Foundation of Great Events in Canada Canadian Sponsorship Forum February 13, 2009
Great Events in Canada •World Juniors (Hockey) •Canadian Brier •Grey Cup •Calgary Stampede •FIFA U20 •2010 Olympics
World Junior Hockey Championships
Grey Cup
Calgary Stampede - The Greatest Show on Earth
2010 Olympic and Paralympic Games
Pillars for Success •Business Plan •Participants •Community Engagement •Government Support • Marketing Appeal/Sponsors
Pillars for Success •Show Leading up to the Show •Broadcasting •Local Hero(s) •Volunteers •Arts and Culture •Legacy
Business Plan - Frameworks • Budget • Economic Impact • Good Governance • Staffing Plans • Marketing Plans • Self Generated Funding • Government Support
Participants
Community Support
Community Support •Ticket Sales •Merchandise •Local Business Community •Stakeholder Consultation •Pageantry Program •Special Events •Taxi Test
Government Support
Government Support •Host City •Venues/Instrastructure •Support Services •Financial Support •VVIPs
Events Leading up to the Event
Torch Relay
Broadcast/Media
Canada Games - Media Reach Over 120,000 spectators in 18 Days 5.4 Million viewers over 4 television networks in 2003 140 hours of television coverage in 2007 28 million website hits over 2 weeks in 2005 63% said they would be more likely to support companies who sponsor events like the Canada Games 88% awareness rate of the Canada Games among Canadians
Local Hero(s)
Volunteers Planning Volunteers – 400 people Event Time Volunteers – 150,000 hours
Celebrate
Arts & Culture Opening / Closing Ceremonies Half Time Shows Tailgate Parties Festival Site/Programming Medal Plazas
Legacy
Legacy • Infrastructure • Legacy Funds • Human Experiences • Building Capacity • Civic and National Pride
National Pride
Sponsors
“Best In Class”
“Best In Class”
Support, Cheer, Volunteer!
In Brief…
Thank you.
Recommend
More recommend
