Exploring Interactions fjnal presentation Emanuele Gandini 4663667 - - PowerPoint PPT Presentation

Emanuele Gandini 4663667

Exploring Interactions fjnal presentation

“I want blood donors to feel more appreciated after the donation”

DESIGN GOAL

INTERACTION VISION

I want my interaction to be like a mother opening the present she received from her kids.

SURPRISE WARM HAPPY PRECIOUS INTIMATE REVEALING WARM CLEAR HIDDEN PERSONAL

CHARACTERS OF INTERACTION

DESIGN PROPERTIES

SLOW GENTLE CONSTANT APPARENT STEPWISE

DESIGN QUAILITIES

01

CYCLE ONE

ACTIVITIES

OSERVATION IN THE CONTEXT INTERVIEWS ONLINE SURVEY WORKSHOP ABOUT APPRECIATION SENSITIZING MATERIAL

“I love donating in Enschede because there you can see these flags with quotes from blood receivers...”

THEY DON’T SAY TO ROOMMATES THAT THEY ARE BLOOD DONORS THEY EXPERIENCE APPRECIATION DURING THEIR TIME AT THE BLOOD CLINIC THE BIGGEST SOURCE OF APPRECIATION IS FROM PEOPLE WHO RECIEVED BLOOD WHEN THEY ARE HOME, THEY FEEL DEMOTIVATED AND WEAK

BLOOD DONOR

ROOMMATE NURSE

NOT AWARE THAT THE OTHER PERSON IS A BLOOD DONOR THEY ARE NOT A SOURCE OF APPRECIATION AT HOME MOST OF THE TIME SOURCE OF APPRECIATION AT THE BLOOD CLINIC SOMETIMES THEY DON’T SAY THANK YOU

WHAT THEY HAVE TO DO AFTER DONATION?

Have a consistent meal after donation Relax when returning home Drink a lot of liquids Eat sugary food Sleep properly Don’t drink alcohol Don’t practice sports for that day Don’t practice sport

WHEN?

FEELING DIZZY, BIKE SLOWLY TAKE OFF BANDAGE EAT SOMETHING LIVE LIFE SLOWLY FOR THAT DAY

02

CYCLE TWO

BETTER NOT TO USE ROOMMATES AS A SOURCE OF APPRECIATION DON’T BREAK THE QUOTE ACTION THAT PEOPLE HAVE TO DO AFTER THE DONATION CURIOSITY DRIVEN ACTION CREATE EMPATHY WITH THE DONOR QUOTES HAVE TO BE PERSONAL, BUT NOT TOO HEAVY. IT’S BETTER TO USE STORIES OF HEALING SURPRISE FACTOR INCREASE APPRECIATION IN BLOOD DONORS GOOD TO USE SUGAR AFTER THE DONATION IT’S BETTER TO KEEP THE QUOTE FOR MORE TIME

03

CYCLE THREE

Which is the best liquid to drink after blood donation? How can I hide quotes and reveal them after in a simple way?

ORANGE JUICE

Increase blood pressure and the amount of sugar in your blood, in order to prevent faiting Because of its density, it can cover the quote if it’s printed on the inside

When should they read the quote? during, after or before drinking? Is it possible to use more elaborated quotes? Can I use picture and images?

LABEL

Participants prefer to read a single quote at the end of the bottle In order to increase emphaty, the use of picture in the visual is better than just names and ages

Do drawings work as good as picture to create empathy and appreciation? Is it possible to use a diferent kind of person/picture to create emphaty?

More details, increase empathy and appreciation

Style related to blood donation SYMBIOSIS as a metaphor for the relationship between blood donors and recievers Empty space crates use cue and it makes people look through it Quote with drawing, age and name to create emphaty Is at the end to make them drink the juice

SYMBIOSIS

TESTING

Documents provided to the blood bank and interviews with blood donors Second time user to see what are the diferences between first use and second use Test the design goal, interaction vision and find recommendation

The product achieved the design goal about appreciation for blood donors Not all the design qualities were experienced by the participants Its name has to be changed and more information about orange juice has to be

• n the label

THANK YOU FOR YOUR ATTENTION