Fáilte Ireland Industry Briefing Wild Atlantic Way
Orla Carroll Director of Strategic Development
New Businesses
Strategic Priorities Improve Build Brand Seasonality & Visitor Business Equity for Regionality Management Development Wild Atlantic & Congestion Way
Seasonality & Regionality
Cluster groups
6 Clusters in 2016 12 Clusters in 2017 Sligo Harvest Food Trails Mizen Signal Station Year Round Opening
Domestic Season Extension Campaign Out of Home Autumn 2016 Digital Partnerships
Sales – Distribution Partners 43 Leads 14 Leads generated converted 61,357 Bed 114 Branded Nights Delivered Tours on Sale YTD
Visitor Management
2 New Wild Atlantic Trails in 2017 “The Landscapes that inspired Star Wars” “Wild Atlantic Way Sessions”
Drives “Off” the Wild Atlantic Way 2016 (i) 2 to pilot in Q4 2016 2017 (i) 2 more to be identified
New Visitor Experiences for 2017 Fanad Lighthouse, Donegal
New Visitor Experiences for 2017 Pearse’s Cottage
New Visitor Experiences for 2017 Derrgimlagh, Connemara
Business Development
Brand Equity
Visitor Experience Plans
550 Wild Atlantic Way Champions Summer 2016 1000 Wild Atlantic Way Champions Summer 2017
Increase Wild Atlantic Way Share of Voice Internationally • Advertising • Publicity • Sales/Distribution channels
Fáilte Ireland/Local Authority International Campaign GB Q4 2016 into Q1 2017
Publicity
Distribution
Strategic Priorities Improve Build Brand Seasonality & Visitor Business Equity for Regionality Management Development Wild Atlantic & Congestion Way
Thank You
Panel Discussion Pól Ó Conghaile Travel Editor for Irish Independent & Independent.ie
Panel Discussion Fionn Davenport
BLANK CONTENT SLIDE - Insert text and images - WAW banner is the default background for all slides
FULL SCREEN IMAGE SLIDE V1 - Insert text and images - WAW watermark always needs to be the top layer
FULL SCREEN IMAGE SLIDE V2 - Insert text and images - WAW watermark always needs to be the top layer
Recommend
More recommend
