up

StartUp solution

Private funding Public funding Start Up

Basic research Applied research Experimental development Demonstration Market development/ RollOut

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Overview

1. Introduction

  • HELIOVIS AG
  • VOCIER GmbH

2. Systematic innovation => Patent & Founder Factory

  • Why StartUps ?
  • Problem – Where to find them ?
  • Solution – systematic production !
  • Tailored StartUps for the established industry ?

3. Problems & challenges

  • Incremental vs radical
  • Affordability
  • Defendability
  • Freedom to operate
  • Valutation of patents
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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Bill Gross

Serial or Parallel Entrepreneur ?

Some milestones

  • 1996 founded
  • 1998 GoTo.com bought for

1,6 Mrd. $ by YAHOO

  • 2002 Google buys Picasa
  • 2006 Apter Motors founded

(TESLA Konkurrent)

  • 2008 eSolar raised 130 Mio$

VC for new solar power plant

  • 2013 Cooking.com acquired

by Target Corp.

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

How works “inventing”?

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

How works “inventing”?

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Systematic invention ?

1. Problem really understood ? 2. Well known possibilities mosaic-like recombined to new solutions 3. Goal conflicts 4. Plausibilisation and testing Tried and tested processes ! Since more than 20 years in the silicon valley

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

M7: customer- LOIs M8: Crowdfunding campagne M13: GmbH incorporation M14: sales- start M16: Alumni => mentoring

Course- Milestones

M1: Partner- UNIs, FHs & HTLs KickOff- Workshop August Assessment in May Februar Workshop week Easter workshop week FollowUp WE- workshops - 1 WE/ month SpinOut- & transfer workshop M2: technology- & market- environment M4: Real & virtual prototyping M5: Marketing- & BusinessPlan 1.0 M10: Public funding application M11: Smart money M12: Patent & IP- strategy

May Jun Jul Aug Sept Okt Nov Dez Jan Feb Mar Apr May Jun Jul Aug Sep Okt

Seed- Phase (after the course)

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

StartUp- Funding

Lerning- & synergy- effects thanks to „CFO as a Service“ (Business Angel, Crowdfunding, Venture Captial...)

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Execution Experience

Mentoring & Revers Mentoring at

  • A. - courses

(e.g. in august)

  • B. - mentor - mentée

spare time activity Valuable inputs, feedback & contacts ( in both directions ! )

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Foundation & Growth Academy => Founder production

Core processes

IDEAtank => Idea production Mentoring & Community => KnowHow Transfer CFO - as a Service => Safe funding Ideas (2-12 month) PreSeed ( 1 year ) Seed Offer to politics and industry Private offer to StartUps

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

StartUp- components

ü Patentable? USP… ü Team- composition, motivation, hard- & soft skills ü Business Angels, public funding, VCs, crowd-funding ü External experience ü Desirable output

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Overview

1. Introduction

  • HELIOVIS AG
  • VOCIER GmbH

2. Systematic innovation => Patent & Founder Factory

  • Why StartUps ?
  • Problem – Where to find them ?
  • Solution – systematic production !
  • Tailored StartUps for the established industry ?

3. Problems & challenges

  • Incremental vs radical
  • Affordability
  • Defendability
  • Freedom to operate
  • Valutation of patents
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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Foundation & Growth ① Academy => Founder production

Industry-relevant processes

② IDEAtank => Ideas production Mentoring & Community => Industry- KnowHow Transfer CFO - as a Service => Save funding Idea- production ( 3 variants / 2-12 month ) PreSeed( 1 year ) Seed => Project proposal for new technologies, products, services, markets, businesses ④ “Disruption aaS” looking for potential to disrupt the establishment (aktiv) ③ “StartUp aaS” – picking up ideas inside the company(passiv) Open Innovation

  • ffer to industry

Offer to politics ( public funding ) Private offer to StartUps

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

④Entrepreneur in residence

New technologies New products New services New marktes Neue businesses 1.day 2.day 3.day 4.day 5.day 2.-4. weeks

How does it work ? ( system understanding ) Why are you doing it like that (and not differently) ? (Completing compehension & Developing a Feeling) What do you think about … ? ( proposals & hypotheses ) Web 2.0 IT-Sec. Cloud BigData Auton.Vehicle Alt.Drive 3D-Druck Genomik 2.0 Mobile AI Robotic s IoT Mechatronic Adv.Material s CleanTech E-Storage

Digitalisation driven Science & Engineering driven

UserCentric D Service D Info. D

  • Industr. D

Design driven Megatrends => future markets

health individualisation globalisation NeoEcology urbanisation connectivity SilverSociety FemaleShif t knowledge society mobility

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Joint implementation

Core business => internal Ecosystem (outside core focus) => external possible risik for external investors

Exclusiveness/ Commissions internal project StartUp- stake

Industry picking up PFF- ideas against paying commission ( like patent licences or sales provision ) 2,5% commission + 10% of internal savings 26% shares of a StartUp for: 3 x € 25.000 academy- contribution + € 100.000 nominal capital

  • for the industry:

Individual agreement concerning financial contribution to the academy and nominal capital

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Overview

1. Introduction

  • HELIOVIS AG
  • VOCIER GmbH

2. Systematic innovation => Patent & Founder Factory

  • Why StartUps ?
  • Problem – Where to find them ?
  • Solution – systematic production !
  • Tailored StartUps for the established industry ?

3. Problems & challenges

  • Incremental vs radical
  • Affordability
  • Defendability
  • Freedom to operate
  • Valutation of patents
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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Incremental VS radical

Quick wins / incremental innovations => License to industry Profound / radical innovations => Not invented here => Implement via Startup

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Affordability

Pressed stage => Patent application (4.000 EUR) Seed stage => Internationalisation (50.000 EUR – 500.000 EUR)

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Defendability

Enough liquidity to defend against huge corporations? Claims strong enough to find lawyers / funds willing to share chances and risks?

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Ensuring Freedom-To-Operate (FTO)

Direct route (red) will infringe 3-4 patents Design around those patents (impossible with compound patents)

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Valuation of patents

Difficult at early stage

  • Not validated
  • No turn

around Any agreed upon procedures?

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

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Patent & Founder Factory GmbH

Founder, Patents & StartUps systematically produced– in high quality!

Contakt

Johannes Höfler +43 676 898 474 400 johannes.hoefler@pf-factory.at