Focus Groups Continuous Improvement Toolkit . www.citoolkit.com The - - PowerPoint PPT Presentation

Continuous Improvement Toolkit . www.citoolkit.com

Continuous Improvement Toolkit Focus Groups

Continuous Improvement Toolkit . www.citoolkit.com

Check Sheets

Data Collection

Process Mapping Flowcharting Flow Process Charts 5S Value Stream Mapping Control Charts Mistake Proofing Tree Diagram*

Understanding Performance

Fishbone Diagram Design of Experiment

Implementing Solutions** Creating Ideas

Brainstorming Attribute Analysis

Deciding & Selecting

Decision Tree Force Field Analysis Cost Benefit Analysis Voting

Planning & Project Management*

Value Analysis Kaizen Events Quick Changeover

Managing Risk

FMEA PDPC RAID Log* Observations Focus Groups

Understanding Cause & Effect

Pareto Analysis IDEF0 5 Whys Matrix Diagram Kano Analysis KPIs Lean Measures Importance-Urgency Mapping Waste Analysis Fault Tree Analysis Relationship Mapping* Benchmarking** SCAMPER** C&E Matrix Confidence Intervals Pugh Matrix SIPOC* Prioritization Matrix Stakeholder Analysis Critical-to Tree Paired Comparison Improvement Roadmaps Interviews QFD Graphical Analysis Lateral Thinking Hypothesis Testing Visual Management Ergonomics Reliability Analysis Cross Training How-How Diagram** Flow Time Value Map ANOVA Gap Analysis* Traffic Light Assessment TPN Analysis Decision Balance Sheet Suggestion systems Risk Assessment* Automation Simulation Break-even Analysis Service Blueprints DMAIC Process Redesign Run Charts TPM Control Planning Chi-Square SWOT Analysis Capability Indices Policy Deployment Data collection planner* Affinity Diagram Questionnaires Probability Distributions Bottleneck Analysis** MSA Descriptive Statistics Cost of Quality* Process Yield Histograms & Boxplots Just in Time Pick Chart Portfolio Matrix Four Field Matrix Root Cause Analysis Data Snooping Morphological Analysis Sampling Spaghetti Diagram Pull OEE Mind Mapping* Project Charter PDCA

Designing & Analyzing Processes

Correlation Scatter Plots Regression Gantt Charts Activity Networks RACI Matrix PERT/CPM Daily Planning MOST Standard work Document control A3 Thinking

The Continuous Improvement Map

Multi vari Studies

Continuous Improvement Toolkit . www.citoolkit.com

Focus Groups:

 A meeting that is conducted to obtain feedback on a particular

topic from the point of view of a targeted participants.

 A type of interview made to a homogeneous group of people  Aims to collect perception, opinions, feelings, ideas, and

attitudes towards something.

 Provides an opportunity to:

• Share ideas.
• Obtain qualitative feedback through
• pen questions and group dialogue.
• Focus Groups

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Typical Applications:

 In marketing research studies to acquire more knowledge about

customers and markets.

 In project management and improvement initiatives to collect

information from experts relevant to the subject matter.

• For example, a focus group can be used to design questionnaires

before conducting a survey.

• Focus Groups

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In the World of Marketing:

 Focus groups are seen as a reliable research tool to gather

information on existing products or services.

 They help:

• Understanding and prioritizing customer expectations and need.
• Gaining insights into the satisfaction concerns.
• Verifying perceptions of a product or service.

 They are also used to acquire feedback

• n new products, services or concepts.

 They allow observing people interacting

with a physical product or a prototype.

• Focus Groups

Continuous Improvement Toolkit . www.citoolkit.com

 Focus groups can be undertaken through different media:

• Face-to-face meetings.
• Online focus group.
• Teleconference focus group.
• Focus Groups

Continuous Improvement Toolkit . www.citoolkit.com

How to Conduct a Focus Group:

 Define the objectives of the focus group.  Decide who should moderator the focus

group to facilitate the discussion.

 Select the participants based of their

relevance and potential contribution.

 Prepare the outline and the list of questions.  Invite the participants by mail at least two weeks prior the

meeting.

 A follow-up call is required to confirm attendance two days

prior the meeting.

• Focus Groups

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How to Conduct a Focus Group:

 Conduct the focus group:

• Start by stating your objectives.
• Ask questions in an interactive way where participants are free to

talk with other group members.

• Allow everyone to respond to every question asked.
• Record important ideas and observed conversation patterns.
• Before completing, ask the participants

for additional input or comments.

 Process then analyze the data.

• Focus Groups

Continuous Improvement Toolkit . www.citoolkit.com

Further Information:

 It is important that the facilitator acts as a neutral person and

support freedom of speech.

 Affinity diagrams are often used to find themes in the

comments of participants.

• Focus Groups