Feeding the City is a 1 year-long incubation programme for - - PowerPoint PPT Presentation

Feeding the City is a 1 year-long incubation programme for early-stage entrepreneurs passionate about creating sustainable food- related businesses that benefit UK communities and society at large, while creating employment opportunities particularly for people from disadvantaged backgrounds.

Feeding the City

• Nation-wide programme
• 12 months of intense support
• Fully funded
• Designed for teams or individuals who are rooted in the

community they are serving

• Supporting sustainable food-related businesses to

benefit communities, society and the environment Partners : Impact Hubs, Sustain, Food Ethics Council, WWF, Social Enterprise UK Funders: The Mark Leonard Trust, Bank of America Merrill Lynch, Seeds of Change

We want to to empower communities to make a positive difference to their lives by running a food business.

How does it work?

After applications, 16 teams are selected for a 1 month-long learning journey, simultaneously rolled

• ut in 2 major UK cities

The 8 that show the most entrepreneurial talent and impact potential in their target communities receive 9 further months of targeted support At the end of the programme, 8 food-related social businesses are created

Fo Focus cus

Targeted communities can be local and geographic in nature (such as the schools in the Borough of Hackney); or a particular segment of the population (for example: the elderly community) Submitted ideas can relate to the production, access, processing, distribution, consumption or/and disposal of food in a more sustainable and socially impactful way Participants don’t need to present a proof of concept, but need to prove they are backed by the target community they are aiming to benefit The programme looks at food issues from a systemic point of view and contribute to address one of the UN Sustainable Development Goals (SDGs)

Seeding Sprouting Harvesting

Acceleration

Growing

Idea development

• 2 months long
• 12 Idea-generation

workshops in IHs and partners across the UK

• Online application
• Selection of 16 winning

teams

• 1 month long
• 2 weekends of learning

activities, held in major UK cities

• Community Events or

Crowdfunding Campaigns

• £500 bursary
• 3 months long
• 3 events, 2 days each,

again over weekends, to bring the 8 finalists to the next stage of development

• £5000 bursary
• 6 months long
• Bespoke support by Business Tutors and

Mentors

• Some site-visits, but most activities taking

place in loco

• 1 business workshop followed by a large

Finance Fair

• Final event to showcase (and taste) the final

results

December-February March April - June July - November

Seeding

1-mo month th camp ampai aign across cities where the Impact Hub Network is present and where it has partners 12 i 12 idea ea-generation works kshops aimed at learning about the programme, meet the organisers and

• ther applicants, form teams and refine ideas

So Social m med edia c campaign (including live-feeds during the workshops) Onl Online a ne application and 16 t 16 tea eams selected

Sprouting

1-mo month th learn arning journ rney business foundations and development of Bu Business Model Can anvas as and El Eleva vator Pi Pitch ch. Te Test t assump mpti tions by working closely with other participants and supported by business, social impact and sustainability experts. Un Understanding (and if necessary re-formulating) th the pro roblem statement. Co Community y eve vent or cr crowdfu funding ca campaign: ability to rally the target community

Gro Growi wing ng

8 8 team eams selected to ki kick-sta start rt their companies under the guidance of top mentors, business tutors and exp xperts.

3 3 mont nths hs divided into 3 gatherings:

• Fi

First ga gather hering ng: finalise Action Plans and meet Mentors and Business Tutors. Workshops on financial forecasting,

• rganisational structures and marketing strategy.
• Sec

Second nd ga gather hering ng: check progress against Action Plan, review assumptions accordingly and stress-test business

• model. Meet experts in pricing strategy and customer segmentation.
• Th

Third ga gather hering ng: finalise Business Plans

6 6 mont nths hs of personalised and hig highly hly- ta tailore red su support rt by mentors, business tutors and experts 1 business works kshop followed by a Financ Finance e Fair Fair Le Less cl clas assroom, mo more re fi field!

Market Approach Operational Capacity Investment Readiness

Harvesting

Closing event

Hi High-vi visibility y eve vent, hosted by Impact Hub King’s Cross in London. Ov Over 100 guests, including the 16 teams, Impact Hubs, programme’s donors, mentors, tutors, partners, and experts. Me Media campaign on feeding our growing cities and the communities that reside within them. Kick-start fol follow

• w-up

up ac actio ion n to scale ale those with potential

Meet the 2019 cohort

Ki Kina Ma Mama

Kina Mama is a home delivery service of healthy organic food to new mums (postnatal and breastfeeding) in the area of royal borough of north kensington and

• Chelsea. We believe it takes a

village to raise a child and we are here to offer our help and service.

Ti Tiger ermylk

A locally made, dairy free milk, which is delivered in reusable glass bottles.

The Cooki king Club

Healthy, affordable home-cooked food for everyone! The Cooking Club provides meal kits and classes specially designed for people with

• disabilities. The kits will include the

ingredients to enable individuals to make healthy meals easily. People can gain work experience by working with us to prepare the meal kits.

Ur Urban Farm Shop

The Urban Shop mission is to provide a secure route to market for local producers and ethically sourced food. We will open a convenience retailer with this ethos, attracting busy city residents through a high quality freshly made food to good offer.

Sisterwom woman Vegan

Afro/Caribbean catering and supper clubs that aims to make veganism more accessible for the black community.

Ru Ruby by & Gra race

We make make scrumptious plant- based food from African plants and botanicals while providing training and employment support for women.Every product bought contributes to empowering a woman in London and our farmers (mostly female) and set them on a path to financial independence.

Blackb kbirds Bake kery

Ou Our m mis issio ion is is t to c create a an env environm nment entally sus ustaina nable, e, et ethi hical bake kery that works ks within the co community y provi viding training to hel help peo eople e get et int nto em employment ent. We We will provi

• vide high qual

ality, y, trad aditional

• nally-made bread and cake

kes us using ng locally sour urced ed and nd socially res espons

• nsible

e ing ngred edient ents in n Bi Birmingh gham’s Jewellery Quarter.

Br Brighton

• n Food
• od Factor
• ry

A food factory sustainably producing healthy affordable meals at scale using local suppliers.

Testimonials from the 2018 cohort

“I’m not sure we would have made so much progress without Feeding the City incredible help and expertise. They are always

• n hand to give us advice and talk through any problems we

may be experiencing, as well as putting us in touch with experts in the field. The best part of being on this programme is meeting other incredible food start-ups. We have made some amazing friendships and it is great to have other people to bounce ideas off and share the highs and lows of setting up your own business. Feeding the City also gave Voodoo Burgers

• ur very first catering platform, enabling us to establish
• urselves as a brand and to focus and promote our menu."

Je Jenny y from Voodoo Bu Burgers “The BCG training was very professional and attended by an impressive number of consultants, two of whom even had relevant food start-up experience. We named threats and opportunities along the complete supply chain process of our particular business idea. It was enlightening to do an exercise that I had done many times on large scale industrial projects applying to our little start-up! Everyone really got into the exercise and the results were useful for our own follow-up. Great minds focussed for an hour can give a great boost to a small business start-up!” Be Belinda from Ku Kurds & Whey y

“Our mentorship experience with Helen from Kindling Trust has been an enlightening and essential part of

• ur growth as a social business.. Had we not been able

to call on Helen's expertise and large network through the Kindling Trust, many questions would have been difficult to deal with and could have proved to be a time consuming and costly process overall. It is great knowing that we have Helen to call on and keep us right at the early but key stages of setting up the business.” Co Colin n from Tenem enement ent Veg eg “Lizzie has been a tremendous help to us. As a trained sourdough bread baker and previously the owner of a food business, she has given us a great deal of technical bread- making knowledge, and the confidence that what we are doing can work. Her belief in us and constant encouragement, as well as her personal commitment to helping refugees, has enabled Proof to keep going when we felt like giving up. We have enjoyed working with her to the point where we have encouraged her to consider becoming a trustee, which she is seriously thinking about” Chernise from Proof Bake kery

24

Feeding the City Alumni: Proof Bakery

24 A Real Bread subscription scheme that employs disadvantaged people; such as refugee women, to make slow-proven, freshly- baked, all-natural bread. Their products are delivered weekly to community buildings for households across Coventry. Since the programme, 8 women have gone through their extensive training programme, with 4 now in full-time employment.