for Entrepreneurial Studies Presentation to Marshall Undergraduate - PowerPoint PPT Presentation

Lloyd Greif Center for Entrepreneurial Studies Presentation to Marshall Undergraduate Students

A GENDA • Overview of the Greif Center • BAEP courses - “Entrepreneur Program” course sequence - Other courses • Minors • Co-curricular programs • Q&A

G REIF C ENTER AT A G LANCE

M ISSION The Lloyd Greif Center for Entrepreneurial Studies • Empowers students with entrepreneurial skills and an entrepreneurial mindset; • Creates new knowledge and pedagogy in entrepreneurship; and • Cultivates an entrepreneurial ecosystem — at USC and in Southern California — to incubate, launch, and grow new ventures. • Curriculum • Scholarships Entrepreneurship • Mentoring, internships Education Venture • Competitions Incubation • • Academic research Thought Incubator/accelerator and • • Leadership Entrepreneurship Events and awards Ecosystem • case initiative Online presence Development

W HY D O W E E NCOURAGE S TUDENTS TO S TUDY E NTREPRENEURSHIP ? • SoCal = entrepreneurial economy: Exciting jobs in young companies Career • Corporate jobs in project management, new product development, etc. opportunities • Most business people have entrepreneurial career phases at some point • Entrepreneurship allows students to see how all the functions of a “Whole” view of a business work together company • Integrated perspective is important in job interviews, e.g., for consulting • Decision-making under uncertainty Everyone needs • Flexible and creative management; improvisation; “can do” attitude entrepreneurial • Management in conditions of resource scarcity skills • Entrepreneurship drives GDP growth, job creation, innovation Making a • Entrepreneurs increasingly addressing societal problems Difference • Entrepreneurs change the world!

A LUMNI V ENTURES

A GENDA • Overview of the Greif Center • BAEP Courses - “Entrepreneur Program” Course Sequence - Other courses • Minors • Co-curricular programs

“E NTREPRENEUR P ROGRAM ” C OURSE S EQUENCE • Required for “Certificate” and graduation sash for Marshall majors • Required for Entrepreneurship minor STUDENTS WITH THEIR OWN VENTURE CONCEPT BAEP 454 CHOOSE ONE INTRO CLASS BAEP 452 Venture Initiation: Feasibility Analysis Launching and Scaling Your Startup General options BAEP 451 The Management of New Ventures BAEP 450 Fundamentals of Entrepreneurship BAEP 453 Venture Management STUDENTS WITHOUT OWN VENTURE CONCEPT

O THER C OURSES ( NO PREREQUISITES ) Various topics by expert entrepreneurs Broad appeal BAEP 460 Seminar in Entrepreneurship (2 units) small classes, seminar format, Fall + Spring Big-name speakers BAEP 470 Entrepreneurial Mindset: The Leap (2 units) 250+ students, Spring only BAEP 465 Digital Playbook for Entrepreneurs (2 units) Fall + Spring BAEP 480 Entrepreneurial Family Business (4 units) Fall + Spring Mission-driven, self-sustaining enterprises BAEP 491 Social Entrepreneurship (4 units) Spring only Deep-dive design thinking BAEP 471 Social Innovation Lab (4 units) Specialized 20 students, by application Capstone for Minor in Innovation: The Digital BAEP+ITP 496 Digital Startup Launchpad (2+2 units) Entrepreneur (joint minor with Viterbi)

A GENDA • Overview of the Greif Center • BAEP Courses - “Entrepreneur Program” Course Sequence - Other courses • Minors • Co-curricular programs • Q&A

M INORS FOR N ON -M ARSHALL M AJORS Minor in Entrepreneurship Minor in Social Entrepreneurship (17 units) (21 units) Combines theoretical concepts and Provides an understanding of social hands-on experiences to prepare entrepreneurship and its relationship students for the application of to government and public policy as entrepreneurial skills in their chosen well as an understanding of field of work. Relevant for students management skills specific to starting from most majors. and maintaining a social enterprise.

M INORS THAT M ARSHALL M AJORS CAN TAKE* Minor in Innovation: The Digital Entrepreneur Minor in Media Economics and Entre- (with Viterbi, 26 units) preneurship (with Annenberg, 24 units) Designed for students who are interested in Introduces students to the trends of the starting their own digital ventures, working for contemporary media and information start-up companies, or pursuing jobs that industries. Fosters an entrepreneurial involve launching new digital businesses. mindset in students and helps them to develop the entrepreneurial skills required to build successful careers and ventures in Minor in Technology Commercialization the media and information sector. (with Viterbi, 23 units for Marshall students, 16 for others) Designed for students from a range of backgrounds Minor in Game Entrepreneurism (e.g., majors in engineering, life sciences, business) (with Cinema, 23 units) interested in starting their own technology-based Provides a basis in theories of design and ventures, working for technology-based start-up production for games, as well as a strong companies, or pursuing corporate careers that may grounding in the business knowledge involve the commercialization of new technologies. necessary to become an entrepreneur. * i.e., include 16 units from outside of Marshall

A GENDA • Overview of the Greif Center • BAEP Courses - “Entrepreneur Program” Course Sequence - Other courses • Minors • Co-curricular programs • Q&A

P ROVIDE R ESOURCES TO L AUNCH I NCUBATOR & S UMMER A CCELERATOR • Free co-working space, coaching, events • Access to resources (capital, technology) • No equity taken or fees charged by USC • Future incubator as focus area for Dean V ENTURE C OMPETITIONS • Greif New Venture Seed Competition [$75k] • Silicon Beach Awards [$50k] • Maseeh Prize Competition [with Viterbi, $50k] • Stevens Student Innovator Showcase [$25k] S UPPORT FOR S TUDENT C LUBS • eClub, SparkSC, Kairos, SEP, SoGal, etc.

S CHOLARSHIPS • Hunt Family Scholarship [$12,500] • The Marcia Israel Foundation Scholarship [$5,000] • Tommy and Bethany Knapp Scholarship [$5,000] Call and selection criteria go out in the spring for March application deadline.

E VENTS | C ULTURE | F UN A NNUAL E VENTS • Alumni Entrepreneur of Year • Entrepreneur of the Year • New Venture Seed Competition • Year-End Awards Banquet S PECIAL E VENTS • Silicon Beach@USC • University Angel Summit • The Leap Speaker Series

Je s s ica A lb a April 1 5, 201 5 6 :00– 7:45 pm B ovard Auditorium MO DE R AT E D B Y P rofessor David B elasco R E G IS T R AT IO N R E Q U IR E D AT usc.edu/esvp C ode: alba201 5 US C students and invited guests only WITH GENEROUS SUPPORT FROM JOHN BENDHEIM

F ROM B RIDGE B ASEMENT . . . . . . to Fertitta 5 th floor

C ONTACTS AT THE G REIF C ENTER DEPARTMENT COORDINATOR Jackie Yu (jayu@marshall.usc.edu; 213-740-0505) FACULTY UNDERGRAD ADVISOR Tommy Knapp (tknapp@marshall.usc.edu) UNDERGRAD CURRICULUM CHAIR AND MARSHALL CUP MEMBER Elissa Grossman (ebgrossm@marshall.usc.edu; 213-740-9761) GREIF CENTER DIRECTOR / DEPARTMENT CHAIR Helena Yli-Renko (hylirenko@marshall.usc.edu; 310-567-8598) EXECUTIVE DIRECTOR, HEAD OF CO-CURRICULAR PROGRAMS AND OUTREACH David Belasco (belasco@marshall.usc.edu; 310-850-6742) VENTURE PARTNER, MARSHALL/GREIF INCUBATOR Paul Orlando (porlando@usc.edu)