Foundations of Software Management Business Prognosis Team Napa - - PowerPoint PPT Presentation

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Foundations of Software Management Business Prognosis Team Napa - - PowerPoint PPT Presentation

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Date: December 11th, 2015 Foundations of Software Management Business Prognosis Team Napa (Huijuan, Keerthana, Kun-Lin, Neha) 1 Agenda Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations

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Foundations of Software Management Business Prognosis

Team Napa (Huijuan, Keerthana, Kun-Lin, Neha)

1

Date: December 11th, 2015

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Agenda

2

Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast +

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Agenda

3

Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast +

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An online and mobile food ordering company

4

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Key Facts About GrubHub

Background

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Why How Who What

When & Where

An online and mobile food ordering company Ordering food shouldn’t be harder than eating it Matt Maloney and Mike Evans Chicago, 2004 35000 900 Seamless

Now

Charge restaurants a fee

  • n each order and

ranking order

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Agenda

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Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast +

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Two Sided Growth Strategy

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Go-To-Market-Strategy

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Restaurant Owners

No delivery service Offer delivery for small fee

  • Sales team
  • Provide tablet PCs

(with OrderHub, DeliveryHub)

  • Marketing Literature
  • Companies Acquisition
  • Expansion
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Go-To-Market-Strategy

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Diners

Marketing- Advertisements

  • 1. Digital Marketing
  • 2. Outdoor Advertisements

(posters, fridge magnets, public transport)

  • 3. Coupons & flyers
  • 4. TV commercial ads after 6pm

Company Acquisition

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Agenda

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Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast +

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Competitive Landscape

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  • Eat24

Competitive Landscape

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  • DoorDash

Competitive Landscape

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  • Caviar

Competitive Landscape

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  • Munchery

Competitive Landscape

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Agenda

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Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast +

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Forecast

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Diners can switch to competitors easily. Restaurants can do that too. The list of potential competitors is long. The advantage they have is temporary.

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Forecast

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Number of competitors Size of market Customer Expectation Cost to acquire/keep customer Commission charged Grubhub’s revenue

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Forecast

19 http://www.valuewalk.com/2015/08/grubhub-downgraded-for-competition/ 


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Agenda

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Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast +

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Business Criteria

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Customer Experience Innovative Technology New Markets

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Strengths

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30 Thousand Restaurants for Takeout or Delivery

Nearly $2 Billion Gross Food Sales

5 Million Active Diners

180 Thousand Daily Orders

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Weakness

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Low Customer Switching cost Late entry into Delivery Market No ‘Wow factor’ in product experience Ease of Substitution High threat from Competition

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Agenda

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Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast +

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Business Criteria

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Customer Experience Innovative Technology New Markets

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Customer Experience

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Picture Menus

Improve Customer Engagement through high quality pictures for each item Build a reliable review and rating system

Reliable Rating system

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Business Criteria

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Customer Experience Innovative Technology New Markets

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Innovative Technology

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Recommendations

Use Restaurant and Customer Data to suggest recommendations Improve customer retention through providing coupons and more privileges.

User Network and Privilege

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Business Criteria

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Customer Experience Innovative Technology New Markets

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New Markets

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Food Truck

$1B Market

  • pportunity

Fast-Casual Fresh food 10% of total industry revenue

Fresh Food Technology

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Why

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Diners- Millennials dine out more than any other generation, average of around 3.5 X per week Key Strength- to innovate and aggressively penetrate consumer segments of diners and restaurants Increased competition from upcoming startups in various food segments like Caviar, Blue Apron

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Agenda

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Background Go-To-Market-Strategy Competitive Landscape Forecast Business Criteria Recommendations Forecast +

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Forecast+

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2 4 6 8 Active Diners/ Combined Customers (MM)

2011 2012 2013 2014 2017

0.8 1.5 2.3 3 Gross Food Sales (B)

2011 2012 2013 2014 2017

  • Increase market penetration and consumer retention by entering new market
  • Increasing the total check size of every Grub with improved technology and consumer experience