Final Checklist for Giving Tuesday PRESENTED BY Agenda Where - - PowerPoint PPT Presentation

Final Checklist for Giving Tuesday

PRESENTED BY

Agenda

❑Where you should be ❑3 weeks out – Success Checklist ❑Why you should use peer to peer fundraising for GivingTuesday ❑Questions

The antidote to fear and uncertainty is action.

Tasks that should already be accomplished

• Decide on communication tools
• Determine who will run your social media campaign (staff,

consultant, volunteer, etc.)

• Decide if your organization will attend or host an event on Giving

Tuesday

• Work on your “thank you” plan for donors for day-of and post-

GivingTuesday

• Create board task list and assign to members

Tasks that should already be accomplished

• Send invites to day-of events (if having one)
• Schedule key meetings with donors (pre-commitments)
• Begin talking about your involvement in GivingTuesday at meetings

and events.

• Bring postcards with you to leave in office lobbies, coffee shops, etc.
• Continue to implement your communications plan (emails, social

media posts, etc.)

• It’s not too late!! Resources for Procrastinators!

Three Weeks Out – Expand Promotions

• Prepare for Marketing Blitz
• Customize email templates and schedule e-blasts to go out
• Finalize social media schedule and content
• Finalize partnerships with businesses
• Contact local media (press release, op-ed)
• Finalize your day-of plan for outreach, reporting and

celebrating

Two Weeks Out – Heavy Marketing Begins

• Accelerate communications
• Weekly drip email goes out with campaign highlights and action

steps for ambassadors

• Make targeted phone calls to donors
• Distribute fliers to businesses in your area
• Host your kickoff event (if having one) to talk to community/

donors about Giving Tuesday

• Update social with “2 weeks to go” messaging

One Week Out – Heavy Marketing Continues

• Communications Countdown!
• Continue social media presence
• Remind Board of roles (outreach, sending emails, etc)
• Finalize day-of event plans (if applicable)
• Finalize day-of roles and staffing plan
• Schedule social media posts
• Highlight and challenges or matches you have
• TEST YOUR DONATION PAGE- do a test run

Day Of – GivingTuesday!!!!

• Kick off with a bang! Have a few donors

ready to give at midnight!!

• Check in with all board members and

ambassadors to make sure they implement your plan

• Be active ALL DAY on social media
• Thanks donors and volunteers
• Attend any GivingTuesday events

Day After- You Made It!!!

• Breathe!!!
• Celebrate!!!!!
• Continue to implement your plan of thanking donors
• Continue data collection
• Connect with those who didn’t give
• Inform your supporters on your accomplishments/goals

Giving is not the end goal; It’s one way we build the community we want to live in.

5 Reasons to Make Your GivingTuesday Campaign a Peer-to-Peer Fundraising Campaign

• 1. Peer-to-Peer Fundraising Campaigns Cut Through The Noise
• 2. Peer-to-Peer Fundraising Campaigns Are Ideal For One-Day

Giving

• 3. Peer-to-Peer Fundraising Provides An Opportunity For Meaning
• 4. Peer-to-Peer Fundraising Campaigns Take Burden Off Staff
• 5. Thanksgiving Brings Peer-to-Peer Fundraising Opportunities

Continued Learning Opportunities

Online Giving Blackbaud Institute 2019 Charitable Giving Report & Peer-to-Peer Fundraising Study Giving Tuesday 2019 Impact Report Planning Your Giving Day Campaign GivingTuesday 2020 Complete Guide for Nonprofits Blackbaud Guide to a Successful Giving Day Give Gab Ultimate Guide to Giving Tuesday Join Forefront’s Fundraising Sustainability Group and connect to your peers. Email kmontgomery@myforefront.org to learn how.

Questions?

Lily A. Blouin lblouin@myforefront.org Suzy Lee slee@myforefront.org Sarah Tapscott stapscott@myforefront.org