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Executive MBA Programs www.emba.pitt.edu | 412-648-1600 Unlocking - - PowerPoint PPT Presentation

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600 Unlocking the Potential of Big Data and Predictive Analytics Andrew Hannah CEO, Othot Adjunct Professor, Business Analytics Entrepreneur in Residence Executive MBA Programs

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

Unlocking the Potential of Big Data and Predictive Analytics

Andrew Hannah CEO, Othot Adjunct Professor, Business Analytics Entrepreneur in Residence

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

Meet the Presenter

Andrew Hannah CEO, Othot Adjunct Professor, Business Analytics Entrepreneur in Residence

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

The Progression of Map Technology

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Descriptive Analytics

Value Difficulty

What happened? Why did it happen? What will happen? How can we make it happen? Hindsight Insight Foresight Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics

Machine Learning is Enabling

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Why the Opportunity is Now

Maturity of tools Proven success with advanced analytics Availability of rich data sources

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The Power of Analytics

Data collected in 60 seconds

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Every two days, humans produce the same amount of data that they created cumulatively from the beginning of time to 2003.

Source: Miller & Chaplin 2013

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

Artificial Intelligence

  • Sensing an environment
  • Optimize a desired result

Machine Learning

  • The heart of the AI
  • The algorithms that deliver outcomes
  • Change when new info is “learned”

Predictive and Prescriptive Analytics

  • Predict a likely outcome
  • Provide options to change the outcome
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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

Analytics Overview

Cross selling Fraud Detection Customer Relationship Mgmt

  • Increase profitability per customer
  • Sell the right product at the right time
  • Strengthen customer relationship
  • Reduce fraud exposure
  • Identify fraud over periods of time
  • Improve related business processes
  • Marketing campaigns
  • Sales
  • Customer services

Customer Retention Underwriting Clinical Decision Support

  • Reduce customer attrition
  • Predict termination likelihood
  • Predict “silent attrition”
  • Determine pricing and charges
  • Predict loan repay potential
  • Streamline customer acquisition
  • Condition development risk
  • Point of care decisioning
  • Program and physician effectiveness

Direct Marketing Workforce Management Collections

  • Identifying potential prospects
  • Monetize product combinations
  • Determine marketing channels
  • Predict vulnerabilities in workforce
  • Predict skill loss through turnover
  • Optimize resource planning
  • Optimize collection resources
  • Establish contact strategies
  • Coordinate collection activities
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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

Success Stories

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Forrester 2017 Tech Radar: Artificial Intelligence Technologies

Now is the time to adopt AI and Machine Learning Strategies

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

  • f organizations surveyed believe big data analytics will

redefine the competitive landscape of their industries within the next three years also believe that failure to adopt a big data analytics strategy could cause an organization to lose both market share and momentum.*

89% 87%

*Source: ACCENTURE & GENERAL ELECTRIC STUDY, 2014

Advanced Analytics result in competitive advantage

Top performing companies are “analytic competitors” and

  • utpace others in 25 key

performance metrics

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

Advanced Analytics Is Driving Revenue & Profit Growth

Market leaders are adopting predictive and prescriptive analytics to:

Increase revenue by gaining more customers Increase margins through price optimization Increase the number of high long-term value customers

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Machine learning enables organizations to “see” customers like never before

Customers Margin Long-term Value Focus on high probability buyers Price optimization increases likelihood to buy Focus on the customers with the highest likelihood to churn

Advanced Analytics Is Driving Revenue & Profit Growth

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

High Impact Questions are the Tree Insights are the Fruit

What is the likelihood that the ultimate objective will occur?

  • How to prioritize resources?
  • What marketing programs are most impactful?
  • How much do you “discount”?

What is the likelihood that a prospect will buy?

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

Using Data and Being Insights- Driven is a Long- Term Strategy

Data Nirvana

A little data goes a long way

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

D E L T A DATA ENTERPRISE TARGETS LEADERSHIP ANALYSTS

DELTA = CHANGE

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

The Pyramid of Analytics Maturity

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Market Leader Industry/Segment Distributions

Stage 1 Impaired (1-1.99) Stage 2 Localized (2-2.99) Stage 3 Aspirations (3-3.99) Stage 4 Company (4-4.99) Stage 5 Competitor (5-5.99)

3.21 3.34 3.12 3.75 3.08 3.63 3.61 4.05 4.06 3.96 3.76 4.05 4.09 4.94 1.92 2.51 2.35 1.73 2.97 2.89 2.89 2.82 1.95 2.89 3.31 3.19 3.51 4.07

1 2 3 4 5

2.88 2.89 3.05 3.19 3.29 3.43 3.58 3.62 3.91 4.56 2.96 3.55 3.23 2.24

Total

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Financial Performance 21

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Investment Performance 22

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Digital Natives 23 Key Characteristics

  • Amazon
  • 4.94

4.95 4.92 4.87 4.97 4.95 1 2 3 4 5

4.94

83% 83% +5 +52 +5 +58

Must Maintain Competitive Advantage Competitive Rating Satisfaction Rating

50–59 Good, 60-69 Very Good, 70+ Excellent

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

Joseph M. Katz Graduate School of Business

  • Offers MBA programs in multiple formats:

– Full-time MBA – Professional MBA – Executive MBA – Joint- and Dual-Degrees,

  • Other program offerings: Specialized Master’s (MS), MS in

Pharmacy Business Administration, and PhD degrees

  • More than 23,000 alumni in nearly 90 countries
  • Second-oldest executive education program in the world
  • Five academic centers in specialty areas

– David Berg Center for Ethics and Leadership, Healthcare Management, International Business, Supply Chain Management, and Executive Education

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

EMBA Worldwide Overview

  • 18 months in duration
  • 48 academic credits; identical MBA degree across two locations
  • Complete a total of four Global Executive Forums
  • Classes in Pittsburgh are held on alternating weekends (Friday and

Saturday every other weekend)

  • Classes in São Paulo are held once per month

(Wednesday through Sunday)

  • Tuition includes:
  • University fees, books and course materials, select meals, and

hotel accommodations at the Global Executive Forum

  • Next Katz EMBA Worldwide class begins in May 2018
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Katz-UPMC EMBA Healthcare Program Overview

  • 19 months in duration
  • 48 academic credits
  • Curriculum infuses healthcare into every business course

and there is a practicum experience

  • Classes are held on Friday and Saturday, with a portion of

classwork offered through guided study and distance learning

  • Tuition includes:
  • University fees, books and course materials, and select

meals

  • Inaugural Katz-UPMC EMBA Healthcare cohort launched in

May 2017

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Enhance Your Career

  • According to 2012 Executive MBA Council Student Benchmarking

Survey – EMBA graduates received a 17.3% average salary increase – 60% would recommend program to friend or colleague – 54% would support the program as alumni

  • High Return on Investment

– Managerial development, promotions and advancement, and greater international mobility

  • Career support from Executive in Residence Ned

Sherry – Former President and VP of large manufacturing corporations

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Executive MBA Programs www.emba.pitt.edu | 412-648-1600

Experience the Katz Difference

The Katz EMBA Worldwide program is a comprehensive experience in business management, where you will gain:

  • The confidence to embrace change and adapt to new

challenges

  • Fluency in the international language of business
  • The functional skills to think and act more strategically in

your organization

  • The tools to effectively manage and lead others
  • The ability to leverage your network into a more successful

career

Are you ready? You can be.

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Your Questions