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Export Opportunity Scan p pp y for ECOWAS countries Michael Freudenberg Michael Freudenberg Market Analysis Section, ITC Introduction The problem: Exports of many ECOWAS countries are concentrated Exports of many ECOWAS countries are

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SLIDE 1

Export Opportunity Scan p pp y for ECOWAS countries

Michael Freudenberg Michael Freudenberg Market Analysis Section, ITC

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SLIDE 2

Introduction

The problem: Exports of many ECOWAS countries are concentrated – Exports of many ECOWAS countries are concentrated

  • n few products and markets (cost, quantity, quality, time, …)

– Diversifying the economy and broadening the export base towards high-growth sectors is key for future growth. – Governments often need to complement general (“horizontal”) policies that improve the overall business environment general ( horizontal ) policies that improve the overall business environment by more targeted, sector-specific policies. ITC’s contribution: – Export Opportunity Scan to assist in the selection of priority sectors – Key questions: – Key questions:

  • What are promising industries or products?
  • What are attractive markets?
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SLIDE 3

Many ECOWAS countries are concentrated

  • n only few products and markets
  • n only few products and markets

10

Product concentration: Share of the top three exported products (%), 2005 High product diversification

10 20 30

High product and market diversification Low market diversification Côte d'Ivoire Senegal Togo

30 40 50

Low product and Ghana Niger Benin Sierra Leone Cape Verde Gambia

50 60 70

p market diversification Liberia Guinea Burkina Faso Mali Sierra Leone

70 80 90

Low product diversification Nigeria Guinea-Bissau

90 100 10 20 30 40 50 60 70 80 90 100

M k t t ti Sh f th t th t k t (%) 2005 Low product diversification High market diversification Market concentration: Share of the top three export markets (%), 2005

Source:Trade Map. The size of the bubbles correspond to the countries' exports in 2005, ranging from USD 5 million (Gambia) to 47 billion (Nigeria).

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SLIDE 4

Important industries for the ECOWAS region and individual countries for the ECOWAS region and individual countries

Industry (Rank of ) ECOWAS exports ( S ) Number

  • f

Countries where the industry represents more than 10% (50%) of exports (% f ’ ) export value) (USD million) exporters

  • 1. Fuel

47,206 11

  • 2. Cocoa

3,609 9 (% of country’s exports) Nigeria (97), Cape Verde (48), Côte d'Ivoire (28), Senegal (21) Ghana (49), Togo (38), Côte d'Ivoire (29)

  • 3. Ships

1,697 7

  • 4. Ores

1,159 6

  • 5. Cotton

881 11 Liberia (85) Guinea (59), Niger (44) Mali (83), Burkina Faso (81), Benin (59)

  • 6. Vehicles

742 10

  • 7. Wood

691 11

  • 8. Fruit and nuts

519 9

  • Ghana (13)

Guinea-Bissau (92)

  • 9. Rubber

452 8

  • 10. Seafood

423 13 11 Inorg chemicals 407 3 ( ) Liberia (11) Gambia (16), Senegal (16), Cape Verde (13) Guinea (17) Senegal (13)

  • 11. Inorg. chemicals

407 3

  • 12. Precious stones

361 10

  • 28. Vegetables

74 7 43 B 24 7 Guinea (17), Senegal (13) Sierra Leone (62), Niger (21) Gambia (10) G bi (42)

  • 43. Beverages

24 7

  • 51. Railway

15 2

Source: TradeMap. Data refer to 2005.

Gambia (42) Cape Verde (15)

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SLIDE 5

H t l t t How to select sectors

?

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SLIDE 6

Selection of sectors

All sectors (HS2)

Animals (01)

Priority sectors

  • 1. Fuel

Export Potential Asessment Export performance ( ) Meat (02) Seafood (03)

  • 2. Ores
  • 3. Ships

Export Opportunity Scan p p World markets Dairy prod. (04)

  • Prod. of animal origin (05)
  • 4. Cocoa
  • 5. Cotton

Live plants (06) Vegetables (07) Fruit and nuts (08)

  • 5. Iron and steel
  • 7. Fruits and nuts

8 Precious stones Domestic supply conditions S Fruit and nuts (08) Coffee, tea and spices (09)

  • 8. Precious stones
  • 9. Machinery
  • 10. Rubber

Socio-economic impact (...)

  • 10. Rubber

(…)

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SLIDE 7

How to identify promising sectors in a region? y p g g

Promising industries

Current Export Performance World Market

Promising industries

Size Dynamism Exporter Diversification Trade Balance Size Dynamism Export value Export growth

  • Nb. of

significant Net exports World imports World import World market share Absolute change exporters Share of top exporter Relative trade balance growth Absolute change share top exporter in region g

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SLIDE 8

Utilization of composite indices Utilization of composite indices to combine indicators with different units

  • Standardised

to range between Upper threshold 100 to range between 0 (low) and 100 (high)

  • Averaged

to obtain an overall index L th h ld Lower threshold

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SLIDE 9

ECOWAS E t f ECOWAS Export performance

  • 1. Size
  • 2. Dynamism
  • 3. Trade balance
  • 4. Diversification
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SLIDE 10

ECOWAS Export performance: 1 Size

Industry

  • 1a. ECOWAS exports

to world

  • 1b. Share of ECOWAS

in world exports

  • 1. Size
  • 1. Size

USD million Index % Index Index Cotton 881 100 2.7 100 100 Cocoa 3 609 100 16 9 100 100 Cocoa 3,609 100 16.9 100 100 Fuel 47,206 100 3.6 100 100 Ores 1,159 100 2.0 100 100 Ships 1,697 100 2.4 100 100 Fruit and nuts 519 59 1.6 80 70 Wood 691 78 0.7 36 57 Wood 691 78 0.7 36 57 Salt and cement 293 33 1.4 68 51 Inorganic chemicals 407 46 1.1 55 51 Seafood 423 48 0 9 42 45 Seafood 423 48 0.9 42 45 (…) Photographic goods 72 0.0 Wool, animal hair 64 0.0

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SLIDE 11

ECOWAS Export performance: 2 Dynamism

Industry

  • 2a. Absolute change in

ECOWAS exports

  • 2b. Growth of ECOWAS

exports to world Growth

  • f world

imports

  • 2. Dynamism
  • 2. Dynamism

Industry p USD million Index % p.a. Index % p.a. Index Ships 909 100 32 66 35 83 Fuel 26,517 100 26 55 33 78 Fruit and nuts 341 98 19 42 14 70 Rubber 270 78 28 59 16 69 Rubber 270 78 28 59 16 69 Cocoa 1,877 100 17 39 17 69 Cotton 348 100 15 35 7 68 Ores 475 100 14 33 29 67 Machinery 99 30 58 100 12 65 Vehicles 93 28 74 100 13 64 Vehicles 93 28 74 100 13 64 Inorganic chemicals 246 71 27 57 18 64 (…) Furniture

  • 17,686
  • 17

14 Aluminium

  • 75,264
  • 25

14

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SLIDE 12

ECOWAS Export performance: 3 Trade balance

Industry

  • 3a. Trade balance
  • 3b. Relative trade balance
  • 3. Trade

balance USD million Index % of trade Index Index

  • 3. Trade balance

USD million Index % of trade Index Index Cocoa 3,596 100 99.5 100 100 Ores 1,156 100 99.6 100 100 Fruit and nuts 484 99 91.0 96 97 Fuel 40,863 100 86.6 93 97 Wood 598 100 85.6 93 96 Leather 199 88 98.2 99 94 Precious stones 324 93 82.5 91 92 Nickel 81 100.0 100 91 Furskins 81 100.0 100 91 Pulp of wood 1 81 88.7 94 88 ( ) (…) Machinery

  • 3,518
  • 92.2

4 2

  • Elect. Equipment
  • 3,152
  • 93.6

3 1 Cereals 2 244 95 7 2 Cereals

  • 2,244
  • 95.7

2

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SLIDE 13

ECOWAS Export performance: 4 Diversification

Industry

  • 4a. Significant exporters
  • 4b. Share of top exporter in

ECOWAS exports

  • 4. Diversi-

fication

  • 4. Diversification

y Number (0 to 15) Index % Index Index Cotton 11 100 27 99 100 Iron and steel 13 100 22 100 100 Machinery 13 100 27 99 100 Precious stones 10 91 38 82 86 Apparatus 8 73 26 100 86 Apparatus 8 73 26 100 86 Wood 11 100 49 65 83 Electronic equipment 11 100 50 64 82 equipment Oil seed 9 82 43 75 79 Seafood 13 100 54 57 79 Copper 8 73 40 79 76 Copper 8 73 40 79 76 (…) Umbrellas 91 Furskins 100

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SLIDE 14

ECOWAS Export performance: O ll ki f i d i

Industry label Size (Rank) Dynamism (Rank) Diversification (Rank) Trade balance Export index for ECOWAS

Overall ranking of industries

(Rank) (Rank) (Rank) balance (Rank) ECOWAS

  • 1. Cotton

1 6 1 13 88 2 Cocoa 1 4 21 1 84

  • 2. Cocoa

1 4 21 1 84

  • 3. Fuel

1 2 38 3 84

  • 4. Ores

1 7 42 1 79

  • 5. Fruit and nuts

6 3 13 3 77

  • 6. Wood

7 72 6 5 64

  • 7. Rubber

14 4 15 23 62

  • 8. Inorganic chemicals

8 9 51 16 60

  • 9. Ships

1 1 55 88 59

  • 10. Precious stones

16 60 4 7 57 (…)

  • 90. Umbrellas

62 37 91 55 22

  • 91. Impregnated textile fabric

62 51 89 39 20 p g

  • 92. Misc. Manufact. Pr.

62 85 82 55 15

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SLIDE 15

ECOWAS Export performance: O ll ki f d

Product (HS 6 code) ECOWAS Export Index C h t i h ll f h d i d (080131) 100

Overall ranking of products

Cashew nuts, in shell, fresh or dried (080131) 100 Cotton seeds, whether or not broken (120720) 96 Cotton, not carded or combed (520100) 95 Oil seeds and oleaginous fruits, nes, whether or not broken (120799) 94 Technically specified natural rubber (TSNR) (400122) 94 Guavas, mangoes and mangosteens, fresh or dried (080450) 94 Natural rubber in other forms nes (400129) 93 Cocoa beans, whole or broken, raw or roasted (180100) 93 Waste and scrap, of tinned iron or steel (720430) 92 p ( ) Cuttle fish and squid,shelled or not,frozen,dried,salted or in brine (030749) 92 Octopus, frozen, dried, salted or in brine (030759) 91 Aircraft engines spark-ignition reciprocating or rotary type (840710) 91 Aircraft engines, spark ignition reciprocating or rotary type (840710) 91 Cocoa butter, fat and oil (180400) 91 Veneer, tropical woods nes, <6mm thick (440839) 91 Lumber non coniferous nes (440799) 91 Lumber, non-coniferous nes (440799) 91

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SLIDE 16

World markets World markets

(for the same industries: includes only products that are exported)

  • 1. Size
  • 2. Dynamism
  • 3. Market access conditions
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SLIDE 17

World markets:

  • 1. Size

Industry

  • 1a. World imports
  • 1b. Share of ECOWAS in

world imports

  • 1. Size

USD million Index % p a Index Index USD million Index % p.a. Index Index Plastics 297,854 100 0.5 17 59 Ships 51,946 17 9.3 100 59 Fuel 1,408,597 100 0.4 16 58 Cereals 48,962 16 4.7 100 58 Vehicles 875,792 100 0.4 14 57 Machinery 1,215,348 100 0.3 11 56 Electronic equip. 1,345,274 100 0.2 9 54 Salt and cement 25,980 8 3.2 100 54 Sugar 24,151 8 2.6 99 53 Milling products 7,450 2 2.7 100 51 ( ) (…) Other base metals 853 0.0 Wool and animal hair 454 0.0

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SLIDE 18

World markets:

  • 2. Dynamism
  • 2. Dynamism

Industry

  • 2a. Absolute change

in world imports

  • 2b. Growth
  • f world imports
  • 2. Dynamism

USD million Index % p.a. Index Index Fuel 934,472 100 33 100 100 Iron and steel 112,768 84 28 100 92 Drugs 114,995 86 23 79 83 Plastics 133,432 100 16 49 74 Electronic equipment 574,537 100 15 43 72 q p , Ores 46,332 35 29 100 67 Vehicles 329,697 100 13 32 66 Apparatus 107 963 81 16 48 65 Apparatus 107,963 81 16 48 65 Machinery 432,837 100 12 28 64 Ships 35,822 27 35 100 63 ( ) (…) Umbrellas 264 4 Vegetable plaiting mat. 59 4

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World markets: 3 Market access conditions for ECOWAS

  • 3. Market access conditions for ECOWAS

Industry

  • 3a. Tariff applied to

ECOWAS

  • 3b. Tariff advantage:

MFN tariff minus tariff applied to ECOWAS

  • 3. Market

access pp % Index % Index Index Animals 2.1 93 19.5 83 88 Meat and fish preparations 3.1 90 11.3 69 79 Garments (knit) 2.9 90 8.1 63 77 Garments (not knit) 3.0 90 7.4 62 76 ( ) Carpets 2.7 91 6.2 60 76 Aluminium 1.5 95 2.9 55 75 Nickel 0.4 99 0.6 51 75 Musical instruments 1.4 95 2.4 54 75 Basketwork 1.2 96 2.7 54 75 (…) Dairy products 22.2 26 17.5 79 53 Sugar 19 4 35 2 3 54 45 Sugar 19.4 35 2.3 54 45 Cereals 36.8 2.4 54 27

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World markets: Overall ranking

Industry label Size (Rank) Dynamism (Rank) Market access conditions (Rank) World Market Index

Overall ranking

  • 1. Fuel

3 1 22 77

  • 2. Iron and steel

14 2 62 68 2 Plastics 1 4 55 68

  • 2. Plastics

1 4 55 68

  • 4. Drugs

12 3 22 66

  • 4. Electronic equipment

7 5 22 66

  • 6. Vehicles

5 7 10 65

  • 7. Ships

1 10 70 64

  • 7. Machinery

6 9 22 64 y

  • 9. Apparatus

13 8 22 60

  • 10. Precious stones

19 11 41 53 10 Articles of iron and steel 15 12 62 53

  • 10. Articles of iron and steel

15 12 62 53 (…)

  • 91. Impregnated textile fabric

70 88 73 24

  • 92. Vegetable plaiting mat.

85 88 78 23

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SLIDE 21

P i i i d t i f ECOWAS Promising industries for ECOWAS

  • ECOWAS Export Performance index
  • World Markets index
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SLIDE 22

Promising industries Promising industries

Industries ECOWAS Export World Market Overall Index Industries ECOWAS Export World Market Overall Index Export Index Market Index Index

  • 1. Fuel

81 75 78 2 O 79 51 65 Export Index Market Index Index

  • 11. Rubber

62 44 53 12 A t 44 60 52

  • 2. Ores

79 51 65

  • 3. Ships

59 64 61

  • 4. Cocoa

84 36 60

  • 12. Apparatus

44 60 52

  • 12. Plastics

36 68 52

  • 12. Wood

64 40 52

  • 4. Cotton

88 31 60

  • 6. Iron and steel

48 68 58

  • 12. Wood

64 40 52

  • 15. Inorg. chemicals

60 41 51

  • 16. Salt and cement

49 50 50

  • 7. Fruit and nuts

77 34 56

  • 7. Precious stones

57 53 55 9 Machinery 44 64 54

  • 17. Drugs

26 66 46

  • 17. Elect. equipment

25 66 46 19 Art of iron & steel 35 53 44

  • 9. Machinery

44 64 54

  • 9. Vehicles

42 65 54

  • 19. Art. of iron & steel

35 53 44

  • 19. Seafood

53 35 44

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SLIDE 23

Matching of ECOWAS exports and world imports

Low ECOWAS export index High ECOWAS export index (top 20)

High world market index, but low ECOWAS export: High ECOWAS export and world market indices:

High world

but low ECOWAS export:

  • 9. Vehicles (21,6)
  • 12. Plastics (31,2)
  • 17. Electronic equip. (83,4)

and world market indices:

  • 1. Fuel (3,1)
  • 2. Ores (4,12)
  • 3. Ships (9,7)

world import index (top 20)

  • 17. Drugs (79,4)
  • 19. Art. of iron and steel (34,10)
  • 22. Copper (31,14)

24 Milli d (42 16)

  • 6. Iron and steel (14,2)
  • 7. Precious stones (10,10)
  • 9. Machinery (17,7)

10 R bb (7 16)

Rank of Overall Index Rank of World import Index

  • 24. Milling prod. (42,16)
  • 30. Misc. chemicals (46,18)

(…)

  • 10. Rubber (7,16)
  • 12. Apparatus (17,9)
  • 16. Salt and cement (13,13)

Low ECOWAS export High ECOWAS export index

Rank of ECOWAS Export Index

Low

Low ECOWAS export and world market indices: (…) High ECOWAS export index, but low world market index:

  • 4. Cocoa (2,40)
  • 4. Cotton (1,72)

Low world import index

  • 7. Fruit and nuts (5,56)
  • 12. Wood (6,30)
  • 15. Inorganic chemicals (8,23)

19 S f d (12 50)

  • 19. Seafood (12,50)
  • 21. Oil seed (11,69)

(…)

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Matching of ECOWAS exports and world imports can also be done for products can also be done for products

Low ECOWAS export index High ECOWAS export index (top 100)

Hi h ld k t i d Hi h ECOWAS t High world market index, but low ECOWAS export: Cargo vessels (890190) Tankers (890120) High ECOWAS export and world market indices: Beauty or make-up, sunscreen or sun tan preparations (330499) Floating or submersible drilling or production platforms (890520)

High world import

( ) Wheat nes and meslin (100190) Parts of boring or sinking machinery (843143) A t bil ith di l i g g p p ( ) Propane, liquefied (271112) Gold in other semi-manufactured form non-monetary (710813) Natural gas, liquefied (271111)

import index (top 100)

Automobiles with diesel engine > 2500 cc (870333) (…) Diamonds non-industrial unworked or simply sawn, cleaved or bruted (710231) Aluminium oxide nes (281820) Petroleum oils o/than crude etc (271000) Petroleum oils,o/than crude etc (271000) Copper ores and concentrates (260300) Petroleum oils, crude (270900) Butanes, liquefied (271113) Ferrous waste and scrap, iron or steel, nes (720449)

Low world

Low ECOWAS export and world market indices: ( ) High ECOWAS export index, but low world market index: C h t i h ll f h d i d (080131)

world import index

(…) Cashew nuts, in shell, fresh or dried (080131) Cotton seeds (120720) Cotton, not carded or combed (520100)

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SLIDE 25

How to identify performing ECOWAS exporters f i d i d for a given product or industry

All countries Best performers Size of exporter

Benin Burkina Faso Cape Verde

  • 1. Côte d'Ivoire
  • 2. Ghana

3 Guinea Bissau

Dynamism

Cape Verde Côte d'Ivoire Gambia

  • 3. Guinea-Bissau
  • 4. Benin
  • 5. Nigeria

Trade balance

Ghana Guinea Guinea-Bissau

  • 6. Burkina Faso
  • 7. Guinea

8 Mali Gu ea ssau Liberia Mali

Other criteria

  • 8. Mali
  • 9. Senegal
  • 10. Liberia

Niger Nigeria Senegal

  • 11. Sierra Leone
  • 12. Gambia
  • 13. Niger

g Sierra Leone Togo g

  • 14. Togo
  • 15. Cape Verde
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SLIDE 26

Best performing exporters in i d i i h ECOWAS f industries with strong ECOWAS export performance

Industry Best performers in the world Best performers in ECOWAS Industry

(Rank of Export index)

Best performers in the world Best performers in ECOWAS

(rank of export index)

  • 1. Cotton

India, USA, Pakistan Burkina Faso (7), Mali (17), Benin (20)

  • 2. Cocoa

Ghana, Côte d'Ivoire, Indonesia Ghana (1), Côte d'Ivoire (2), Nigeria (6)

  • 3. Fuel

Saudi Arabia, Venezuela, Algeria Nigeria (6), Côte d'Ivoire (52), Ghana (55)

  • 4. Ores

Peru, India, Australia Guinea (16), Sierra Leone (26), Liberia (26) 5 F it d t I T k N Z l d Côte d'Ivoire (25), Guinea-Bissau (26),

  • 5. Fruit and nuts

Iran, Turkey, New Zealand Côte d Ivoire (25), Guinea Bissau (26), Ghana (32)

  • 6. Wood

Brazil, Russia, Malaysia Guinea (42), Côte d'Ivoire, Ghana (46) 7 Rubber Indonesia Thailand China Liberia (27) Côte d'Ivoire (33) Guinea (38)

  • 7. Rubber

Indonesia, Thailand, China Liberia (27), Côte d Ivoire (33), Guinea (38)

  • 8. Inorg. chemicals

Australia, Netherlands, Jamaica, Germany Guinea (20), Senegal (24), Sierra Leone (48)

  • 9. Ships

China, Korea, Japan, Italy Liberia (20), Niger (31), Benin, Mali (38) 10 Prec stones Botswana; Canada South Africa Israel Sierra Leone (28) Niger (31) Senegal (57)

  • 10. Prec. stones

Botswana; Canada, South Africa, Israel Sierra Leone (28), Niger (31), Senegal (57)

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SLIDE 27

Best performing ECOWAS exporters in i d t i ith t ECOWAS t f

Industry Top performing ECOWAS countries

industries with strong ECOWAS export performance

(Rank of Export index) (Rank in the world of Export Index)

  • 1. Cotton

Burkina Faso (7) Mali (17) Benin (20)

  • 2. Cocoa

Ghana (1) Côte d'Ivoire (2) Nigeria (6)

  • 3. Fuel

Nigeria (6) Côte d'Ivoire (52) Ghana (55)

  • 4. Ores

Guinea (16) Sierra Leone (26) Liberia (26)

  • 5. Fruit and nuts

Côte d'Ivoire (25) Guinea-Bissau (26) Ghana (32) ( ) ( ) ( )

  • 6. Wood

Guinea (42) Côte d'Ivoire (46) Ghana (46)

  • 7. Rubber

Liberia (27) Côte d'Ivoire (33) Guinea (38)

  • 8. Inorganic chemicals

Guinea (20) Senegal (24) Sierra Leone (48)

  • 8. Inorganic chemicals

Guinea (20) Senegal (24) Sierra Leone (48)

  • 9. Ships

Liberia (20) Niger (31) Benin, Mali (38)

  • 10. Precious stones

Sierra Leone (28) Niger (31) Senegal (57) ( ) (…)

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SLIDE 28

Best performing ECOWAS exporters

Industries Top 3 products Top performing ECOWAS countries

in main products in main sectors (1)

Industries (Rank of Export Index) Top 3 products (ranked by Export Index) Top performing ECOWAS countries (Rank in the world of Export Index) Cotton, not carded or combed Burkina Faso (5) Mali (6) Benin (10)

  • 1. Cotton

Cotton waste Mali (11) Benin (20) Senegal (26) Cotton uncombed Nigeria (3) Burkina Faso (34) .. Cocoa beans Gh (1) Ni i (1) G i (9)

  • 2. Cocoa

Cocoa beans, whole or broken, raw or roasted Ghana (1) Nigeria (1) Guinea (9) Cocoa butter, fat and oil Côte d'Ivoire (3) Nigeria (13) Mali (13) Cocoa paste Cocoa paste wholly or partly defatted Ghana (4) Nigeria (7) .. Cocoa paste not defatted Côte d'Ivoire (1) Ghana (1) Nigeria (14)

  • 3. Fuel

Petroleum oils and oils obtained from bituminous minerals, crude Nigeria (7) Ghana (22) Guinea (46) Butanes, liquefied Nigeria (6) Ghana (37) Senegal (81) Natural gas, liquefied Nigeria (9) .. ..

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SLIDE 29

Best performing ECOWAS exporters in main products in main sectors (2)

Industries (Rank of Top 3 products ( k d b E t I d ) Top performing ECOWAS countries (R k i th ld f E t I d )

in main products in main sectors (2)

( Export Index) (ranked by Export Index) (Rank in the world of Export Index)

  • 4. Ores

Zirconium ores and concentrates Nigeria (7) Sierra Leone (8) Aluminium ores and concentrates Guinea (3) Ghana (8) Sierra Leone (11) ( ) ( ) ( ) Precious metal ores and concentrates Guinea (12) Liberia (18) Ghana (18) 5 Fruit and Cashew nuts, in shell, fresh or dried Côte d'Ivoire (1) Guinea-Bissau (1) Ghana (4) Guavas mangoes and mangosteens

  • 5. Fruit and

nuts Guavas, mangoes and mangosteens, fresh or dried Burkina Faso (14) Mali (15) Senegal (15) Pineapples, fresh or dried Ghana (3) Côte d'Ivoire (9) Liberia (22) Veneer tropical woods nes <6mm thick Côte d'Ivoire (2) Ghana (4) Guinea (12)

  • 6. Wood

Veneer, tropical woods nes, <6mm thick Côte d Ivoire (2) Ghana (4) Guinea (12) Lumber, non-coniferous nes Ghana (20) Guinea (26) Benin (31) Wood (lumber) continuously shaped non-coniferous (hardwood) Côte d'Ivoire (22) Ghana (26) Mali (30) non coniferous (hardwood)

  • 7. Rubber

Technically specified natural rubber (TSNR) Côte d'Ivoire (4) Liberia (8) Ghana (9) Natural rubber in other forms Côte d'Ivoire (3) Liberia (6) Nigeria (8)

  • 7. Rubber

Natural rubber in other forms Côte d Ivoire (3) Liberia (6) Nigeria (8) Natural rubber latex, whether or not prevulcanised Liberia (3) Côte d'Ivoire (8) Senegal, Mali (14)

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SLIDE 30

Best performing ECOWAS exporters i i d t i i t (3)

Industries

in main products in main sectors (3)

Industries (Rank of Export Index) Top 3 products (ranked by Export Index) Top performing ECOWAS countries (Rank in the world of Export Index) Aluminium oxide nes Guinea (8)

  • 8. Inorganic

chemicals Aluminium oxide nes Guinea (8) .. .. Phosphoric acid & polyphosphoric acids Senegal (1) Côte d'Ivoire (67) .. Calcium carbide Ghana (29) Nigeria (32) Côte d'Ivoire (50) R f i t d l th th t k Lib i (2)

  • 9. Ships

Refrigerated vessels other than tankers Liberia (2) .. .. Fishing vessels and factory ships Senegal (10) Ghana (58) .. Floating or submersible drilling or production platforms Liberia (7) Benin (17) Côte d'Ivoire (27) production platforms ( ) ( ) ( ) 10 Precious Gold in unwrought forms non-monetary Niger (20) Nigeria (29) Senegal, Sierra Leone, Guinea, Liberia (29) Diamonds non industrial unworked or Sierra Leone

  • 10. Precious

stones Diamonds non-industrial unworked or simply sawn, cleaved or bruted Sierra Leone (11) Ghana (25) Guinea (27) Prec/semi-prec stones (o/t diamonds) unworkd/simply sawn/rough shapd Nigeria (9) Senegal (13) Ghana, Sierra Leone (20) p y g p ( )

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SLIDE 31

How to identify attractive markets for a given industry or product

All i ti Att ti Att ti

Size of market

All importing countries Austrialia Attractive markets in the world Attractive markets in ECOWAS

1 China

Dynamism

Brazil Cape Verde Denmark

  • 1. China
  • 2. Russia

3 UAE

Market access conditions

Denmark Egypt France

  • 3. UAE
  • 4. Côte d'Ivoire
  • 5. India

Guinea (…) Zambia

Other criteria: Distance NTBs etc

  • 6. Japan
  • 7. Ghana

Zambia

Distance, NTBs, etc.

(…)

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SLIDE 32

Main attractive markets for the most promising industries for the most promising industries

Industry Main attractive markets in the world Main attractive markets in ECOWAS

(rank of import index)

  • 1. Fuel

China, Netherlands, France Burkina Faso, Ghana, Guinea-Bissau, Togo (68) , , , , , g ( )

  • 2. Ores

China, Japan, S. Korea Malai, Niger, Nigeria (70)

  • 3. Ships

Spain, Belgium, Poland Liberia (6), Nigeria (30) 4 Cocoa Malaysia Belgium Italy Spain Burkina Faso Guinea-Bissau (37)

  • 4. Cocoa

Malaysia, Belgium, Italy, Spain Burkina Faso, Guinea-Bissau (37)

  • 4. Cotton

Turkey, Bangladesh, Hong Kong Ghana (25), Burkina Faso (53), Mali (74)

  • 6. Iron and steel

Turkey, Korea, Belgium Burkina Faso, Benin, Mali (49)

  • 7. Fruits & nuts

Russia, Belgium, Netherlands, Italy, Spain Burkina Faso, Mali (28), Senegal (44)

  • 7. Precious stones

Turkey, United Kingdom, UAE Burkina Faso, Guinea-Bissau, Mali, Senegal (44)

  • 9. Machinery

Japan, China, Netherlands, Hong Kong, It l G Niger (56), Cape Verde, Ghana (77)

  • 9. Machinery

Italy, Germany Niger (56), Cape Verde, Ghana (77)

  • 9. Vehicles

Turkey, Spain, Australia, France Ghana (60),

  • 10. Rubber

Japan, Germany, France, Netherlands UK USA Nigeria, Togo (88), Netherlands, UK, USA g g ( )

  • 12. Apparatus

China, Netherlands, France Guinea-Bissau (43),

  • 12. Plastics

Spain, Belgium, France, Germany, Italy Netherlands Turkey UK Burkina Faso (26), Niger, Mali (38) Italy, Netherlands, Turkey, UK

  • 12. Wood

France, Austria, Belgium, Italy, Spain, Turkey, UK, USA Ghana (69), Burkina Faso (82), Mali (88)

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SLIDE 33

Main attractive markets in products with strong ECOWAS export performance

Product (HS 6 code) Most attractive markets in the world Most attractive markets in ECOWAS (rank of import index)

products with strong ECOWAS export performance

in the world in ECOWAS (rank of import index) Cashew nuts, in shell, fresh or dried (080131) France, Saudi Arabia, India Liberia (44), Sierra Leone (53) Cotton seeds (120720) Japan, Italy, Spain Togo (11), Niger (13) Cotton not carded or combed (520100) Thailand Pakistan Turkey Guinea Malai Sierra Leone (42) Cotton, not carded or combed (520100) Thailand, Pakistan, Turkey Guinea, Malai, Sierra Leone (42) Oil seeds and oleaginous fruits, nes (120799) Canada, Mexico, USA Togo (28), Gambia (92) Technically specified natural rubber (TSNR) (400122) Japan, Singapore, S. Korea Sierra Leone (97) (400122) Guavas, mangoes and mangosteens, fresh or dried (080450) France, United Kingdom, Germany Cape Verde (28), Niger (52) Natural rubber in other forms nes (400129) France, Czech Rep., Taiwan Guinea-Bissau, Mali, Senegal (51) Natural rubber in other forms nes (400129) France, Czech Rep., Taiwan Guinea Bissau, Mali, Senegal (51) Cocoa beans, whole or broken, raw or roasted (180100) Malaysia, Germany, USA Togo (26), Sierra Leone (32) Waste & scrap, of tinned iron or steel France Malaysia Netherlands Mali Nigeria (39) p, (720430) France, Malaysia, Netherlands Mali, Nigeria (39) Cuttle fish and squid, frozen, dried, salted or in brine (030749) Italy, Spain, Greece Senegal (67), Ghana, Nigeria (70) Octopus, frozen, dried, salted or in brine (030759) Greece, Italy, Spain Ghana (54), Cape Verde (69)

slide-34
SLIDE 34

So what?

Possible cooperation with ECOWAS Secretariat: C it b ildi ithi PACT II (CIDA fi d) – Capacity building within PACT II (CIDA-financed): – Mentoring for Export Potential Assessment

ECOWAS S t i t ti i t f b t i

  • ECOWAS Secretariat + participants from member countries
  • Review method and include « soft » factors
  • 3 workshops

3 workshops

– Advantages: Advantages:

  • Co-ownership of joint study
  • Participants can update industry profiles
  • r broaden the scope and examine new sectors
slide-35
SLIDE 35

Thank you for your attention

slide-36
SLIDE 36

Summary Table

Top 10 performing industries Top 10 thriving industries Top 10 promising industries Top 10 export diversification Top 10 Tariff advantages

  • 1. Cotton
  • 1. Fuel
  • 1. Fuel
  • 1. Cotton (52)
  • 54. Meat
  • 1. Cotton
  • 1. Fuel
  • 1. Fuel
  • 1. Cotton (52)
  • 54. Meat
  • 2. Cocoa
  • 2. Plastics
  • 2. Ores
  • 14. Iron and steel (72)
  • 64. Tobacco
  • 3. Fuel
  • 2. Iron and steel
  • 3. Ships
  • 17. Machinery (84)
  • 40. Animals
  • 4. Ores
  • 4. Electronic equip.
  • 4. Cocoa
  • 10. Precious stones

(71)

  • 50. Dairy prod.
  • 5. Fruit and nuts
  • 4. Drugs
  • 4. Cotton
  • 17. Apparatus (90)
  • 69. Oil seed
  • 6. Wood
  • 6. Vehicles
  • 6. Iron and steel
  • 6. Wood (44)
  • 85. Wastes of food

industry

  • 7. Rubber
  • 7. Machinery
  • 7. Fruit and nuts
  • 83. Electronic equip.

(85)

  • 36. Food preparations

(85)

  • 8. Inorg. chemicals
  • 7. Ships
  • 8. Precious stones
  • 11. Oil seed (12)
  • 50. Meat and fish prep.
  • 9. Ships
  • 9. Apparatus
  • 9. Machinery
  • 12. Seafood (03)
  • 16. Milling prod.
  • 9. Ships
  • 9. Apparatus
  • 9. Machinery
  • 12. Seafood (03)
  • 16. Milling prod.
  • 10. Precious stones
  • 10. Precious stones;
  • Art. of iron and steel
  • 10. Rubber
  • 31. Copper (74)
  • 33. Garments (knit)