“How to sell your work in Europe” Focus on the Spanish market Presentation by Mike Ribalta Head of the department of Professionals [FiraTàrrega] Coordinator [Meridians network]
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FiraTàrrega in a few words � � Founded in 1981 Second weekend of September – 5 th to 8 th 2013 � � � � International market for the performing arts � � Showcase for current performing arts � � Special focus on outdoor and theatrical performances as well as unusual visual formats � � Professional meeting point and an international forum for discussion � � It draws 80,000 visitors and 1,300 professionals (750 promoters and programmers, 450 artists, 50 journalists, 50 guests) � � www.firatarrega.com
Meridians Network � � FiraTàrrega is founder and coordinador of Meridians, European network for the performing arts in non-conventional venues, established in 2006 � � The network exists to promote the creation and co-production of works based on exchanges between artists and partners from various European Union countries, in order to spread intercultural and European creations in the field of the performing arts. These should inhabit and use the city as a stage to link its citizens to non- conventional theatre languages. � � For 2010-2013 the Meridians network comprises the following festivals: Ana Desetnica (Slovenia), Mala performerska scena / Festival Novog Cirkusa (Croatia), FiraTàrrega (Spain), Inteatro Festival (Italy), MiramirO, Ghent (Belgium), Scènes de Rue, Mulhouse (France), Stockton International Riverside Festival (UK), Stockholm Culture Festival (Sweden), St. Patricks Festival (Ireland). � � The current project of Meridians is TransAC Transnational Co-production In Action, funded by the EU Culture programme (2011-2013) � � www.meridiansnet.org
Some facts about Spain � � Spain is not one, it is 17 different Autonomous Communities The political power in Spain is organized as a central government with devolved power for 17 autonomous communities. These regional governments are responsible for the administration of schools, universities, health, social services, culture, urban and rural development and, in some cases, policing. There are also 2 autonomous cities. � � The policies in culture are mainly a mandate of the governments of the Autonomous Communities. � � Each autonomy has institutions in charge of promoting culture Catalan Arts, Institut Ramon Llull, Basque network SAREA, Institut Estudis Balearics, Consejerías de Cultura… � � The policies in culture are mainly a mandate of the governments of the Autonomous Communities. � � Therefore, as culture is decentralized, companies interested to perform need to know where they are playing and what are the institutions and the legal basis of the territory.
Culture in Spain � � The public institutions (mainly, city councils) are the great promoters of the cultural development stated by the 1978 Spanish Constitution “The public powers shall promote and guide culture, to which everyone has a right.” � � Most of the cultural managers are civil servants with weak specialization. Only main venues, fairs and festivals have professionalized artistic directors Fairs and festivals are the current main gateway for international companies to Spain. � � A distinctiveness of the Spanish performing arts: The difference between festivals and fairs (an unsolved debate) A FAIR: It’s a professional meeting point. It draws professionals. It has to offer services to companies and promoters. It’s a meeting point. It’s useful to the promoters to attract them. It’s an interesting matchmaking place. A FESTIVAL: It’s mainly a big theatre celebration for as much audience as possible. The basic aim is to present performances, not to promote companies among professionals.
Crisis in Spain Culture cuts where austerity measures are curtailing the arts Map with the results of the Guardian's collaboration with Le Monde, El País, La Stampa, Gazeta Wyborcza and Süddeutsche Zeitung to crowdsource information about European arts in the age of austerity http://www.guardian.co.uk/culture/interactive/2012/aug/03/europe-arts-cuts-culture-austerity
Impact of the crisis � � 2012 - First major cutbacks in public funding Result: decrease of the public theatre programmes Madrid and Barcelona maintained public consumption of culture � � Labour force adjustment plans affect public and private cultural enterprises Madrid Art and Culture (MACSA), the public company that manages all the cultural activities of the City of Madrid, dismissed 24% of the company’s workforce (75 people) � � March 2012: First overall reduction of spectators in all Spain � � September 2012: VAT on cultural goods and services increased from 8% to 21% � � September-October 2012: - 32% demand in culture � � The budget of the Spanish Government for 2013 increases the cuts to the main cultural institutions with another 30% to 50% Mercat de Les Flors -50%; Liceu theatre opera in Barcelona -33% Teatro Real Madrid -30% � � 2011 to 2014: It’s expected an structural reduction of demand of 30% to 40% � � Sponsorship has dropped The Law of Patronage that would promote the participation of private sponsors in culture is postponed sine-die by the spanish government
Touring in Spain � � Who programmes? � � The main programmers are big venues, city council culture departments, festivals and fairs. � � The main way to be programmed to small venues and cities are through agencies � � They are a good gateway to the country as they know the promoters � � The company working with an agent has to sign a clear agreement, have regular relations with the agent, be proactive to propose actions and keep tight control of the contracting process. � � Places to be seen � � The fairs and festivals as Spanish promoters don’t travel internationally � � Performing at a Fair is the beginning of the tour for your creation. Festivals, venues, city festivities are the next steps In 4 days the company is seen by many people and can make many contacts � � Spanish fairs work together under the brand of COFAE www.cofae.net
Touring in Spain � � What are Spanish festivals looking for? � � Excellence and a wealth of formats and scripts in outdoor arts and unconventional spaces � � Also, small and medium size acts to fill in the public space � � Festivals are proactive co-producers � � Apply for residencies and laboratories. They are training and mentoring platforms. Ej: the Creation Support programme � � New creation centres - Art Factories � � In the last 2 years Spain has seen the creation of art factories to develop R&D in culture to reduce the impact of the crisis – � El Matadero y Medialab (Madrid), Ca l’Estruch (Sabadell), Centro Pàrraga (Múrcia), La FuNdicIOn (Bilbao), Tabacalera (Donostia) � � The Art Factories programme of Barcelona: http://www.bcn.cat/fabriquesdecreacio/en/
Touring in Spain � � Be aware � � The best way in to Spain is to perform in a fair or a festival. � � There are no connections between festivals and fairs. Going to an event does not guarantee a tour. � � The market for international proposals is small. The main venues or events with budget to afford production are less that 20 in the whole country. � � Work with non textual creations. Audiences don’t speak languages. � � Spain has only a few networks and are mainly regional or national, to promote touring of Spanish companies for indoor programmes. � � Taxation Taxation of performing arts is unclear and changeable. � � � � Important to be aware of the rules before signing contracts. � � Have clear talks with the event manager that contracts you to avoid surprises regarding taxes of 24.75% on fees and cost of VAT (21%)
Touring in Spain � � The main fairs and festivals with international programme � � Catalonia � � FiraTàrrega (performing arts, outdoor arts and site specific) www.firatarrega.com � � Mercat de Música Viva de Vic (music) www.mmvv.cat � � Fira de Titelles de Lleida (puppets) www.titelleslleida.com � � Trapezi (circus) www.caer.cat � � Mediterrania (traditional and folk) www.firamediterrania.cat � � Al Carrer (outdoor arts) www.atriumviladecans.com � � Festival Grec (summer festival of Barcelona) http://grec.bcn.cat/ � � Festes de la Mercè (outdoor arts and music) www.bcn.cat/cultura � � Temporada Alta (new formats, indoor) www.temporada-alta.net � � Valencia � � Festival de Vila-real (outdoor arts) www.ajvila-real.es
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