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Founders perspective on innovation and IPR November 2016 Johannes - PowerPoint PPT Presentation

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Founders perspective on innovation and IPR November 2016 Johannes Hoefler Patent & Founder Founder, Patents & StartUps systematically produced in high quality! Factory GmbH Overview 1. Introduction HELIOVIS AG o VOCIER GmbH o

  1. Founders perspective on innovation and IPR November 2016 Johannes Hoefler Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  2. Overview 1. Introduction HELIOVIS AG o VOCIER GmbH o 2. Systematic innovation => Patent & Founder Factory Why StartUps ? o Problem – Where to find them ? o Solution – systematic production ! o Tailored StartUps for the established industry ? o 3. Problems & challenges Incremental vs radical o Affordability o Defendability o Freedom to operate o Valutation of patents o Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  3. Johannes Höfler Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  4. HELIOtube Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  5. Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  6. Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  7. VOCIER Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  8. VOCIER Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  9. Overview 1. Introduction HELIOVIS AG o VOCIER GmbH o 2. Systematic innovation => Patent & Founder Factory Why StartUps ? o Problem – Where to find them ? o Solution – systematic production ! o Tailored StartUps for the established industry ? o 3. Problems & challenges Incremental vs radical o Affordability o Defendability o Freedom to operate o Valutation of patents o Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  10. disruptive innovation incremental innovation disruptive innovation disruptive innovation Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  11. Disrupt yourself ? Clayton M. Christensen (Harvard, 2000) 1. Generally almost impossible to self-disrupt a well managed company. The organisational immune system will reject it 2. Companies can turn this threats into chances by investing (buying into) StartUps. This needs to be handled at CEO- Level (=> labour dividing innovation) Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  12. Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  13. StartUps => raw material for industrial innovation für die Industrie Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  14. StartUp- components Patentable? USP… Team- composition, motivation, hard- & soft skills Business Angels, public funding, VCs, crowd- funding External experience Desirable output Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  15. Overview 1. Introduction HELIOVIS AG o VOCIER GmbH o 2. Systematic innovation => Patent & Founder Factory Why StartUps ? o Problem – Where to find them ? o Solution – systematic production ! o Tailored StartUps for the established industry ? o 3. Problems & challenges Incremental vs radical o Affordability o Defendability o Freedom to operate o Valutation of patents o Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  16. Reasons of failure X Weekend- Workshops: “business ideas till lunch” University-SpinOff “solutions looking for problems” X Unexperienced / no serial entrepreneurs => inefficient resource utilization X Financing after suffering extended preseed- ordeal X Hardly StartUp- experience, consulter with corporate- background, no experience “import” ? => Low number of StartUps & bad chances Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  17. Research => StartUps ? Market Experimental development/ Basic research Applied research Demonstration development RollOut Start Up Traditional paradigm ! Private funding Public funding Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  18. Basic Research => StartUps ? Historic Examples Actual Examples Steve Jobs & “Woz” (Apple) / Elon Musk (TESLA Motors) Werner von Siemens (Siemens) / Henry Ford (Ford) / Thomas Alva Edison (General Electric) Jef Bezos (Amazon) Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  19. Research => StartUps ? Market Experimental development/ Basic research Applied research Demonstration development RollOut Start Up Private funding Public funding new paradigm: patentable invention US company Start Fraunhofer Up Japan university solution StartUp practical problem Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  20. Overview 1. Introduction HELIOVIS AG o VOCIER GmbH o 2. Systematic innovation => Patent & Founder Factory Why StartUps ? o Problem – Where to find them ? o Solution – systematic production ! o Tailored StartUps for the established industry ? o 3. Problems & challenges Incremental vs radical o Affordability o Defendability o Freedom to operate o Valutation of patents o Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  21. Bill Gross Serial or Parallel Entrepreneur ? Some milestones 1996 founded • 1998 GoTo.com bought for • 1,6 Mrd. $ by YAHOO 2002 Google buys Picasa • 2006 Apter Motors founded • (TESLA Konkurrent) 2008 eSolar raised 130 Mio$ • VC for new solar power plant 2013 Cooking.com acquired • by Target Corp. Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  22. How works “inventing”? Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  23. How works “inventing”? Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  24. Systematic invention ? 1. Problem really understood ? 2. Well known possibilities mosaic-like recombined to new solutions 3. Goal conflicts 4. Plausibilisation and testing Tried and tested processes ! Since more than 20 years in the silicon valley Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  25. Course- Milestones Assessment in May FollowUp WE- workshops - 1 WE/ month SpinOut- & transfer workshop KickOff- Workshop August Februar Workshop week Easter workshop week May Jun Jul Aug Sept Okt Nov Dez Jan Feb Mar Apr May Jun Jul Aug Sep Okt M2: technology- & market- environment M10: Public funding application Seed- M4: Real & virtual prototyping M11: Smart money Phase M5: Marketing- & BusinessPlan 1.0 M12: Patent & IP- strategy (after the course) M13: GmbH incorporation M7: customer- LOIs M14: sales- start M8: Crowdfunding M1: Partner- UNIs, FHs & HTLs M16: Alumni => mentoring campagne Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  26. Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  27. StartUp- Funding Lerning- & synergy- effects thanks to „ CFO as a Service “ (Business Angel, Crowdfunding, Venture Captial...) Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  28. Execution Experience Mentoring & Revers Mentoring at A. - courses (e.g. in august) B. - mentor - mentée spare time activity Valuable inputs, feedback & contacts ( in both directions ! ) Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  29. Core processes Offer to politics Private offer and industry to StartUps Mentoring & Community => KnowHow Transfer Foundation IDEAtank Academy => Idea production => Founder production & Growth CFO - as a Service => Safe funding PreSeed ( 1 year ) Ideas (2-12 month) Seed Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

  30. StartUp- components ü Patentable? USP… ü Team- composition, motivation, hard- & soft skills ü Business Angels, public funding, VCs, crowd-funding ü External experience ü Desirable output Patent & Founder Founder, Patents & StartUps systematically produced– in high quality! Factory GmbH

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