Falsified Medicines WHO Definition: Medical products that - - PowerPoint PPT Presentation

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Falsified Medicines WHO Definition: Medical products that - - PowerPoint PPT Presentation

Falsified Medicines WHO Definition: Medical products that deliberately/fraudulently misrepresent their identity, composition or source No silver bullet to tackle Falsified Medicines Fight the Fakes Creates a global movement of organizations


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Falsified Medicines

WHO Definition:

Medical products that deliberately/fraudulently misrepresent their identity, composition or source

No silver bullet

to tackle Falsified Medicines

Fight the Fakes

Creates a global movement of

  • rganizations and individuals

united against falsified medicines

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Started with10

37 now!

Partner organizations, which include representation of patients, doctors, nurses, disease specific organizations, research institutes and teaching organizations, foundations, wholesalers, pharmacists, R&D- based pharmaceutical industry and generic manufacturers.

NEW PARTNERS!

Fight the Fakes Campaign

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COORDINATING KEY PLAYERS:

A GLOBAL ALLIANCE TO PROTECT PATIENTS FROM FAKE MEDICINES, ESTABLISHED AND RECOGNIZED AS A KEY FORCE.

RAISING AWARENESS:

PUTTING A NAME AND FACE TO THE IMPACT OF FAKE MEDICINES AND INCREASING DIALOGUE AROUND THE ISSUE.

EMPOWERING PEOPLE:

SERVING AS A KEY SOURCE OF INFORMATION AND INCENTIVIZING ORGANIZATIONS AND INDIVIDUALS TO SPEAK UP.

About the Campaign

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Statements at WHA Demonstrating support for WHO leadership against falsified medicines. Events in the margins of WHA Workshops for specific audiences Pharmacists, regulators etc. Media Roundtables on falsified medicines Adding falsified medicines as “hot topic”; Roundtables to provide a better understanding of regulatory issues and to highlight patient safety risks posed by falsified medicines. Articles & op-eds throughout the world Media conferences; News Releases; Op-eds, etc.

Coordinating Key Players

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Some examples of joint activities

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Fight the Fakes Week

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STORIES FROM THE FRONTLINE

Sharing the stories of those who are impacted by fake medicines and are speaking up.

PRESENCE IN GLOBAL HEALTH EVENTS

Sharing information and engaging with the global health community. Presence at the 2018 Geneva Health Forum

Raising Awareness

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  • 110 resources to help people get involved in the campaign and 82 web

updates on events and milestones.

  • Materials in English, French, Italian, Japanese, Swahili, Portuguese, Spanish.
  • Over 100,500 website hits.

Empowering People

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Empower IAPO & Patients

ADVOCATES

Speak up!

  • Deterrent legislation
  • Regulatory System

Strengthening

  • Technology implementation

INDIVIDUALS

Be aware!

  • Buy medicines from the

legitimate supply chain

  • Contact your doctor or

pharmacist if you suspect you might have taken a S/F medicine

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sergio@ifpma.org http://fightthefakes.org/ Share your story!

@FightTheFakes

Contact us