Final Checklist for Giving Tuesday PRESENTED BY Agenda Where - PowerPoint PPT Presentation

Final Checklist for Giving Tuesday PRESENTED BY

Agenda ❑ Where you should be ❑ 3 weeks out – Success Checklist ❑ Why you should use peer to peer fundraising for GivingTuesday ❑ Questions

The antidote to fear and uncertainty is action.

Tasks that should already be accomplished • Decide on communication tools • Determine who will run your social media campaign (staff, consultant, volunteer, etc.) • Decide if your organization will attend or host an event on Giving Tuesday • Work on your “thank you” plan for donors for day-of and post- GivingTuesday • Create board task list and assign to members

Tasks that should already be accomplished • Send invites to day-of events (if having one) • Schedule key meetings with donors (pre-commitments) • Begin talking about your involvement in GivingTuesday at meetings and events. • Bring postcards with you to leave in office lobbies, coffee shops, etc. • Continue to implement your communications plan (emails, social media posts, etc.) • It’s not too late!! Resources for Procrastinators!

Three Weeks Out – Expand Promotions • Prepare for Marketing Blitz • Customize email templates and schedule e-blasts to go out • Finalize social media schedule and content • Finalize partnerships with businesses • Contact local media (press release, op-ed) • Finalize your day-of plan for outreach, reporting and celebrating

Two Weeks Out – Heavy Marketing Begins • Accelerate communications • Weekly drip email goes out with campaign highlights and action steps for ambassadors • Make targeted phone calls to donors • Distribute fliers to businesses in your area • Host your kickoff event (if having one) to talk to community/ donors about Giving Tuesday • Update social with “2 weeks to go” messaging

One Week Out – Heavy Marketing Continues • Communications Countdown! • Continue social media presence • Remind Board of roles (outreach, sending emails, etc) • Finalize day-of event plans (if applicable) • Finalize day-of roles and staffing plan • Schedule social media posts • Highlight and challenges or matches you have • TEST YOUR DONATION PAGE- do a test run

Day Of – GivingTuesday!!!! • Kick off with a bang! Have a few donors ready to give at midnight!! • Check in with all board members and ambassadors to make sure they implement your plan • Be active ALL DAY on social media • Thanks donors and volunteers • Attend any GivingTuesday events

Day After- You Made It!!! • Breathe!!! • Celebrate!!!!! • Continue to implement your plan of thanking donors • Continue data collection • Connect with those who didn’t give • Inform your supporters on your accomplishments/goals

Giving is not the end goal; It’s one way we build the community we want to live in.

5 Reasons to Make Your GivingTuesday Campaign a Peer-to-Peer Fundraising Campaign 1. Peer-to-Peer Fundraising Campaigns Cut Through The Noise 2. Peer-to-Peer Fundraising Campaigns Are Ideal For One-Day Giving 3. Peer-to-Peer Fundraising Provides An Opportunity For Meaning 4. Peer-to-Peer Fundraising Campaigns Take Burden Off Staff 5. Thanksgiving Brings Peer-to-Peer Fundraising Opportunities

Continued Learning Opportunities Online Giving Blackbaud Institute 2019 Charitable Giving Report & Peer-to-Peer Fundraising Study Giving Tuesday 2019 Impact Report Planning Your Giving Day Campaign GivingTuesday 2020 Complete Guide for Nonprofits Blackbaud Guide to a Successful Giving Day Give Gab Ultimate Guide to Giving Tuesday Join Forefront’s Fundraising Sustainability Group and connect to your peers. Email kmontgomery@myforefront.org to learn how.

Questions ? Lily A. Blouin lblouin@myforefront.org Suzy Lee slee@myforefront.org Sarah Tapscott stapscott@myforefront.org