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Foundation of Great Events in Canada Canadian Sponsorship Forum - - PowerPoint PPT Presentation
Foundation of Great Events in Canada Canadian Sponsorship Forum - - PowerPoint PPT Presentation
Foundation of Great Events in Canada Canadian Sponsorship Forum February 13, 2009 Great Events in Canada World Juniors (Hockey) Canadian Brier Grey Cup Calgary Stampede FIFA U20 2010 Olympics World Junior Hockey
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- World Juniors (Hockey)
- Canadian Brier
- Grey Cup
- Calgary Stampede
- FIFA U20
- 2010 Olympics
Great Events in Canada
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World Junior Hockey Championships
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Grey Cup
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Calgary Stampede - The Greatest Show on Earth
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2010 Olympic and Paralympic Games
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Pillars for Success
- Business Plan
- Participants
- Community Engagement
- Government Support
- Marketing Appeal/Sponsors
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Pillars for Success
- Show Leading up to the Show
- Broadcasting
- Local Hero(s)
- Volunteers
- Arts and Culture
- Legacy
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Business Plan - Frameworks
- Budget
- Economic Impact
- Good Governance
- Staffing Plans
- Marketing Plans
- Self Generated Funding
- Government Support
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Participants
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Community Support
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Community Support
- Ticket Sales
- Merchandise
- Local Business Community
- Stakeholder Consultation
- Pageantry Program
- Special Events
- Taxi Test
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Government Support
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Government Support
- Host City
- Venues/Instrastructure
- Support Services
- Financial Support
- VVIPs
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Events Leading up to the Event
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Torch Relay
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Broadcast/Media
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Canada Games - Media Reach
Over 120,000 spectators in 18 Days 5.4 Million viewers over 4 television networks in 2003 140 hours of television coverage in 2007 28 million website hits over 2 weeks in 2005 63% said they would be more likely to support companies who sponsor events like the Canada Games 88% awareness rate of the Canada Games among Canadians
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Local Hero(s)
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Volunteers
Planning Volunteers – 400 people Event Time Volunteers – 150,000 hours
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Celebrate
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Arts & Culture
Opening / Closing Ceremonies Half Time Shows Tailgate Parties Festival Site/Programming Medal Plazas
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Legacy
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Legacy
- Infrastructure
- Legacy Funds
- Human Experiences
- Building Capacity
- Civic and National Pride
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National Pride
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Sponsors
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“Best In Class”
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“Best In Class”
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Support, Cheer, Volunteer!
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In Brief…
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