Florida 2018 Driving Under the Influence Media Survey By Chris - PowerPoint PPT Presentation

Florida 2018 Driving Under the Influence Media Survey By Chris Craig, FDOT Traffic Safety Administrator Florida Department of Transportation

Priority Areas Florida Department of Transportation

NHTSA Funding Condition  Requires State Participation in 3 NHTSA National Waves  May 15 – June 4 Click It or Ticket  August 16 – September 4 Drive Sober or Get Pulled Over  December 13 – 31 Drive Sober or Get Pulled Over Florida Department of Transportation

Florida Department of Transportation

Drive Sober or Get Pulled Over Advertising Total Budget - $3,285,000  Statewide Media Campaign - $650,000  Professional Sports Marketing - $2,000,000  Major College Sports Marketing - $459,000  TV Sports Campaign - $216,000  Campaign Development - $50,000 Florida Department of Transportation

St. John & Partners – Jacksonville FL. Florida Department of Transportation

Statewide Media Campaign Florida Department of Transportation

Professional Sports Marketing  Basketball  Orlando Magic  Miami Heat  Baseball  Tampa Bay Rays  Miami Marlins  Hockey  Tampa Bay Lightning  Florida Panthers  Football  Miami Dolphins  Jacksonville Jaguars  Tampa Bay Buccaneers  NASCAR  Miami-Homestead  Daytona Florida Department of Transportation

Major College Sports Marketing  Florida State University  University of Florida  University of Miami Florida Department of Transportation

Major College Sports Marketing Florida Department of Transportation

TV Sports Campaign Florida Department of Transportation

1,539 Completed Surveys Florida Department of Transportation

Executive Summary  Out of all the media markets, the Tampa DMA has the greatest exposure to the Drive Sober or Get Pulled Over campaign, with 57% having read, seen, or heard about it.  The West Palm Beach media market is the least likely to have been exposed to the Drive Sober or Get Pulled Over campaign, with only 36% reporting having read, seen, or heard anything about it.  Television was the most popular response when respondents were asked where they had read, seen, or heard about the Drive Sober or Get Pulled Over campaign at 46%, followed by Electronic Message Board over the Road at 43% of respondents. Florida Department of Transportation

Executive Summary  Respondents 65 years of age or older are the least likely of all the age groups to have read, seen, or heard of the Drive Sober or Get Pulled Over campaign (36%).  Out of all age groups, those 45-54 years old are the most likely to have read, seen, or heard anything about the Drive Sober or Get Pulled Over campaign at 59%. Those 18-24 and 25-34 are close with 58% and 55%.  2018 – Overall, Florida’s awareness of the campaign has continued to increase, with just under half of the sample (49.1%) reporting that they had seen or heard the campaign, compared to (44.7%) in 2017. Florida Department of Transportation

Questions Florida Department of Transportation

Florida 2018 Driving Under the Influence Media Survey By Chris - PowerPoint PPT Presentation

Florida 2018 Driving Under the Influence Media Survey By Chris Craig, FDOT Traffic Safety Administrator Florida Department of Transportation Priority Areas Florida Department of Transportation NHTSA Funding Condition Requires State

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