EVERYONE IN BRIEFING THE WORK BEGINS NOW. LIVE UNITED D R A W - - PowerPoint PPT Presentation

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EVERYONE IN BRIEFING THE WORK BEGINS NOW. LIVE UNITED D R A W - - PowerPoint PPT Presentation

Nov 24, 2023 236 likes •556 views

UNITED WAY EVERYONE IN BRIEFING THE WORK BEGINS NOW. LIVE UNITED D R A W K C A B G N I K O O L OBSTACLES TO OUR SUCCESS RISKS THE NEGATIVE NARRATIVE LOCAL OPPOSITION EROSION OF Financing and production of supportive Media is

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SLIDE 1

LIVE UNITED

THE WORK BEGINS NOW.

UNITED WAY

EVERYONE IN BRIEFING

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SLIDE 2

L O O K I N G B A C K W A R D

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SLIDE 3

LOCAL OPPOSITION

Financing and production of supportive housing, while greatly expanded, is not ramping up quickly enough to build 10,000 units in 10 years

OBSTACLES TO OUR SUCCESS

NEGATIVE NARRATIVE

Media is focused on the supportive housing sites that have met opposition creating a broader negative narrative

ORG CAPACITY

Providers and systems are straining to keep up with at the level of resources being delivered

DELAYED RESULTS

Homeless Count increases will slow but will not decrease for 1-2 years

RISKS THE EROSION OF PUBLIC AND POLITICAL WILL FOR PERMANENT SOLUTIONS

=

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SLIDE 4
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SLIDE 5 100+ COALITION PARTNERS 920,000 VOTERS

A NATURAL EVOLUTION…

50+ INSTITUTIONAL PARTNERS 75,000+ WALKERS 300+ COALITION PARTNERS 1.5 MILLION VOTERS
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SLIDE 6
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SLIDE 7

OUR MAJOR SUPPORTERS

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SLIDE 8

CAMPAIGN FUNNEL

  • DIGITAL MEDIA
  • EARNED MEDIA
  • COORDINATED MESSAGING

COUNTYWIDE COMMUNICATIONS COMMUNITY ENGAGEMENT STRATEGIC ORGANIZING

  • EXPERIENCE-BASED EVENTS
IN EVERY REGION
  • VOLUNTEER OPPORTUNITIES
  • SUPPORTIVE HOUSING TOURS
  • FOCUSED ORGANIZING
& ADVOCACY
  • LEADERSHIP DEVELOPMENT
& TRAINING
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SLIDE 9

COMMUNICATIONS

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SLIDE 10
  • TRANSPARENCY
  • Frame the challenges and what’s possible
  • RESULTS
  • Tell the story of what we are doing
  • PROGRESS
  • Establish context to manage expectations

THE NEED

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SLIDE 11

MOVE PEOPLE HOME FOR GOOD APPROVE SUPPORTIVE HOUSING

CREATE MORE SHORT-TERM PLACES TO SLEEP

REDUCE THE NUMBER OF PEOPLE LIVING ON THE STREETS

OUR PROGRESS

FOR THE FIRST 3 YEARS

COMMUNICATIONS STRATEGIES
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SLIDE 12

Monitor and Share Progress:

MEASURE H IN ACTION

  • Nearly 600 outreach and

engagement workers now working across the county - 4x increase

  • Early stages of strategy buildout to

link specific encampment cleanups to reserved short-term shelter beds to reserved permanent housing unit

  • 2,692 people engaged by outreach

teams since July 1, 2017

COMMUNICATIONS STRATEGIES
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SLIDE 13

250 500 750 1000

SUPPORTIVE HOUSING UNIT TRACKING 2017-2018

300 600 900 1200

LIKELY APPROVED WINTER 2018 PROJECTED SPRING 2018 EST.

1,152

UNITS

???

UNITS

COSTS AT A GLANCE

$449,586

Average Total Development Cost/Unit

includes land cost

$193,143

Average HHH Subsidy/Unit

Monitor and Share Progress:

PROP HHH IN ACTION

  • Groundbreakings and siting

successes

  • Demystify supportive housing
  • Highlight innovations
COMMUNICATIONS STRATEGIES PROPOSED UNITS

300

UNITS

1,000

UNITS

416

UNITS HISTORICAL AVERAGE SUMMER 2017 GOAL PER YEAR FUNDED UNITS
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SLIDE 14

HOMELESSNESS POLICY RESEARCH INSTITUTE

CALIFORNIA STATE UNIVERSITY, LONG BEACH UNIVERSITY OF CALIFORNIA, LOS ANGELES UNIVERSITY OF CHICAGO UNIVERSITY OF NOTRE DAME UNIVERSITY OF PENNSYLVANIA ABT ASSOCIATES, INC. CORPORATION FOR SUPPORTIVE HOUSING ECONOMIC ROUNDTABLE HARDER + COMPANY COMMUNITY RESEARCH HOUSING INNOVATIONS KATHERINE GALE CONSULTING NATIONAL ALLIANCE TO END HOMELESSNESS PUBLIC POLICY ANALYTICS RAND CORPORATION URBAN INSTITUTE
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SLIDE 15 COMMUNICATIONS STRATEGIES

INTERACTIVE DATA AND MAP DASHBOARDS

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SLIDE 16
  • YOUNG ADULTS EXITING FOSTER CARE SYSTEM
  • SENIORS WHO REQUIRE MULTIPLE SERVICES
  • SINGLE PARENT HOUSEHOLDS
  • PEOPLE WITH MENTAL ILLNESS
  • SURVIVORS OF DOMESTIC VIOLENCE
  • VETERANS WITH CHRONIC HEALTH CONDITIONS
  • LOW INCOME INDIVIDUALS AND FAMILIES SPENDING

MORE THAN 30-50% OF THEIR INCOME ON RENT

PEOPLE THAT

SUPPORTIVE HOUSING HELPS

COMMUNICATIONS STRATEGIES
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SLIDE 17

SHAREABLE

SOCIAL MEDIA CONTENT

Everyone In LA @ e v e r y
  • n
e i n . l a E v e r y
  • n
e I n L A @everyonein.la Everyone In LA @everyonein.la COMMUNICATIONS STRATEGIES

DIRECT MAIL

&

Your VOTE will build homes.

You can end homelessness with just your vote. Vote YES on Prop HHH “Programs like those proposed in Prop HHH got me off the street and into housing. Please find and vote YES on Prop HHH to help women, children, veterans, and others get the same chance I did.” – Theresa Winkler Endorsed by United Way • Democratic Party • L.A. Times TOGETHER we can build up to 10,000 safe, clean Permanent Supportive Housing units for homeless women, families, and veterans. All you have to do is vote YES on Prop HHH. Go to the last page on the ballot and vote YES. www.YesOnHHH.com
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SLIDE 18 PRESS EVENT INTERACTIVE INSTALLATIONS OUTDOOR CAMPAIGN DIGITAL CAMPAIGN

CAMPAIGN LAUNCH COUNTYWIDE

Everyone In LA @everyonein.la

3 YEARS

  • THERE’S A PLAN
  • GOALS AND PROGRESS
  • HOW WE GET THERE
COMMUNICATIONS STRATEGIES
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SLIDE 19

Are you in?

visit everyonein.la #everyonein

Powered by COMMUNICATIONS STRATEGIES
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SLIDE 20

ENGAGEMENT

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SLIDE 21
  • CHANNEL THE ENERGY
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  • HUMANIZE THE CRISIS
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  • LOCALIZE THE SOLUTIONS
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THE NEED

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SLIDE 22

COMMUNITY POP-UP EVENTS

Metro LA San Fernando Valley Westside South Bay / Gateway Cities South LA SGV / East LA / Pasadena

WHAT CAN YOU EXPECT

  • FAMILY FRIENDLY EVENTS
  • 500-1000 PARTICIPANTS
  • COLLABORATION WITH LOCAL
SERVICE PROVIDERS
  • EXPERIENCE / LEARN / ACT
  • FOOD TRUCKS & MUSIC
COMMUNITY ENGAGEMENT
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SLIDE 23

SUPPORTIVE HOUSING TOURS

COMMUNITY ENGAGEMENT
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SLIDE 24

ORGANIZING

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SLIDE 25
  • CULTIVATE SUPPORTERS
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  • TRAIN AND EMPOWER ADVOCATES
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  • APPLY PRESSURE
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THE NEED

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SLIDE 26

ON THE GROUND

COMMUNICATIONS + ENGAGEMENT TOOLKIT POLITICAL ADVOCACY SITE SPECIFIC CAMPAIGNS COMMUNITY SITES

STRATEGY 1: STRATEGY 2: STRATEGY 3: STRATEGY 4: STRATEGIC ORGANIZING

#YESTOHOUSING

APPROVE 3,000 SUPPORTIVE HOUSING UNITS

OUR THREE YEAR VISION 2020 IMPACT
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SLIDE 27

STREET HOMELESSNESS

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SLIDE 28

MOVE PEOPLE HOME FOR GOOD

GOAL:

45,000 PEOPLE MOVED HOME

APPROVE SUPPORTIVE HOUSING

GOAL:

3,000 SUPPORTIVE HOUSING UNITS

CREATE MORE SHORT-TERM PLACES TO SLEEP

GOAL:

3,000 MORE SAFE PLACES TO SLEEP

GOALS & PROGRESS

FOR THE FIRST 3 YEARS REDUCE THE NUMBER OF PEOPLE LIVING ON THE STREETS

GOAL:

30% REDUCTION

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SLIDE 29

PSH PIPELINE HOT SPOT TARGETING EMERGENCY RESOURCES

SHELTER CLIENT INCENTIVES OUTREACH TEAMS

HOUSING RESOURCES

PSH UNITS PSH VOUCHERS RAPID RE-HOUSING VOUCHERS GR SUBSIDIES FAMILY REUNIFICATION
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SLIDE 30 15,000 30,000 45,000 60,000

HOMELESS COUNT

2015 2017 30%

increase

from 2015 to 2017

44,359 57,794

$428

MILLION

$355

MILLION

$355

MILLION FUNDING

FUNDING GAPS

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SLIDE 31

THANK YOU!