Faster, Smarter, Stronger The Past, Present, and Future of Donor - - PDF document

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Faster, Smarter, Stronger The Past, Present, and Future of Donor - - PDF document

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6/12/2019 Faster, Smarter, Stronger The Past, Present, and Future of Donor Intelligence Jay Frost The New Hampshire & Vermont Council of Charitable Gift Planners June 2019 Which superpower would you choose? The Good News 1 6/12/2019

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6/12/2019 1

Faster, Smarter, Stronger

The Past, Present, and Future of Donor Intelligence

Jay Frost

The New Hampshire & Vermont Council

  • f Charitable Gift Planners

June 2019

Which superpower would you choose? The Good News

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6/12/2019 2

The Hidden Crisis in Philanthropy: The Collapse of the Donor Colony

Flat or Declining Retention Rates Declining % Who Give

In 2014, the latest year for which data is available, 56% of American households made a charitable donation. In 2000, that number was 10 percentage points higher, according to the Indiana University Lilly Family School of Family.

Sources: Fundraising Effectiveness Project; The Chronicle of Philanthropy

How Is This Possible?

  • The top 1% are now

worth about $30 trillion.

  • Roughly half of all

charitable dollars in the U.S. come from the top 1%.

  • The top 0.1% are the

main players making large gifts.

Source: “Going Beyond Giving,” The Philanthropy Workshop Source: Techead.com

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6/12/2019 3 Donor Intelligence 1.0 Personal Networks

DONOR INTELLIGENCE 2.0

The Rise of Electronic Databases

DONOR INTELLIGENCE 3.0

Volume Prospecting and Research through Batch Processing

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A long, long time ago… What is Electronic Screening?

  • Electronic Screening:

Research on individuals conducted in large batches in order to prioritize opportunities by capacity, affinity, or some other key characteristic(s).

DONOR INTELLIGENCE 4.0

Artificial Intelligence

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AI is everywhere commercial

  • “Every donor is

treated individually according to their preferences and past behavior.”

  • “Unlike predictive

models, AI continues to learn and grow and with each donation the model is improving itself.”

At Gravyty

  • Individualized content

created through natural language processing

  • Proactive travel

suggestions to drive development officers to the best opportunities

  • “Use technology to

democratize fundraising process”

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But do you get the “feels”?

Or is it all just a little creepy?

Sympathy vs. Empathy

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PeaceTech Lab

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Rediscovering Your Superpower

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Where I Discovered Our Superpower

Getting Started

  • Two Pieces of Paper
  • Two Messages

6/11/19 24

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Listen to the World

Listen to Your Brand Ambassadors

Listen at Every Spoke in the Wheel

Research Engagement Sustaining Support Major & Planned Gifts Institutional Support Events Operations

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Listen to Colleagues

Listen to Your Partner

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Listen to Your Children

“Listen earnestly to anything your children want to tell you, no matter

  • what. If you don't listen eagerly to

the little stuff when they are little, they won't tell you the big stuff when they are big, because to them all of it has always been big stuff.”

  • Catherine M.

Wallace

Listen to Yourself

Jay Frost 571-426-6214 Email: jay@frostonfundraising.com Website: www.frostonfundraising.com LinkedIn: Jay Frost Twitter: @gordonjayfrost Facebook: Frost on Fundraising

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