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Financial Results Presentation Financial Results Presentation for the year ended for the year ended December 31, 2006 December 31, 2006 February 14 th , 2007 Coca-Cola West Holdings 2579 PR IR Group Contact TEL


  1. Financial Results Presentation Financial Results Presentation for the year ended for the year ended December 31, 2006 December 31, 2006 February 14 th , 2007 Coca-Cola West Holdings ( 2579 ) PR ・ IR Group Contact TEL 81-(0)92-283-5718 FAX +81-(0)92-283-5729 URL http://www.ccwh.co.jp/ E-mail masahiro-takase@ccwh.co.jp

  2. Contents Contents I. 2006 Financial Results [Reference] ・ Market share (OTC channel) 1 . 4Q highlight ・ By brand sales volume / revenues / GP composition 2 . Full year highlight ・ By channel sales volume / revenues / GP composition ・ Group company overview ・ Financial data II. 2007 Annual Business Plan ・ Group structure 1 . 2007-2009 three year business plan ・ Group company profile 2 . 2007 market outlook and sales volume plan ・ Coca-Cola system in Japan ・ Explanation of terminology 3 . 2007 financial plan 4 . 2007 annual business plan 5 . 2007 sales volume achieving scenario 6 . 2007 channel strategy 7 . 2007 brand strategy 8 . 2007 capital investment plan 1

  3. 2 I. 2006 Financial Results

  4. 4Q Highlight (Oct-Dec)– Sales Volume � Sales Volume : vs. Plan –2.8%, vs. LY +1.3% ( thousand cases ) 2005 4Q 2006 4Q vs. Plan vs. LY Plan Actual Actual ※ 1 ※ 2 Change % change Change % change Sales Volume 43,499 45,351 44,061 -1290 -2.8 562 +1.3 ※ 1 : 2005 4Q Actual figure is the total of CCWJ 、 Kinki CCBC 、 Mikasa CCBC 2005 actual. ※ 2 : The above plan is based on the performance forecast announced as of Aug. 8, 2006. < Sales Volume by quarter ( vs. Last Year) > 5 1.3 -0.7 0 -4.0 -4.6 -5 (%) 1Q 2Q 3Q 4Q ※ Sales volumes of 1Q and 2Q are the sum of CCWJ 、 Kinki CCBC and Mikasa CCBC actuals. 3

  5. 4Q Highlight (Oct-Dec) – Brand Strategy 4Q Activity Points Actual Sales Volume By Brand � Recapturing and strengthening Coca-Cola : Sales of Diet Coca-Cola expand, exceeded the last year key brands Soukenbicha : Keep good condition, 500PET fit bottle is especially good. ■ Coca-Cola Aquarius : Blue and freestyle keep good condition ⇒ Continued expansion of Diet Coke ⇒ Expanding sales by creating a Christmas theme at Hajime : Sales fell the outlets. Morino Mizu : Sales rose from expansion of market ■ Georgia Karada Meguricha : Good sales are maintained ⇒ Recapturing and strengthening during peak Fanta : Sales rose by launch of seasonal flavors(+24.8%) seasons 2006 4Q ■ Aquarius vs. Plan vs. LY Actual ⇒ Continued expansion of favorable sales by (thousand cases) Change % ch Change % ch introducing a sub flavor, “Vitamin Guard” ⇒ Implementation in testing hot drinks Coke 3,202 -135 - 4.0 +71 +2.3 Georgia 11,560 -1,068 - 8.5 -345 - 2.9 ■ Non-Sugar Tea Sokenbicha 3,322 +111 +3.4 +389 +13.3 ⇒ Continued coverage of “ Karada Meguricha ” as well Aquarius 3,271 -376 - 10.3 +218 +7.1 as implementing new promotions Hajime 1,943 -419 - 17.7 -280 - 12.6 ⇒ Implementation of hot drinks Morino Mizu 1,504 +112 +8.0 +211 +16.3 Others 19,259 +485 +2.6 +298 +1.6 Total 44,061 -1,290 - 2.8 +562 +1.3 4

  6. 4Q Highlight (Oct-Dec) – Georgia � The flagship products which occupy about 60% of Georgia sales expanded steadily after renewal. � On the other hand, new products suffered downturn compared with the previous year. < 4Q Sales volume by flavor (% change vs. 2005) > % Change Tasty +19.7 Emblem black +16.1 European +14.0 Emerald Mountain blend +6.9 New products -19.9 Georgia total -2.9 < Sales volume of flagship products (% change vs. 2005) (%) +19.7 20 Tasty +14.0 7/10 renewal 10/2 renewal +16.1 15 +9.5 +14.0 10 +4.4 Emblem 5 -0.1 +6.9 0 -1.0 European -2.5 -5 -0.6 -6.2 -10 Emerald -15 -17.1 -15.1 -14.0 -20 -18.8 1Q 2Q 3Q 4Q 8/28 renewal 5/8 renewal 5

  7. 4Q Highlight (Oct-Dec) – Channel Strategy 4Q Activity Points Actual Sales Volume By Channel ■ Vending Vending : Georgia which occupies many of vending machine columns suffered downturn, ⇒ Optimizing the vending machine column …Smooth transition from autumn to winter but sales volume of vending channel products was flat because sales of other brands …Deploying hot products by location expanded. ⇒ Increasing the number of vending machines Chain store : Expanded sales volume by execution …Strengthen development of vending of channel strategies location limit withdrawal CVS/Food service : Exceeded the last year ⇒ Continued implementation in testing chilled products 2006 4Q vs. plan vs. last year ■ Supermarket Actual ( thousand cases ) Change % ch Change % ch ⇒ Maximizing CSD sales in the winter through Vending 14,145 -894 -5.9 -20 -0.1 winter CSD Large PET promotions Chain Store 8,068 -217 -2.6 +428 +5.6 ⇒ Sales recovery of mineral water CVS 4,734 -165 -3.4 +206 +4.6 ⇒ Continued strengthening of category Retail 6,326 -215 -3.3 -350 -5.2 management Food Service 4,750 -84 -1.7 +132 +2.9 Distributor 404 +6 +1.6 -14 -3.3 ■ On-Premise Others 5,634 +280 +5.2 +179 +3.3 ⇒ Investigating in capturing the market through Total 44,061 -1,290 -2.8 +562 +1.3 establishing a new business model. 6

  8. 4Q Highlight (Oct-Dec) – Consolidated P&L � Revenue: vs. Plan 3,568 MM JPY decline (‐ 3.5% )、 vs. LY 41,073 MM JPY increase (+ 70.1% ) � Operating Income: vs. Plan 113 MM JPY increase (‐ 3.1% )、 vs. LY 1,689 MM JPY increase (+ 94.1%) ( million yen ) 2006 4Q 2005 4Q Plan Actual vs. Plan vs. LY Actuals ※ 1 ※2 Change % ch Change % ch Revenues 58,557 103,200 99,631 -3,568 -3.5 41,073 70.1 1,796 3,600 3,486 -113 -3.1 1,689 94.1 Operating Income 1,999 3,900 3,851 -48 -1.2 1,581 92.6 Recurring Income 2,168 2,200 2,385 185 8.4 216 10.0 Net Income ※ 1 : 2005 4Q Actual figure is the total of CCWJ 、 Kinki CCBC 、 Mikasa CCBC 2005 actual. ※ 2 : The above plan is based on the performance forecast announced as of Aug. 8, 2006. ■ Reference : In the case of adding ex-KINKI group’s actual ( million yen ) 2006 4Q 2005 4Q vs. LY Actual Actual ※ Change % ch Revenues 100,900 99,631 -1,268 -1.3 2,700 3,486 786 29.1 Operating Income 2,800 3,851 1,051 37.6 Recurring Income 2,800 2,385 414 -14.8 Net Income ※ The above 2005 4Q Actual is adjusted based on a total of ex-CCWJ and ex- Kinki CCBC, eliminating inter-company transaction. 7

  9. 4Q Consolidated Profit Changes Factors (vs.Plan) < Gross Profit > (100 million yen) 2006 4Q Gross profit plan 444 Vs. plan : -1,300 million yen Impact from sales companies (*) -11 * Main factors for profit decrease Sales volume decrease Impact from sales companies (*) Impact from sales companies(*) -4 Decrease by sales mix Sales volume decrease Increase of - 1,100 million yen +2 others Sales mix - 400 million yen 431 2006 4Q Gross profit actual * Sales companise are CCWJ, KINKI CCBC, and MIKASA CCBC. 400 < Operating Income > (100 million yen) Vs. plan : -100 million yen 2006 4Q Operating income plan 36 * Main factors for decrease Decrease of gross profit Decrease of gross profit -13 -1,300 million yen Increase of personnel cost Increase in personnel cost -9 -900 million yen Decrease in advertising cost +10 * Main factors for increase Decrease of advertising cost Decrease in sales commission +5 -1 billion yen +3 Decrease of depreciation cost Decrease of sales commission 500 million yen +3 Decrease of others Decrease of depreciation cost 300 million yen 2006 4Q Operating income actual 35 0 10 20 30 40 8

  10. 4Q Consolidated Profit Changes Factors (vs.LY) < Gross Profit > (100 million yen) Vs. last year : +17,600 million yen 255 2005 4Q Gross profit * Main factors for increase Increase for the Kinki group sales +192 Increase of Kinki group 19,200 million yen Increase of sales volume +3 Increase of sales volume -12 Change in account classification 300 million yen * Main factors for decrease -4 Decrease by sales mix Change in account classification Other -3 - 1,200 million yen Sales mix - 400 million yen 2006 4Q Gross profit 431 200 < Operating Income > (100 million yen) Vs. last year : +1,700 million yen 18 2005 4Q Operating income * Main factors for increase Increase of gross profit +176 Increase of gross profit 17,600 million yen +12 Change in account classification Change in account classification 1,200 million yen +2 Decrease of advertising cost Decrease in advertising cost 200 million yen +2 Decrease of rental expense Decrease of rental expense +2 Other 200 million yen * Main factors for decrease -174 Increase of Kinki group SG&A Kinki group SG&A -3 -17,400 million yen Increase in personnel cost Increase in personnel cost 35 2006 4Q Operating income -300 million yen 0 9

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