Experts on e-commerce How to overcome operational constraints that - PowerPoint PPT Presentation

Intergovernmental Group of Experts on e-commerce How to overcome operational constraints that MSMEs in developing countries face when setting up trade online By: James Howe, ITC Senior Adviser, Marketing, Branding and E-Commerce Date: 19.04.2018

2 The entry door for micro, small and medium-sized enterprises to global markets Unreliable Limited ability Limited Awareness Lack of to overcome availability and costly business and access to logistics legal and of online skills e.g. appropriate services regulatory payment technologies marketing barriers solutions and finance

3 The programme ▪ Online listing ▪ Technologies ▪ Access to ▪ Partnerships ▪ Online to prepare international with some of the world’s payments for the legal and ▪ Preparing for creation of e- fiscal support leading e-fulfilment commerce logistics, e- ▪ Online platforms commerce promotion with shared and online ▪ Etc. access to payments payments, firms logistics and marketing solutions Technologies Advisory Partners Training

4 ITC e-commerce projects Helping young Establishing a formal Locally-managed B2B commercial presence in entrepreneurs in Senegal online marketplace / Europe to enable Moroccan to reach buyers around the directory across 8 countries world with the launch of an sellers to receive online platform that will international payments and connect with global e- correctly handle duties and domestic taxes. commerce marketplaces Morocco (2015/2016) Senegal (2017) Connect UEMOA (2017-) Boost understanding Helping young Setting up export among small firms and entrepreneurs in Senegal arrangements for service partners in Rwanda to reach buyers around the handicrafts from Syria to of what it takes to succeed world with the launch of an connect internally displaced in e-commerce; Enabling online platform that will women artisans to global access to markets and connect with global e- markets providing firms the tools commerce marketplaces and support to Syria (2017) Asian LDCs (2017) Rwanda (2017-2019):

5 Rwanda: Enabling the future of e-commerce Selected enterprises Market research to Innovative e- accompanied Logistics strategy is develop an e- commerce support through e-commerce developed, with the commerce strategy facilities and last training, coaching, support of DHL, to in line with the mile delivery shared tools and improve logistics customers’ needs solutions access to improved services in Rwanda - and wants. implemented logistics services.

6 Rwanda: Market research Stage 2: Stage 4: Stage 3: Stage 1: Exploratory quantitative Qualitative Market qualitative testing B2C analysis B2B analysis research B2C • Overall • • • Values & Segmentation Qualification of Context personality • B2B product/ Targeting • Consumer, • service offering Shopping • Positioning retail & habits & E-Commerce behaviors in understanding the physical • market and Research online Methodology • Likes & dislikes

8 Rwanda: E-Commerce training curriculum Business management E-commerce usability Market research for e-commerce Product listing E-Commerce engineering Integrating virtual marketplaces Social media and online promotion Customer service Inventory Management and Logistics Online payments. intellectual property and fiscal aspects

9 Rwanda: Logistics strategy – strategic pillars Digital Logistics Platform (Plug & Play solutions) Crowd Logistics E-Commerce Support Centre (ECSC) (Plug & Play facilities)