Families Rule! More than 100 million trips per year include kids - - PowerPoint PPT Presentation

Families Rule!

More than 100 million trips per year include kids 44 percent of leisure travelers took kids in last year Families are the leading type of leisure travelers 82% plan to vacation in 2012, up from 2011

That Includes Grandparents

37 percent traveled with grandchildren this year 22 percent traveled just with their grandkids 67% say kids are never too old to be treated to a family vacation

Families Spend!

Family travelers average 4.5 trips per year 74% of family travelers plan to spend more or the same in 2012 as last year 79% of family travelers opt for hotel stays in 2012 Grandparents often pay the bill

Look what’s happening on cruise ships

Well over 1 million kids

are cruising each year

Carnival alone carries

710,000 kids

Crystal reports multigen

groups their fastest growing segment

Family connection

packages increasingly popular

Family travel dreams are realistic

37% want to tour a foreign city 22% want to relax on a beach 18% want to take a cruise 12% want to visit a theme park 11% want to see exotic wildlife

Today’s grandparents

Much more active than

their parents

Those born before 1946

= 21% of all leisure travelers

They take 4 or more trips

a year

Looking for memorable

adventures to share with grandkids

Grandparents want to share the world

Tauck says 2/3rds of family

trips include grandparents

Thompson’s multigen business

up 50% - Tanzania the favorite

OARS featuring multigen in

their 2013 catalog

Abercrombie & Kent says

multigen travel key motivator for big increase in bookings with kids

Where does it start?

3/4ths of leisure travelers use web to plan Even grandparents using social media for travel tips 64% of boomers have Facebook accounts Use of tablets increased 400% this year

Think Happy Thoughts

It’s About Memories

Beyond R&R More time together Family bonding New connections for new families Many parents take families to a place they visited as kids

That Special Occasion

69% of leisure travelers have taken a trip to celebrate

a special event in the past year

1 in 4 went to a family reunion With social media, they share experiences real time

Healthier Food for Today’s Kids

Moms don’t want kids eating from fattening kids’ menus Kids are more sophisticated eaters these days Michelle Obama’s “Lets Move” campaign is a good model It’s time to revamp kids menus

Pluses of on-board kids’ clubs

Guilt-free time for

parents and grandparents

Happy teens Day care for littlest

cruisers

Giveaways for 21st Century kids

Make it meaningful No more junk How about local kids travel guide? Locally made snack? Reusable water bottle? Toy they can photograph everywhere they go

Pay attention to the kids online

45% of kids have a say in vacation planning Offer online content aimed at kids Interview local and visiting kids – share stories

More than 29 million teens in US; 12.1 million “tweens” Growing numbers traveling solo with grandparents Look to successful cruise programs Tout free internet Create special packages so teens can bring a friend Teen hangout area Teen advisory board

Pay attention to the teens too

Happy kids = vacation joy

Encourage kids to participate in trip planning The more kids help plan, the happier they’ll be Happy kids = return customers

Been there, done that

1/3 leisure travelers who use

internet for travel info now seeking info from online forums and communities.

That includes grandparents 30% baby boomers and 19%

• f those born before 1946

using online forums for travel planning

Help families connect to

previous visitors and local families

Create content using real

families and real stories

Families living farther apart than ever View holidays as good time for R&R as well as reunions If they have to travel anyway, they want it to be fun Thanksgiving week a great time to offer special packages for multigen families Free turkey?

Thanksgiving is a good time for multigen trips

But Don’t Expect Perfection!

Traveling with kids is NOT easy Raising kids is messy, aggravating – and immensely rewarding Traveling with kids is more wonderful than parents expect Grandparents probably have learned this by now

Sources include:

2012 Portrait of the American Travelers (MMGY Global/Harrison Group) TripAdvisor Travelocity US Travel Association US Census Bureau PhoCusWright Austin Lehman Adventures Thomson Family Adventures Abercrombie&Kent Disney Tauck Tours OARS Crystal Cruises Holland America Carnival Cruise Lines International Assoc. Dude Ranchers Assoc. Park City Mountain Resort Family Travel Forum TravelingMom.com

Happy Travels!