Filte Ireland Industry Briefing Wild Atlantic Way Orla Carroll - - PowerPoint PPT Presentation

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Filte Ireland Industry Briefing Wild Atlantic Way Orla Carroll - - PowerPoint PPT Presentation

Dec 25, 2022 459 likes •862 views

Filte Ireland Industry Briefing Wild Atlantic Way Orla Carroll Director of Strategic Development New Businesses Strategic Priorities Improve Build Brand Seasonality & Visitor Business Equity for Regionality Management

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Fáilte Ireland Industry Briefing

Wild Atlantic Way

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Orla Carroll

Director of Strategic Development

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New Businesses

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Strategic Priorities

Seasonality & Regionality Improve Visitor Management & Congestion Business Development Build Brand Equity for Wild Atlantic Way

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Seasonality & Regionality

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Cluster groups

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6 Clusters in 2016 12 Clusters in 2017 Sligo Harvest Food Trails Mizen Signal Station Year Round Opening

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Domestic Season Extension Campaign Autumn 2016

Out of Home Digital Partnerships

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Sales – Distribution Partners

114 Branded Tours on Sale 61,357 Bed Nights Delivered YTD 43 Leads generated 14 Leads converted

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Visitor Management

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“The Landscapes that inspired Star Wars”

“Wild Atlantic Way Sessions”

2 New Wild Atlantic Trails in 2017

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Drives “Off” the Wild Atlantic Way 2016 (i) 2 to pilot in Q4 2016 2017 (i) 2 more to be identified

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New Visitor Experiences for 2017

Fanad Lighthouse, Donegal

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New Visitor Experiences for 2017

Pearse’s Cottage

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New Visitor Experiences for 2017

Derrgimlagh, Connemara

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Business Development

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Brand Equity

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Visitor Experience Plans

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550 Wild Atlantic Way Champions Summer 2016

1000 Wild Atlantic Way Champions Summer 2017

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Increase Wild Atlantic Way Share of Voice Internationally

  • Advertising
  • Publicity
  • Sales/Distribution channels
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Fáilte Ireland/Local Authority International Campaign GB Q4 2016 into Q1 2017

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Publicity

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Distribution

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Strategic Priorities

Seasonality & Regionality Improve Visitor Management & Congestion Business Development Build Brand Equity for Wild Atlantic Way

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Thank You

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Panel Discussion

Pól Ó Conghaile Travel Editor for Irish Independent & Independent.ie

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Panel Discussion

Fionn Davenport

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